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November 26, 2014
chain store age
News and Events | November 26, 2014

High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences. Millennials, in particular, have latched onto these high expectations more than anyone else. As the first generation of digital natives, this group (which includes anyone born between the early 1980s to the early 2000s) regularly buys online through multiple devices, and is set to dominate and control the majority of consumer spending power. Millennials already spend more online than the average U.S. online shopper, and account for almost one-fifth of the total U.S. online population.


November 26, 2014
pmts.com
News and Events | November 26, 2014

Matt Dion, the VP of Marketing for Elastic Path said, “You can create an experience that is highly personalized, and the customer appreciates it, but it’s very easy to go a little too far and be creepy and invasive. So I think the responsibility is on the brand to use the data in a responsible way.” Elastic Path is a company that offers the kind of software to obtain such data. The technology Elastic Path provides works with store loyalty apps as well as beacons that can be found inside the physical store. Beacons are utilized to reach the customers phone to grab data which is then sent of to the sales rep within the very same store. Dion notes that “trust is the new currency,”saying that it’s important to not use the data provided to make the customer’s experience uncomfortable in any way. “The onus is not on technology, it’s the people using the technology,” Dion said.


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Thursday is the New Black Friday and Other Holiday Predictions

According to this year’s 2014 Holiday Shopping Prediction by the Adobe Digital Index, it’s Thanksgiving, not Black Friday that online prices will hit rock bottom, increasing Tuesday after Cyber Monday. In-store prices will match online prices except for Black Friday promotions and inventory...

Closing the Gaps in the Content + Commerce Trend

“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social networks. These forms of content marketing facilitate “...


November 24, 2014
News and Events | November 24, 2014

Say you added an item to your online shopping bag, but then didn't purchase it. When you step into the actual store, the salesperson will know what items you were looking at online, how much you spent last time you shopped there and even what size you are. This kind of targeted marketing and data mining is being offered as an option for luxury retailers as the boundaries between shopping online and in stores become more blurred.


November 19, 2014
News and Events | November 19, 2014

Last month, the National Retail Federation forecast 2014 holiday sales to increase a healthy 4.1 percent, higher than last year’s actual 3.1 percent seasonal increase. Read more at http://national.deseretnews.com/article/2813/Whats-next-for-dead-malls.html#TbYR24SIsPXCWSV3.99


November 19, 2014
White-papers | November 19, 2014

Coastal Contacts is the premiere online direct-to-consumer retailer of replacement contact lenses and optical products.


November 18, 2014
News and Events | November 18, 2014

Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today released a new version of its flagship product, Elastic Path for Adobe Marketing Cloud. The new ecommerce solution adds essential monetization capabilities to the Adobe digital marketing system, and provides companies with a single integrated platform to deliver desktop, mobile, and in-store experiences that fully engage customers and increase buyer conversion.


November 17, 2014
News and Events | November 17, 2014

Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today announced that it has signed a partnership agreement with iCiDIGITAL.


November 13, 2014
eConsultancy buyers guide
White-papers | November 13, 2014

Econsultancy's Ecommerce Platforms Buyer's Guide is aimed at companies investigating the ecommerce technology market, with profiles of 42 leading vendors. The report analyses trends in the overall ecommerce marketplace, as well as providing tips for those ...


November 4, 2014
Videos | November 4, 2014


October 31, 2014
News and Events | October 31, 2014

Join Sal Visca, Chief Technology Officer, Elastic Path, as he reveals how the world's leading brands accelerate the customer journey by using Commerce Integration Platforms and hypermedia APIs to embed commerce software directly within the Adobe Marketing Cloud.