Elastic Path Launches EP Product Experience Manager (PXM)
Reinvented Product Data & Catalog Management, EP PXM, Empowers Teams With The Control To Merchandise Every Unique Product Experience
Boston, Mass. June 8, 2022 - Elastic Path, the creator and leader of the Composable Commerce Movement, today launched EP Product Experience Manager (PXM). EP PXM centralizes commerce PIM, product merchandising, and Catalog Composer capabilities into one place for merchandisers to unleash their creativity and bring the unique product experiences their business requires to life. With these re-imagined capabilities, commerce teams finally have the control to design and launch differentiated product experiences, across every route-to-market (multiple business models, brands, geographies, touchpoints, and experiences), without heavy reliance on IT.
With consumer expectations continuing to rise, digitally-driven brands face heightened pressure to show the right product, at the right price, in the right context, across their complex, and ever-expanding, digital routes-to-market. Unfortunately, many of these brands are managing 2022 expectations with turn-of-the-century commerce platforms where the product data, merchandising, and catalog capabilities are obsolete. While brands are eager to create innovative product experiences, they are stuck waiting for complicated and expensive hacks just to get their existing technology to support unique requirements. This approach results in decreased customer engagement, delayed time-to-market, increased total cost of ownership (TCO).
With EP PXM commerce teams have the control to merchandize products for every interaction across every route-to-market including multiple geos, business models, brands, and touchpoints and complex product merchandising strategies. Top benefits include:
- Empowered merchandising teams: Merchandisers finally have the control to create the experiences they know will satisfy consumers and drive revenue, without reliance on IT.
- Increased speed to market: Brands can now rapidly create and launch new catalogs, pricing strategies, variations, bundles, and promotions at the speed customers expect.
- Reduced TCO: By eliminating the need for custom development work, brands can reduce their dev budget and begin capturing digital revenue faster.
Plus, brands who have urgent complex product experience requirements can use EP PXM with their existing commerce stack. Instead of a full replatform, they can seamlessly integrate these re-imagine capabilities with their incumbent technology.
“We needed a solution that empowered our business team to own our catalog without relying on our engineering team for daily support,” said Kody Myers, Director of Product at Paro. “The catalog functionality from Elastic Path fit that need, implementation was a breeze, and our business team can confidently manage the catalog as they continue to develop our eCommerce experience.”
Building on previously released commerce capabilities, EP PXM is made up of:
- Commerce PIM
- Import, enrich, and manage products
- Create dynamic bundles, 1000s of variations, and custom product configurators
- Product Merchandising
- Organize product into unlimited hierarchies
- Assign multiple price books to products
- Design and launch promotions
- Catalog Composer
- Compose hierarchies and price books into catalogs, without limits
- Assign rules to catalogs so they are dynamically surfaced to the right customers
“We constantly heard that brands were forced to hack their existing commerce platforms just to keep up with business requirements,” said Bryan House, SVP of Customer Success and Product Management . “EP PXM provides an alternative approach. By starting with a de-coupled catalog architecture, merchandisers are able to launch and continuously adjust the product experiences that their business needs.”
About Elastic Path
Elastic Path is the company powering mission-critical digital commerce for the world's leading brands, such as Intuit, Pella, Deckers Brands, T-Mobile, and over 250 other leading brands. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver.
Learn more at www.elasticpath.com.