Headless Commerce

Imagine a Commerce Experience and See it Come to Life

What is headless commerce?

Headless commerce describes the decoupling of the customer facing front end of your eCommerce experience, from the commerce functions and business logic in the backend system that powers your business. At the center of this decoupled architecture lies APIs that enable developers to deliver customer experiences to any screen or customer experience platform they desire.  The headless commerce architecture is represented below.

 

Elastic Path Headless commerce

 

 

Why should you care about headless commerce?

Flexibility

It fosters flexibility to allow the front and the back end to work independently at their own pace and create new user experiences without risking old ones.

Accelerated Innovation

You achieve accelerated innovation to experiment with new ideas and touch points to keep up with customer expectations without disrupting the IT teams that handle the back end.

Personalized Customer Experience

It uses past customer data like past purchases to enable personalized customer experiences like promotions offers and browsing capabilities that are relevant to each customer.

Unified Commerce Experience

It allows a business to power all customer touchpoints in a single platform and create a unified commerce experience that allows customers to begin a purchase journey one point and seamlessly finish it on another.

Legacy enterprise-grade eCommerce platforms weren’t built for the way we purchase today. Be it B2B, B2C, the business model doesn’t matter. We’re all consumers and none of us categorize purchase experiences into various business models when we adjust our expectations. We carry those same expectations across every interaction we have when buying goods and services from anyone, anywhere.

We as consumers prioritize convenience first, experience second. We want to purchase anywhere, anytime, sometimes with little thought if any at all. The proliferation of customer touchpoints has made this a reality but, monolith, full-stack commerce solutions are still keeping organizations from realizing it.

This is why, as the pioneer of headless commerce, we created this market. We knew if we fundamentally redefined the commerce platform, we could offer what we knew organizations would need.

If you want to take a deeper dive into headless commerce, check out our FAQ section here.

A Guide to Headless Commerce and the Future of Customer Experience

Break Free from the All-in-One Platform

This whitepaper addresses:

  • The most common questions about headless commerce platforms
  • Why not all headless commerce platforms are created equal
  • How specifically it addresses the most common business challenges organizations are facing today
  • And how to determine if a headless, API-first commerce is right for you and your team
Read the whitepaper
What is Headless Commerce? Be Part of the Headless Revolution

Our CSO, Darin Archer explains why you should care.

“Then you can allow customers to buy wherever they want to –which is to say, anywhere. Shoppable videos, social media ads, store kiosks, Alexa-enabled purchase capabilities, virtual and augmented reality...the list goes on. That’s not just the reality for consumers, either –B2B buyers have the same expectations, whether they’re reordering parts or configuring medical equipment.”

Read the article
8 Reasons to Consider a Headless Commerce

Now that you’re equipped with all the basics about headless, how do you know if it’s right for you? It all comes down to the flexibility, speed and control you want to achieve with your commerce service. If you have standard commerce requirements then a traditional platform like Salesforce or SAP Hybris will be a good fit for you. However, if the follow benefits appeal to you, then a headless approach may be the better fit for your business:

  • Faster time-to-market
  • Rapid iterations on the front end to adapt to customer expectations
  • Design freedom without interrupting the backend
  • Lower Total cost of ownership
  • Autonomous control
Read the article

Want to See Elastic Path Commerce in Action?

The best way to understand how we’re different
is to see for yourself with a headless commerce demo.

Book a Demo