So, think you know what customers want?
We surveyed 1,015 consumers and 300 B2C marketing professionals to understand what customers expect in the future of ecommerce and how brands are actually performing against those expectations. What did we find? Brands are still missing the mark.
What’s worse is organizations are not taking the time to learn from the digitally native brands that are winning the retail game and instead, investing far too much in misguided technology strategies that are putting them even further away from what shoppers really want.
Case in point:
- Brands rated their work in delivering futuristic experiences a 7 out of 10;
Customers rated them a 4
- 67% of customers want checkout-less payments;
18% of brands provide it.
- The majority of consumers (57%) report they don’t think brands
are doing enough to solve their most pervasive pain points
In this eBook, we share exactly what customers really want both online and in the retail store of the future. Learn how you can leverage new and emerging technologies to deliver on that and, we reveal the secret sauce to future-proof your brand to delight customers for years to come.
“With the right frictionless tech, the sci-fi shopper can be primed to purchase, almost without thinking, anytime and anywhere.”
-Darin Archer, CSO at Elastic Path