Proven Scalability. Proven Resiliency. Proven Capability.
Elastic Path customers are innovators who seek the ultimate in flexibility and business agility. We help these innovators generate billions in revenue with our patented ecommerce technologies. Elastic Path's flexible enterprise commerce software seamlessly brings omnichannel ecommerce directly into marketing clouds and experience management platforms — enabling a complete digital customer journey that maximizes engagement and drives higher revenue.
Our flexible and open platform enables our customers to rapidly adapt in an increasingly complex and changing world.
Co-Founder & Chief Executive Officer
Harry is a consummate entrepreneur, having started Elastic Path in 2000 when he was fresh out of university. With only a $15,000 start-up loan from a non-profit organization, Harry's optimism and energy drove the business forward, turning Elastic Path into the world's leading provider of commerce software designed to maximize revenue from the next generation of digital experiences. In 2005, Harry received the Young Entrepreneur Award for being the youngest CEO on the PROFIT Hot 50.
Today, Harry is responsible for leading corporate strategy and driving Elastic Path's vision. He believes that in this connected world, digital commerce is all about generating business value from great digital experiences across all touchpoints. A successful digital commerce platform must help enterprises unlock that value and generate revenue.
Chief Technology Officer
Sal is responsible for developing Elastic Path's long-term technology strategies as well as bringing new ecommerce solutions to market. Sal has over 24 years of experience developing long-term technology strategies and understanding emerging markets and technologies.
Previously the chief technology officer for Business Objects, Sal led the technical due diligence efforts resulting in the company's acquisition by SAP for US$6.8-billion. He continued on in an expanded role as chief technology officer for SAP's Technology Development Group. Prior to this, Sal worked for IBM as a software development executive for ebusiness solutions and was instrumental in IBM's early entrance into the ecommerce market.
Chief Financial Officer
Brenton is responsible for Elastic Path's revenue strategies, profitability enhancement and cash flow.
Brenton was most recently Senior Vice President at Peer 1 Hosting, one of the world's leading web hosting providers specializing in managed hosting, colocation and cloud services. Prior to that, Brenton worked in Business Development at Signacert, a leading company specializing in continuous compliance monitoring automation. Brenton also spent five years with Intel Capital, Intel Corp.'s venture capital arm in both Europe and the U.S.
Senior Vice President, Global Field Operations
Adam is responsible for leading Elastic Path’s sales strategy. Adam has been a key leader at several highly successful growth stories over his career. A Certified Public Accountant (CPA) by training, Adam started his career as a management consultant and auditor with KPMG and Deloitte. He began his software career in 1992 at PeopleSoft. He then joined Ariba where he built up the Latin American business from scratch.
In 2004, he joined Taleo and helped them grow to $350M in revenue before they were acquired by Oracle. Most recently, he was SVP of Sales & Customer Success at Zyme, a channel intelligence software provider. Under Adam’s leadership there, Zyme grew 2.5X in 3 years, resulting in a successful acquisition.
Chief Marketing Officer
A commerce champion and technology maverick, Darin is responsible for marketing and product marketing. He leads Elastic Path’s market strategy to help more enterprises seamlessly bring commerce directly into any interaction.
A digital commerce luminary, he joined Elastic Path from IBM, where he was Director of Strategy and Offering Management for WebSphere Commerce. Prior to IBM, Darin held senior leadership positions at Intel and Adobe, where he drove product strategy in digital marketing, commerce and the Internet of Things. He has also led transformational programs for top brands in retail, financial services, communications and high tech as a management consultant at Accenture.
Vice President, Product Management
As Vice President of Product Management, John leads Elastic Path product teams to better understand customer behaviors, channel partner dynamics, analyst views and the competitive landscape. John joined Elastic Path from his role as senior analyst at Forrester, where he was responsible for the CPQ and B2B Commerce Waves. He has extensive experience working with Fortune 500 brands, retailers, and distributors to develop digital commerce strategies.
Before Forrester, John served as senior business analyst at Pegasystems and a consultant at Booz Allen Hamilton. He has spoken and written widely, with expertise featured in Wall Street Journal, Adweek, Forbes, Business Insider and more. For more detail on why John decided to join Elastic Path, read his post here.
Vice President, Product Development
A Software as a Service luminary and passionate technologist, Leho is responsible for Elastic Path's Product Development. Leho has more than 17 years of experience leading agile software development teams in delivering highly innovative, enterprise grade products and services.
Leho joined Elastic Path from IBM, where he led IBM WebSphere Commerce, IBM Digital Commerce and IBM Watson Content Hub development teams. While at IBM, Leho was a key driving force behind the transformation of IBM Commerce products into first grade cloud and SaaS offerings.
Vice President, Customer Solutions
Ashish is responsible for Customer Solutions including technical sales, professional services and customer success.
Ashish joined Elastic Path from Zyme Solutions where he was on the executive team and played multiple roles over 10 years including handling presales, product management, engineering and strategy. He built the a global technical sales team and helped land a significant number of Zyme’s B2B customers including Schneider Electric, HP and 3M. He was also instrumental in the Saasification of Zyme’s platform. Prior to Zyme, Ashish was a consulting lead at I2 Technologies.
Vice President, People & Culture
Jackie leads the People & Culture, Administration and Facilities teams. With a focus on cultivating the conditions for optimal performance, Jackie draws on her deep experience in professional services and technology in scaling the Elastic Path team for growth. She holds a Bachelor’s degree in psychology, as well as certificates in behavioral science, professional counseling and emotional intelligence facilitation. In 2017, she earned a Master’s of Science degree in the Neuroscience of Leadership, through Middlesex University in the UK, completing her thesis at lululemon athletica, where she led People & Culture for the Technology and Corporate Strategy organizations.
Jackie combines her extensive practical experience with the application of the latest neuroscience findings in creating the conditions for our people to thrive and perform at their best.
Regional VP of Sales, EMEA
Jason Smith is the regional vice president of sales for EMEA & APAC. With more than 20 years of experience working with some of the world’s largest and most successful brands in the field of ecommerce, Jason leads Elastic Path sales teams in helping businesses enhance their digital presences and deliver positive experiences to their customers.
Prior to joining Elastic Path, Jason has held positions in Sales, Alliances and Marketing with SAS, Oracle and Art Technology Group. He holds an MBA from University of West London.