Without an API Strategy, You're Leaving Money on the Table | Elastic Path Software
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Videos  |  May 13, 2014

Without an API Strategy, You're Leaving Money on the Table

Many medium- and large-sized businesses today tend to be made up of smaller businesses. Over time, the combined IT topology of these businesses can become fragmented. While business leaders like to portray an image of unification, their company's underlying IT is anything but.

In this video presentation, Matthew Bishop, Product Architect at Elastic Path Software, believes that APIs are the best way to unify IT resources into one cohesive service.

If you want to engage your customers, you need an API. It needs to be clear and understandable. It needs to be something that's adapable to the future without ruining the business model. You have to succeed on the merits of your API. You can't just succeed on the merits of your marketing.


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