Inside Elastic Path
Our mission is to break through the barriers that prevent commerce leaders from delivering extraordinary shopping experiences. This starts with our executive team.
Chief Executive Officer
Bryan is the CEO at Elastic Path, where he leads the GTM, customer success, global services, and product teams. Previously, Bryan was the Chief Commercial Officer at Neural Magic, a deep learning software startup where he ran Product, GTM, and Customer Success. An Acquia founding team member, he helped lead the company to $170+M in revenue. His expertise spans machine learning, digital experience platforms, and open source technology.
He is known as a serial entrepreneur and has spoken at digital business conferences around the globe.
Bryan has an MBA from Harvard Business School and a degree in Brewing from the Siebel Institute of Technology, the oldest brewing school in the United States.
Before becoming Senior Vice President of WW Account Management at Acquia, Bryan ran product marketing for content management solutions at EMC Documentum. He also brewed beer professionally for 8 years.
Chief Financial & Operating Officer and Managing Director of EMEA
Brenton is CFO & COO responsible for both the growth and stability of corporate enterprise value, as well Managing Director of EMEA, responsible for the company's overall operations in the region.Brenton brings 20+ years of technology sector operations and financial optimization experience to the company, having held several senior roles in the technology and venture capital sectors in both North America and Europe. Brenton was most recently Senior Vice President at Peer 1 Hosting, one of the world's leading web hosting providers, prior to its acquisition by Cogeco Cable. Brenton also spent five years with Intel Capital, Intel's corporate venture capital arm in both Europe and the U.S.
Co-Founder & Chief Strategy Officer
Harry is a consummate entrepreneur, having started Elastic Path in 2000 when he was fresh out of university. With only a $15,000 start-up loan from a non-profit organization, Harry's optimism and energy drove the business forward, turning Elastic Path into the world's leading provider of commerce software designed to maximize revenue from the next generation of digital experiences. In 2005, Harry received the Young Entrepreneur Award for being the youngest CEO on the PROFIT Hot 50.Today, Harry is responsible for leading corporate strategy and driving Elastic Path's vision. He believes that in this connected world, digital commerce is all about generating business value from great digital experiences across all touchpoints. A successful digital commerce platform must help enterprises unlock that value and generate revenue.
Senior Vice President, People and Culture
Joanna Kmiec is the Senior Vice President of People and Culture at Elastic Path. She leads the People and Culture team, which is committed to supporting and driving a strong and positive culture where employees can thrive.
Joanna is responsible for working with the executive team to strategically position Elastic Path for continued growth and success through its 'people first' approach and the creation and execution of the People and Culture roadmap.'
Before Elastic Path, Joanna spent her career in the People & Culture space with experiences including managing global expansions, mergers, and acquisitions. With over 20 years of experience, she brings a diverse skillset focused on building, scaling, and developing high-performing teams elevating the Employee Value Proposition and Experience structure.
Senior Vice President, Sales & Customer Success
Rachel DelGrande is the Senior Vice President of Sales and Customer Success at Elastic Path, where she leads the global customer success team. Rachel and her team’s love for eCommerce and customer obsession empowers brands to create innovative commerce experiences. Prior to Elastic Path, Rachel founded customer success teams at NewStore and True Fit where she worked with retailers including Burton, Vince, Michael Kors, and Kate Spade to roll out their digital transformation and omnichannel journeys. Rachel also has a deep background in the Retail Industry with expertise in eCommerce buying, merchandising, and omnichannel store operations.
Vice President, Marketing
Brianne is the Vice President of Marketing at Elastic Path.
Vice President, Product Management
As Vice President of Product Management, David specializes in strategically aligning product innovation with market growth, driving substantial business outcomes through user-centric product strategies. With over 20 years of experience in eCommerce, he brings deep domain expertise in building flexible, scalable platforms that power modern digital commerce.
Throughout his career, David has built and transformed high-performing teams, developing emerging professionals into seasoned leaders capable of delivering significant organizational impact. He combines visionary leadership with effective operational execution, successfully leading diverse teams across product management, user experience, documentation, and education.
His expertise in crafting strategic roadmaps, shaped by direct customer engagement and rigorous data driven insights, has consistently resulted in increased product adoption, improved customer satisfaction, and accelerated business growth. David excels at the intersection of technology, customer experience, and strategic growth, continuously seeking innovative solutions that push boundaries and deliver enduring value in the evolving commerce landscape.
Vice President, Engineering
Deepak Azad heads engineering for Elastic Path’s Composable Commerce platform. As Vice President of Engineering, he shapes the technical roadmap and oversees engineering execution across globally distributed teams. He has 15+ years of demonstrated success in building high-performing teams and word-class products. He draws on a rich background in commerce platforms, start-ups, open source, and developer tooling.
Before joining Elastic Path, Deepak was a senior engineer at IBM and a long-standing committer to Eclipse Java Development Tools. He holds a Masters in Computer Science from the University of British Columbia.
Vice President, Global Services
Gautam is the Vice President of Global Services at Elastic Path. Strategic, results-oriented global leader with 20 plus years of Professional Services Leadership experience across high growth SAAS companies. Proven track record for successfully leading, transforming and growing professional services organizations. Establishes strategic vision, builds core capabilities, and executes for successful business outcomes. Worked for Oracle, Demandware, Salesforce, Interactions & Salsify prior to joining Elastic Path.
Geoff is the Vice President of Engineering at Elastic Path, where they lead the development of the Self-Managed Commerce product. Since joining the company in 2009, they’ve held several roles spanning development, architecture, and technical leadership. They are a champion of thoughtful design, collaborative decision-making, and building teams rooted in trust, accountability, and compassion.
Before becoming VP in 2025, Geoff played a pivotal role in both Professional Services and Product. They led architecture initiatives for major clients like Tesla, Western Union, and T-Mobile, and later directed the Self-Managed Commerce Product team, successfully launching six major product releases. Their contributions include the design and implementation of key platform features such as B2B Account Management and the Extension Point Framework (XPF).
Prior to Elastic Path, Geoff was the first and lead developer at a startup building transportation management software used by trucking companies across North America. With more than two decades of hands-on experience, they continue to lead by example—mentoring teams, promoting engineering excellence, and driving innovation at scale.
Vice President, Cloud Operations, Support & Compliance
As Vice President of Cloud Operations, IT and Support, Mukesh brings decades of experience in information technology to Elastic Path. In this role, Mukesh provides leadership to the Cloud Engineering, Operations, Customer Support, IT, and Security teams. He is driven to ensure a reliable, secure, and high performing commerce service for customers. Mukesh is passionate about helping businesses use technology to develop their strategic advantage.
Prior to Elastic Path, Mukesh served as a Senior Leader at Cogeco Peer 1 overseeing IT Engineering and Operations, Business Systems and Service Delivery.
Outside of work, Mukesh lives an active lifestyle with his family and is involved in hockey, cycling and hiking.
Vice President, Solutions Engineering
Paul Olson is the Vice President of Solution Engineering at Elastic Path, where he leads the global solution engineering team. Paul has been supporting commerce solutions for more than 25 years. Early in his career he implemented commerce solutions for major brands and retailers before shifting directions to support sales teams through the solution engineering role. Paul joined Demandware in its early days to help pioneer a software-as-a-service offering in commerce. He dramatically expanded a solutions engineering team to support an eventual Initial Public Offering and ultimately an acquisition by Salesforce.com in 2016, at which point he took on responsibility for the global commerce SE team.
Vice President, Finance
Richard is responsible for the company’s financial reporting and accounting function. Richard is a chartered professional accountant with over a decade of experience in the technology sector in senior finance & accounting positions at Shoes.com, one of the largest online shoe retailers and Peer 1 Hosting (renamed Aptum), global web hosting provider. Prior to this Richard spent 5 years in public practice as an auditor at PwC. Richard has extensive knowledge & experience in financial planning & reporting, mergers & acquisitions and multi jurisdiction (Canada, USA, Europe) taxes.
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