What Marketers Say About Facebook’s Portal Video Chat Devices

Darin Archer, chief marketing officer of e-commerce solutions provider Elastic Path, said, “As marketers, we’ve been trying to get into the living room for a long time. It feels like the smart home is on its way to being normal,” Archer said. “I think the challenge will be in figuring out how and/or when to position one’s brand, products or services in this environment. It will be interesting to see how Facebook considers developers and marketing budgets with this new technology and how it will differ from having a Messenger chatbot.”