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Elastic Path Launches Composable Frontend

Optimizes performance and reduces cost for brands powering unique digital commerce experiences with Composable Commerce


NEW YORK CITY & BOSTON, January 17, 2023Elastic Path, the leader of the Composable Commerce Movement, is launching Composable Frontend, a solution that makes building frontends faster and easier. Composable Frontend automates building modular, performant digital commerce frontends that align with brands’ specific business requirements and drive revenue. 

Today’s brands are challenged by pressure to keep up with customers’ ever-evolving demand for exceptional digital commerce experiences. Limited by the rigidity of yesterday’s legacy commerce platforms that result in slow site speed, Composable Commerce provides an alternative. Composable Commerce leverages MACH architecture, empowering brands to compose "best-of-breed" technology into one business-ready solution. This approach enables the ability to bring differentiated and fast digital commerce experiences to life, powering revenue growth. 

But managing multiple vendors and facing the daunting task of designing, integrating, and launching the frontend experience—or the digital “storefront”—is costly and can take months to build from the ground up. 

"We see an increasing number of brands eager to embrace a Composable Commerce approach as it enables them to deliver high performance commerce experiences that exceed customer expectations and drive revenue,” said Bryan House, chief experience officer at Elastic Path. “But, we often see these same brands hesitate to commit as it can be time consuming and complex. Composable Frontend eliminates the task of building a frontend from scratch, which reduces the time and cost of implementing a Composable Commerce approach, so brands can focus on what they do best, selling their products.”

Composable Frontend eliminates this uncertainty by reducing the time and cost to build and implement flexible frontends, a considerable advantage for brands adopting Composable Commerce. Composable Frontend automatically and quickly builds a modular, Next.js frontend based on users’ responses to simple configuration questions. The frontend is generated and pre-integrated with Elastic Path APIs and relevant third-party technology following best practices. Composable Frontend negates the potential for extra bloat by composing a frontend that meets brands’ specific requirements. 

Composable Frontend is included with Elastic Path Commerce Cloud.

Attending NRF 2023: Retail's Big Show? Stop by Booth 3956 to see Composable Commerce in action. We'll have our Solutions Engineers on stand-by to dive into your commerce vision and demonstrate Elastic Path products.

Media Contact:
Jill Rosenthal for Elastic Path


About Elastic Path

Elastic Path is the company powering mission-critical digital commerce for the world's leading brands, such as Intuit, Pella, T-Mobile, and over 250 other leading brands. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver.

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