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Promotions Builder

Unleash the Power of Flexible, Rules-Based Promotions

A flexible promotion service for merchandisers to craft personalized, targeted promotions that drive engagement, boost revenue and simplify operations.

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Flexibility and Control

For Merchandisers

  • Enhanced Engagement: Reach specific customer segments with personalized offers.
  • Operational Efficiency: Consolidate promotions into fewer, more versatile setups.
  • Cost Control: Set caps and exclusions to manage budgets effectively.
View Merchandiser Documentation
API Driven by Design

For Developers

  • Seamless Integration: API-driven tools work with any frontend or backend.
  • Performance and Flexibility: Scale promotions globally with modular systems.
  • Reduced Technical Overhead: Build and maintain robust, dynamic logic effortlessly.
View Developer Documentation
More Control, Less Complexity

Craft Tailored Promotions with Ease

Don’t settle for constraints disguised as flexibility. Our platform empowers you to craft sophisticated promotions with a straightforward interface, advanced rules engine, and unparalleled customization options.

  • Truly Customizable Rules: Define precise conditions using SKUs, categories, cart attributes, and custom fields—no limits, no workarounds.
  • Stacking with Confidence: Prioritize and control overlapping promotions to maximize value without over-discounting.
  • Dynamic Adjustments: Real-time updates let you refine your promotions on the fly, ensuring relevance and performance.
Designed for Your Unique Needs

Boost Conversion and Retention

While others offer a one-size-fits-all approach, we prioritize adaptability. Whether you’re running B2B, B2C, or multi-region campaigns, our platform fits your model seamlessly.

  • Multi-Tier Promotions: Encourage incremental spending with tiered offers (e.g., 10% off $100+, 20% off $200+).
  • Granular Exclusions: Exclude products, brands, or categories to protect margins while optimizing your promotions.
  • Custom Attributes: Tailor every promotion to specific customer segments, behaviors, and loyalty tiers.
Built for Scale and Performance

Streamline Promotional Management

Simplify operations with a centralized, powerful promotion engine. Leverage advanced condition operators and custom attributes for tailored solutions.

  • Easy Condition and Action Management: Combine multiple conditions and actions in one setup.
  • Flexible Exclusion Control: Manage exclusions effortlessly for better control.
  • Extensive Flexibility: Supports dynamic SKU, category, catalog and cart-based rules with extensive operators such as "greater than" or "equal to".

Features Overview

Create advanced promotions with multi-condition criteria, diverse action types, and unmatched precision.

Flexible Promotion Conditions

Define multi-layered conditions like product inclusion, cart subtotal, and line-item specifics.

Coupon Codes

Flexible coupon codes including multi-use, limited use and private codes. Generate up to 2M codes per promotion with the click of a button.

First-Time Shopper

Attract new customers with exclusive offers such as 10% off your first order, or get $20 off your first order with a minimum spend of $100.

Tiered Offerings

Encourage higher average order values with progressive discounts such as 10% off under $100, 15% off $100-$200, 20% off $300+.

Customizable Exclusions

Exclude specific categories, attributes, products and/or catalogs to maintain control.

Stacking and Priority Control

Manage order of application to avoid over discounting. Set exclusive promotions to prevent over discounting.

Matching Criteria & Advanced Targeting

Match on SKUs, product attributes, custom attributes, or cart conditions for precise targeting.

Buy X Get Y Promotions

Drive cross-category sales or sales of the same item to reduce overstocked items with promotions.

Get Started with Elastic Path

Schedule a demo to see how Elastic Path delivers unified commerce for leading global brands.

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