Visual Page Building for B2B Commerce
Create, customize, and optimize storefront pages with a modern visual builder, reusable commerce components, structured content, and live commerce data, while keeping full control of your frontend, APIs, and codebase.
Elastic Path gives teams a visual way to build and manage commerce experiences without replacing the frontend or bypassing engineering standards.
Developers define the approved components, data connections, editable properties, and design guardrails. Marketers and merchandisers use those building blocks to create, update, preview, and publish storefront pages faster.
The result is faster iteration, consistent brand execution, and production-ready commerce experiences that stay connected to your composable architecture.
Empower business teams to build and update storefront experiences using approved components, layouts, and design rules, so changes can ship quickly without introducing frontend risk.
Create reusable sections, layouts, variants, and content patterns that help maintain brand and UX consistency across regions, devices, campaigns, and storefronts.
Developers define the building blocks, data sources, editable fields, and integration patterns. Business teams get visual control without taking ownership away from engineering.
Assemble storefront pages and layouts with an intuitive visual editor and live preview, purpose-built for commerce.
Use your own frontend components so business users can configure and reuse production-ready storefront experiences.
Connect visual experiences to live commerce data, products, pricing, promotions, inventory and customer-specific experiences.
Define reusable content types and fields that work cleanly with APIs, product data, and external systems.
Create reusable component variants to support different audiences, campaigns, regions, account types and layouts.
Apply approved styles, tokens, spacing, color, typography, and component controls aligned with your brand.
Manage SEO content and metadata directly in the editing workflow, reducing the need for engineering support.
Support controlled publishing workflows so teams can review, approve, and release updates in production environments.
Register your own components, APIs, data sources, frontend architecture, and third-party integrations.
If you’re building commerce experiences on a composable architecture and want marketing speed without giving up developer control, Elastic Path CMS is designed for that exact use case. It’s not a general-purpose CMS or a lightweight page builder. It’s a commerce-first experience layer built to scale.
Elastic Path CMS is a strong fit if you:
Developers start by connecting Elastic Path CMS to the existing frontend. Elastic Path CMS works directly with Elastic Path’s commerce APIs, allowing components to render real-time product, pricing, promotion, and inventory data. This ensures experiences stay dynamic and accurate, rather than relying on static content or manual updates.
They register approved components (for example, React components), define which data sources they use, and control which properties can be edited. This step establishes guardrails by ensuring that only production-ready components are available, design systems and performance standards are preserved, and data access remains secure and intentional.
Marketers and merchandisers use the visual editor to assemble pages and components using the approved building blocks. With no code changes they can arrange layouts and components, apply design tokens and variants, bind components to live product and pricing data, and preview experiences across devices. Once ready, teams publish updates using built-in controls designed for production environments. Developers remain confident that published experiences adhere to architectural and performance standards. The result is a continuous loop: build, test, publish, and optimize, without slowing down development teams.
Elastic Path CMS sits between a traditional CMS and a visual page builder. It provides the visual speed of a page builder with the structure and control required for enterprise commerce, without trying to replace a full enterprise CMS.
Traditional enterprise CMS platforms are built to manage large volumes of content across many channels. While powerful, they often introduce complexity and slow down teams when used for commerce experiences. Elastic Path CMS is purpose-built for building and evolving storefront and commerce experiences.
Elastic Path CMS
Traditional CMS
Optimized for speed, reuse, and control in commerce experiences
Optimized for broad content governance and editorial workflows
Designed to work with product, pricing, and promotion APIs
Often requires heavy customization to work with commerce data
Aligns both teams around shared components and guardrails
Can add friction between marketing and engineering
Generic visual page builders focus on ease of use, but often lack the structure and controls required for complex commerce environments. Elastic Path CMS balances visual flexibility with developer-defined structure.
Visual Page Builder
Enables speed within developer-approved boundaries
Prioritize speed, often at the expense of maintainability
Built to support dynamic, data-driven commerce experiences
Limited integration with live commerce data
Designed for production storefronts and long-term scale
Can create long-term technical debt
Elastic Path CMS is designed specifically for building and evolving commerce experiences. It supports structured content, visual editing, reusable components, SEO controls, and publishing workflows, but it is not intended to replace large, all-purpose enterprise CMS platforms. It’s best suited for teams that want speed and control over storefront and experience content within a composable architecture.
Elastic Path CMS is built for cross-functional commerce teams. Marketers and merchandisers use it to launch and optimize experiences visually, while developers maintain control over components, data connections, and performance. It’s a strong fit for organizations running or moving toward composable commerce.
Unlike generic page builders, Elastic Path CMS is built for commerce and composable architectures. Developers define the components, data sources, and guardrails, and business users assemble experiences using those approved building blocks. This approach reduces risk, improves consistency, and keeps experiences production-ready.
Yes. Elastic Path CMS is designed to integrate with modern frontends and frameworks. Developers can register their own components and connect them to existing APIs and services, so the CMS fits naturally into your current stack.
Yes. Developers define which components are available and which properties can be modified. This ensures teams can move quickly without compromising design systems, performance, or architectural standards.
Elastic Path CMS supports binding components to live commerce data such as products, pricing, and promotions. This allows teams to create dynamic, contextual experiences rather than static pages.
Design tokens, reusable components, and predefined layouts help ensure experiences stay on brand across pages, campaigns, and regions, even as more contributors get involved.
Elastic Path CMS is part of Elastic Path Composable Commerce and is available for an additional fee. Please contact us for pricing details.
Yes. Elastic Path CMS is available as part of Elastic Path’s free trial, so teams can explore how visual experience building works alongside Elastic Path Composable Commerce.
Elastic Path gives commerce teams the speed of visual editing with the control required for composable commerce.
Business teams can create and update storefront experiences faster. Developers keep ownership of the frontend, data integrations, design system, and deployment pipeline. Together, teams can deliver richer B2B commerce experiences without turning every page update into a development project.