Composable Commerce
Continuously launch and optimize best-of-breed commerce experiences with a Composable Commerce approach
What is Composable Commerce?
Composable Commerce is an approach that enables business and tech teams to bring their brands unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business ready solution.
Instead of trying to force-fit standard “out-of-the-box” eCommerce functionality to fit your needs, Composable Commerce leverages modern technologies and approaches like MACH (microservices, APIs, Cloud, and Headless) and JAMstack (JavaScript, APIs, & Markup) architectures to adapt to the rapidly changing market dynamics now and in the future.
Check out our Composable Commerce Hub to learn explore accelerators and Pre-Composed Solutions™ that make it easier to embrace Composable Commerce.
State of Composable Commerce Report
eCommerce practitioners (95% of those surveyed) believe Composable Commerce is the approach businesses should take. Even those who have not yet implemented the approach believe in the next 5 years most - if not all- companies will be using the approach.
Go to State of Composable Commerce Report
Composable Commerce Tenets
The core elements of a Composable Commerce approach
Modular Architecture
Modular Architecture
Leverage the Right Level of Granularity
Support more agile delivery, faster time to market, and improved customer experiences across all devices and touchpoints.
Open Ecosystem
Open Ecosystem
Prevent Vendor Lock-Ins
Assemble best of breed components around your core commerce service by leveraging a library of assets, a comprehensive framework for integration as well as guides to reduce the time to compose.
Business Centric Solutions
Business Centric Solutions
Enable Business Teams
Leverage business user tooling, as well as quick starts known as Pre-Composed solutions to get your solution up and running faster without the risk and complexity of piecing together MACH based technology.
Composable Commerce Ecosystem
Every brand's unique commerce stack, composed from best-of-breed vendors.
How Does MACH Play a Role in Composable Commerce?
Dynamic arrangement of independently packaged business capabilities that enable flexible development to be deployed quickly.
Software intermediaries that are crucial for accelerated development of new channels and time to market for commerce experiences.
SaaS model commerce service that offers elastic scalability and robust security so you use the capabilities you need on demand, without deploying your entire suite solution.
The strategy of decoupling the frontend presentation layer from the backend commerce engine layer enables businesses to deliver continuous customer journeys across multiple touchpoints without backend dependencies.
MACH is a core technology component of Composable Commerce.
Explore how they differ →
De-Risk Your Complete Multi-Vendor, Composable Solution with Elastic Path
Pre-Composed Solutions™
Accelerate your time-to-market with ready-to-use, business-ready solutions that eliminate the complexity of stitching together everything on your own.
Accelerators
Make custom composing your unique eCommerce solution easier and faster with reference applications and pre-built extensions.
Composable Commerce XATM
Rely on one provider for support across your multi-vendor solution and always remain confident in your system.
Composable Commerce FAQs
Composable Commerce: How is it changing eCommerce experiences?
The Composable Commerce design principle leverages "best-in-class" commerce services, to deliver all the functionality you would have previously gotten exclusively from one eCommerce platform. This new approach utilizes the various vendors that provide much more robust functionality for the one thing they do, rather than relying on one vendor to produce standard functionality fit for everyone. Gartner also explains of how Composable Commerce is for the future.
Composable Commerce embraces uniqueness, differentiation and understands that “functionality fit for everyone” will not be enough. The composability technique empowers you to literally select and assemble functionality for your specific business requirements. Let this not be confused with being left alone on an empty canvas with just a bunch of vendors. This new approach is designed to be a web of vendor-supported technologies that emphasizes round the clock and assured support, reliability and security from a vendor like Elastic Path.
An example of a typical composable commerce stack would include best-in-class services covering all the capabilities commonly included in a traditional eCommerce Platform, such as order management, inventory, Salsify product information management (PIM), TaxJar for tax, shipping, fulfillment, Contentful for the content management system (CMS), and Stripe for the payment gateway, just to name a few. There is a healthy balance of functionality from your supported vendor and external expert commerce services within the stack, which eliminates the possibility of compromising for certain functionality for your commerce experience. This architecture caters to both your business and technical needs.
Business Benefits:
- Monetize any customer touchpoint.
- Deliver highly differentiated commerce experiences to stand against competitors.
- Enable commerce experiences with complex business requirements with pinpoint control and precision.
Technical Benefits:
- Eliminate vendor lock-in risk with the ability to swap in/out components on demand over time as needed.
- Rapidly respond to changing business requirements.
- Leverage modern technology standards to reduce costs and increase operational efficiencies like system management and staffing.
Composable Commerce Resources
Using Composable Commerce to Power Omnichannel Experiences
The average modern consumer uses six touch points before buying an item. Each touch point is an opportunity to inspire consumers with product information or brand experiences. The smoother the transaction, the more chances the goods will land in the hands of the consumer.
