Today the communication space is extremely cluttered, so brands, retailers and marketplaces have to fight fiercely for the customer mind space. For a branded manufacturer to retain customers and build long-term customer relationships it is paramount to have a direct to consumer eCommerce channel. This is the only possible way to deliver differentiated customer experience and stand out from the crowd.
Embed commerce into every touchpoint. Elastic Path will help you transact beyond the traditional web store to include videos, mobile apps, augmented and virtual reality, virtual assistants, the Internet of Things, and more:
- Make any touchpoint shoppable
- Personalize interactions
- Enable continuous omnichannel journeys
Bring new experiences to market quickly and continuously optimize them:
- Onboard new touchpoints and sales channels
- Introduce new offerings and business models
- Create new unique promotions
Pella sought to develop an online revenue stream to continue to adapt and evolve their business. With the customer journey at the forefront, Elastic Path supported Pella in enabling three very different B2B and B2C use cases. Resulting in an elevated path to purchase and reduced cart abandonment.
Schedule a Demo & See How Elastic Path Can Launch a Direct to Consumer Website!
“We selected Elastic Path for its powerful APIs, flexibility, and the robust documentation. The support from the entire Elastic Path team throughout the sales cycle into implementation has demonstrated their commitment to our success and further validates our selection choice.”
—Ruyi Ren,
Former Head of Technology, Scout & Cellar
Resources
Is Elastic Path the right solution for your ecommerce needs? Our Buyer's Guide leads you through the process of identifying the right commerce platform for your needs.
This guided checklist will strictly help with deciding if Elastic Path will be the right fit for you.
Headless commerce describes the decoupling of the customer facing front end of your eCommerce experience, from the commerce functions and business logic in the backend system that powers your business.