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October 16, 2014
News and Events | October 16, 2014

Vancouver-based start-up, Elastic Path, helps tech giants like Google, personalize the e-commerce experience by putting a spin on the traditional model. The business is slated to double this year. Harry Chemko, ‎Co-founder and CEO, Elastic Path Software joins BNN to explain the model.


October 15, 2014
News and Events | October 15, 2014

Harry Chemko, ‎co-founder and CEO of Vancouver-based ecommerce company Elastic Path Software was on BNN’s “Business Day” today to talk about how the role the company fills in the digital commerce stack.


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Live from Shop.org: Our Big Ideas Session Replay

If you missed Breaking Bag: Reinventing the Customer Experience at Every Touchpoint, our Big Ideas session at Shop.org, we’ve got the replay for you. This 20 minute discussion covered the concepts of reinventing the storefront, exploring contextual commerce and iBeacons. Email and RSS susbcribers...

How Betabrand Nails Product Page Storytelling (And So Can You)

Forbes recently ran an article Storytelling: A Brave New World Of Commerce , highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are increasingly comfortable with multi-channel...


October 15, 2014
News and Events | October 15, 2014

Partnership brings 10+ years content integration expertise to Elastic Path


October 13, 2014
News and Events | October 13, 2014

Leading PIM vendor to complement Elastic Path’s patent-pending technologies


October 8, 2014
News and Events | October 8, 2014

Mobile, wearable and contextual technologies converge to create a highly personalized experience for the most demanding shopper


October 4, 2014
News and Events | October 4, 2014

As of January 2014 I’ve committed more time to doing research on hypermedia APIs, as well as work to tell stories about how hypermedia is being applied by companies, in a way that anyone can understand. This last summer at API-Craft in Detroit, the hypermedia community acknowledged that they have an image problem, and had some significant work ahead of them when it comes to storytelling, specifically around speaking to the “normals”.


September 30, 2014
Webinar | September 30, 2014

In an age where digital blends with retail, online with offline, marketers need to be able to shape the customer journey in completely new ways. On Nov. 4, join Elastic Path Product Marketer Lisa Walker as she discuss how you can increase ROI and conversions, improve customer loyalty, and capitalize on social and mobile opportunities using an innovative combination of Beacons, a consumer mobile app and a sales associate clienteling app.


September 29, 2014
News and Events | September 29, 2014

It is the biggest ecommerce company you’ve probably never heard of – unless you’re a worldwide company that needs to sell multiple goods through multiple channels and has highly complex vendor arrangements. Vancouver’s Elastic Path Software is definitely not your standard online book-or-movie buying experience provider or venture capital star. However, through a series of planned inflection points, it has managed to corral a good piece of the market for big-brand ecommerce platforms.


September 23, 2014
News and Events | September 23, 2014

Elastic Path Software Inc. today announced that it has been selected as the preferred ecommerce platform by McGraw-Hill Education, the world’s leading developer of personalized educational solutions.


September 22, 2014
News and Events | September 22, 2014