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Jan 17, 2023 | 5 minute read

Composable Frontend Q&A with David Stover

written by Abisola Adeyemo

Embracing Composable Commerce gives brands the control to customize, accelerate change and reduce TCO. But designing, integrating, and launching the frontend experience can be a daunting and overwhelming task that can take months to complete. Should you build your own frontend experience, outsource the build to an SI, or choose an all-in-one platform that comes complete with an integrated frontend experience? Unfortunately, choosing the latter with a legacy platform leads to mediocre functionality, slow site speed, a bloated frontend, and decreased customer engagement.

That is why at Elastic Path we are excited to launch our Composable Frontend. Composable Frontend eliminates these problems and de-risks the frontend build of a Composable Commerce approach.

I sat down with our Senior Director of Product Management David Stover to learn more about Composable Frontend.

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Q: What is Composable Frontend?

A: Simply put, Composable Frontend is a frontend that can be composed using a simple build tool. Brands simply answer a few simple configuration questions and Composable Frontend automatically and quickly builds a reusable modular, Next.js frontend, pre-integrated with Elastic Path and best-of-breed backend vendors. Our previously announced D2C Starter Kit is one output of the Composable Frontend framework.
The frontend includes elegantly designed, ready to use (and re-use) components for the Homepage, PLP, PDP, Cart and Checkout. It currently supports EP Product Experience Manager (PXM) functionality including bundles, variations and standard product types.
Composable Frontend includes pre-built integrations to Algolia Search, EP Payments and Braintree Payments with more integrations coming soon. Brands can also rest assured that business-model specific requirements (like account management and multi-cart) for B2B are included in Composable Frontend.

Q: Why did we launch this?

Q: How is Composable Frontend unique in the market?

Q: How does Composable Frontend help brands?

Q: What’s coming next for Composable Frontend?

A: We are planning on building out the customer management area which will allow customers to login and maintain their own accounts, see their order history, maintain wishlists and reorder products which had been previously ordered.
We also have additional integrations planned such as Coveo, Advanced Commerce, Shippo and more as well as giving our customers the ability to launch new commerce experiences directly from within our Commerce Manager UI.

You can learn more about Composable Frontend here.

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