What is headless commerce?
Headless commerce describes the decoupling of the customer facing front end of your eCommerce experience, from the commerce functions and business logic in the backend system that powers your business. At the center of this decoupled architecture lies APIs that enable developers to deliver customer experiences to any screen or customer experience platform they desire. The headless commerce architecture is represented below.
Why should you care about headless commerce?
Legacy enterprise-grade eCommerce platforms weren’t built for the way we purchase today. Be it B2B, B2C, the business model doesn’t matter. We’re all consumers and none of us categorize purchase experiences into various business models when we adjust our expectations. We carry those same expectations across every interaction we have when buying goods and services from anyone, anywhere.
We as consumers prioritize convenience first, experience second. We want to purchase anywhere, anytime, sometimes with little thought if any at all. The proliferation of customer touchpoints has made this a reality but, monolith, full-stack commerce solutions are still keeping organizations from realizing it.
This is why, as the pioneer of headless commerce, we created this market. We knew if we fundamentally redefined the commerce platform, we could offer what we knew organizations would need.
If you want to take a deeper dive into headless commerce, check out our FAQ section here.