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Download Unified APIs Lead to Success in Digital Customer Experience

December 5, 2014
White-papers | December 5, 2014

A key part of Wine.com.br’s success has been its first-mover advantage. By launching Elastic Path Commerce in just 2 months, it was one of the early entrants to the online wine market, carving out a leadership position in Latin America.


December 3, 2014
Elastic Path case study with AIMIA
White-papers | December 3, 2014

“When we evaluated Elastic Path we thought it was too good to be true, no red flags,” said Sean Burke-Gaffney, Web Development Manager, Aeroplan. “We didn’t want a duct-tape solution, we wanted a round peg for a round hole.” Elastic Path provided the exacting architectural fit, while also fitting Aimia’s budget.


December 3, 2014
Agfa graphics elastic path case study
White-papers | December 3, 2014

The Elastic Path® Commerce Engine has proven to be a solid foundation for our :Apogee StoreFront web-to-print solution. It has allowed us to decrease our time-to-market for new releases significantly. - Laurens Leurs, Product Manager, :Apogee StoreFront


November 28, 2014
News and Events | November 28, 2014

Canada has become an unlikely hub for the development of e-commerce platforms, with market leader Shopify, big-brand focused Elastic Path and small storefront ShopLocket all coming out of this country’s tech sector. Unlikely, because e-commerce makes up only 3% of total retail economy spending in Canada.


November 26, 2014
chain store age
News and Events | November 26, 2014

High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences. Millennials, in particular, have latched onto these high expectations more than anyone else. As the first generation of digital natives, this group (which includes anyone born between the early 1980s to the early 2000s) regularly buys online through multiple devices, and is set to dominate and control the majority of consumer spending power. Millennials already spend more online than the average U.S. online shopper, and account for almost one-fifth of the total U.S. online population.


November 26, 2014
pmts.com
News and Events | November 26, 2014

Matt Dion, the VP of Marketing for Elastic Path said, “You can create an experience that is highly personalized, and the customer appreciates it, but it’s very easy to go a little too far and be creepy and invasive. So I think the responsibility is on the brand to use the data in a responsible way.” Elastic Path is a company that offers the kind of software to obtain such data. The technology Elastic Path provides works with store loyalty apps as well as beacons that can be found inside the physical store. Beacons are utilized to reach the customers phone to grab data which is then sent of to the sales rep within the very same store. Dion notes that “trust is the new currency,”saying that it’s important to not use the data provided to make the customer’s experience uncomfortable in any way. “The onus is not on technology, it’s the people using the technology,” Dion said.


November 24, 2014
News and Events | November 24, 2014

Say you added an item to your online shopping bag, but then didn't purchase it. When you step into the actual store, the salesperson will know what items you were looking at online, how much you spent last time you shopped there and even what size you are. This kind of targeted marketing and data mining is being offered as an option for luxury retailers as the boundaries between shopping online and in stores become more blurred.


November 19, 2014
News and Events | November 19, 2014

Last month, the National Retail Federation forecast 2014 holiday sales to increase a healthy 4.1 percent, higher than last year’s actual 3.1 percent seasonal increase. Read more at http://national.deseretnews.com/article/2813/Whats-next-for-dead-malls.html#TbYR24SIsPXCWSV3.99


November 19, 2014
White-papers | November 19, 2014

Coastal Contacts is the premiere online direct-to-consumer retailer of replacement contact lenses and optical products.