Research Papers

Forrester Research Report Market Overview: Digital Commerce Solutions 2011. Today's digitally connected consumer wants instant access anywhere, anytime, to digital goods and content across all of their devices. Register for your complimentary copy of this Forrester Research report to learn more about virtual ownership models and digital ecommerce solutions in the market today. Read More	Monetizing Online Video: Ecommerce Research Paper Despite the abundance of free online video available, many consumers are willing to pay for content. Service providers and content owners must better understand consumer attitudes and behaviors surrounding online video to attract and monetize prospects. Read More	Consumer Software Buying Trends: Ecommerce Research Paper Software publishers face the same threats that the music and media industry have been forced to accept: consumers value their products but are no longer prepared to pay for them. Software publishers and retailers alike must find new ways of licensing their products that resonate with their consumers. Read More
Cashing in on the Smartphone Gaming Boom With smartphone and tablet sales on the rise, games being the leading category in the App Store and Android Market, and cloud gaming poised to take off, the future of mobile gaming looks very rosy. Read the latest consumer research report to learn more about consumer attitudes toward mobile gaming, and how you can profit from the mobile gaming boom Read More	Virtual Goods Mean Real Money This Holiday This report offers insights into consumer attitudes and behaviors towards digital goods this holiday season, and provides a number of recommendations to help maximize visibility through online search and social networks, working towards developing a single view of the customer across all channels , and expanding gifting and payment options. Read More	The State of PC Gaming: The Shift from Packaged Goods to Digital Distribution The shift to digital distribution represents a revolution in PC gaming. The publishers and retailers that win will be those who understand that this is not just a change in how software is sold, but a fundamental change in how consumers want to find, own, and play their games. Read More
Brave New Publishing World: Assessing the Impact of Ebooks on Consumers Our latest survey uncovers consumer behaviors and attitudes towards ebooks that can help industry players face challenges and exploit opportunities in the brave new world of publishing. Read More	Gen Y's Video Habits Uncovered : User Research Personas of Online TV and Movie Watchers What are the online video habits of 20-somethings? As a follow up to our research study, Monetizing Online Video, our user experience team takes a deeper look into the role online video content plays in Gen Y's lives by constructing personas based on face-to-face interviews with young adults. Read more	The Future of Newspapers and Magazines in the Digital Era How can media companies adapt to changes in content consumption and marketplace innovations? This survey uncovers consumer behaviors and attitudes towards print and digital media that can help newspaper and magazine publishers remain competitive in this rapidly evolving digital era. Read More

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