Why should you care about headless commerce?
Legacy enterprise-grade eCommerce platforms weren’t built for the way we purchase today. Be it B2B, B2C, the business model doesn’t matter. We’re all consumers and none of us categorize purchase experiences into various business models when we adjust our expectations. We carry those same expectations across every interaction we have when buying goods and services from anyone, anywhere.
We as consumers prioritize convenience first, experience second. We want to purchase anywhere, anytime, sometimes with little thought if any at all. The proliferation of customer touchpoints has made this a reality but, monolith, full-stack commerce solutions are still keeping organizations from realizing it.
This is why, as the pioneer of headless commerce, we created this market. We knew if we fundamentally redefined the commerce platform, we could offer what we knew organizations would need.
“If we do our jobs right, buyers will be able to purchase almost without thinking anytime, anyplace. We’re investing in a future where everyone, whether you’re a traditional brick-and mortar retailer, a large CPG brand or even a manufacturer can simply imagine a commerce experience and see it come to life.”
–Harry Chemko, Elastic Path Co-founder and CEO