The Elastic Path digital commerce platform puts ecommerce where it's needed most — in every digital experience. Our features are managed within content management platforms like Adobe® Experience Manager and OpenText® WEM, giving marketers the e-commerce solution tools they need to monetize in any customer experience, on any piece of glass, at the speed of digital.
Elastic Path gives you advanced ecommerce — including merchandising, pricing, promotions, and customer care — delivered as high-performance APIs that are perfect for integration with web content management or digital experience platforms. Engineered from the ground up to add transactional capabilities to other applications, Elastic Path eliminates the challenges of pulling a standalone commerce suite into your software portfolio.
Elastic Path generates over US$6.5 billion in revenue every year for the world's best media, technology, retail, and consumer brands — from specialty market leaders to Fortune 500 and Internet Retailer Top 500 companies. Every feature in our top ecommerce platform has been precision engineered to maximize the engagement, conversion, and customer lifetime value (CLV) you get from every digital experience. It's the digital commerce solution you've been looking for.
Built to work with your marketing software.
It's a fact — the best digital experiences in the world are created using marketing platforms like Adobe® Experience Manager and OpenText® CEM. The limited ‘CMS-lite' functionality often included with other enterprise ecommerce platforms doesn't even come close. That's why Elastic Path was designed and engineered to work in tandem with digital experience software. Using the patent-pending power of our Cortex API orchestration, content and context from all your marketing applications are seamlessly combined with our ecommerce solution in real time to create the ultimate customer experience.
We handle the world's toughest bundles.
No one does bundling as well as telecom companies. Every day, these businesses turn incredibly complex permutations of goods and services into simple, elegant packages that boost customer satisfaction and increase average revenue per user. When you choose Elastic Path as your ecommerce software solution, the industry's most powerful bundling capabilities become available to your business. Use them to streamline individual offerings into simple, compelling consumer bundles — and watch your sales skyrocket. Elastic Path is quite simply the best ecommerce solution for creating advanced product bundles for any type of business.
Turn digital conversations into digital sales.
As an innovator, you know that personalization drives engagement, loyalty, and revenue. In fact, your business might already be using a software platform to personalize and monetize content for some of your digital communications. Elastic Path lets you extend the same conversations beyond content into the realm of product discovery, merchandising, and promotions — with a powerful rules-based engine that works with your content management or personalization software to serve up the right offer, to the right person, at the right time.
Personalize prices just like you personalize content.
Only from Elastic Path, responsive pricing adjusts the prices offered to individual customer segments based on personalized merchandising rules — no matter where those rules are managed. Thanks to our exclusive CMS Optimized™ technology, dynamic pricing lists can easily be associated with segments from your content management or marketing platform, finally making it possible to create engaging, compelling campaigns that seamlessly unite commerce and content.
Route every feature to every touchpoint.
Because Elastic Path capabilities are supplied as flexible, high-performance APIs, they are ready to deliver consistent, real-time transactional data to every customer channel — from the largest digital billboards and kiosks to the tiniest wearables like smartwatches and Google® Glass. When products, pricing, and promotions are unleashed from the confines of an ecommerce suite and made securely available as a service to your entire enterprise, the possibilities are endless. No other ecommerce vendor has more experience with API-driven commerce delivery and omnichannel ecommerce than Elastic Path. When it comes to omnichannel enablement, Elastic Path's ecommerce solutions are a cut above other e-commerce platforms.
Product Information Management
No matter what your products are.
Our e-commerce platform goes beyond retail and empowers you to manage attributes and data that are specific to your business. From shirts and software to travel reservations, our adaptable PIM module delivers the flexibility to handle any combination of physical or digital products, services, subscriptions, and hybrid bundles — without the high effort and risk inherit with some ecommerce platforms that force you to hack a conventional catalog designed solely for packaged goods. Other ecommerce software solutions are limited in their PIM capabilities due to their roots in physical goods and niche industries.
Enterprise Ecommerce Foundation Capabilities
Merchandising and Offer Management
Digital Product Information Management
Flexible Product Hierarchies
Fixed and Dynamic Bundles
Product to Category Mapping
Category to Category Mapping
Multiple Store Management
User Experience Themes
Personalization and Segmentation
Public and Limited Use
Coupon Rules Engine
Upsells and Cross-sells
Search Engine Optimization
Search Results Sorting
Recently Viewed Products
Persistent Shopping Cart
Custom User Roles
Configurable Product Types
Bulk Data Import-Export Utility
Staging Synchronization Utility
Shopping Cart Service
View Order Details
Digital Goods Fulfillment
Linear Performance Scaling
View Customer Profiles
Manage Customer Profiles
View Order History
Sales Tax Codes
Granular Tax Value Control