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October 15, 2014
News and Events | October 15, 2014

NEW YORK – Luxury marketers need to provide a well-rounded and connected experience across all the channels, according to executives from Adobe and Elastic Path Oct. 14 at Luxury Interactive 2014. Digital opportunities are affecting in-store experiences and brands must recognize this intersection to best reach the consumer. The “white glove” service that is often expected by luxury consumers can be possible with omnichannel integration.


October 15, 2014
News and Events | October 15, 2014

Partnership brings 10+ years content integration expertise to Elastic Path


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Live from Shop.org: Our Big Ideas Session Replay

If you missed Breaking Bag: Reinventing the Customer Experience at Every Touchpoint, our Big Ideas session at Shop.org, we’ve got the replay for you. This 20 minute discussion covered the concepts of reinventing the storefront, exploring contextual commerce and iBeacons. Email and RSS susbcribers...

How Betabrand Nails Product Page Storytelling (And So Can You)

Forbes recently ran an article Storytelling: A Brave New World Of Commerce , highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are increasingly comfortable with multi-channel...


October 13, 2014
News and Events | October 13, 2014

Leading PIM vendor to complement Elastic Path’s patent-pending technologies


October 8, 2014
News and Events | October 8, 2014

Mobile, wearable and contextual technologies converge to create a highly personalized experience for the most demanding shopper


October 4, 2014
News and Events | October 4, 2014

As of January 2014 I’ve committed more time to doing research on hypermedia APIs, as well as work to tell stories about how hypermedia is being applied by companies, in a way that anyone can understand. This last summer at API-Craft in Detroit, the hypermedia community acknowledged that they have an image problem, and had some significant work ahead of them when it comes to storytelling, specifically around speaking to the “normals”.


September 30, 2014
Webinar | September 30, 2014

In an age where digital blends with retail, online with offline, marketers need to be able to shape the customer journey in completely new ways. On Nov. 4, join Elastic Path Product Marketer Lisa Walker as she discuss how you can increase ROI and conversions, improve customer loyalty, and capitalize on social and mobile opportunities using an innovative combination of Beacons, a consumer mobile app and a sales associate clienteling app.


September 23, 2014
News and Events | September 23, 2014

Elastic Path Software Inc. today announced that it has been selected as the preferred ecommerce platform by McGraw-Hill Education, the world’s leading developer of personalized educational solutions.


September 22, 2014
News and Events | September 22, 2014


September 22, 2014
News and Events | September 22, 2014

Business in Vancouver’s “How I Did It” feature asks business leaders to explain in their own words how they achieved a business goal in the face of significant entrepreneurial challenges. In this week’s issue, Harry Chemko, 35, talks about seizing on trends such as e-commerce and cloud-based software as a service (SaaS) to develop Elastic Path Software into a major player in the e-commerce space.


September 10, 2014
BDC funds Elastic Path ecommerce innovation
News and Events | September 10, 2014

Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, announced it has secured CDN$5.35-million in equity investments led by BDC Venture Capital IT Fund, with participation from Yaletown Venture Partners and individual investors. The company will use the funds to continue driving innovation for its patent-pending enterprise commerce products.