Elastic Path and Born Introduce New Pre-Composed Solution™ for Multi-Touchpoint Experiences

New Solution Combines Elastic Path, Vue Storefront, Bloomreach, and Avalara to Deliver Best-of-Breed Merchandising & Commerce Experience Management

 

Boston, Mass. March 28, 2022 - Elastic Path, the creator and leader of the Composable Commerce Movement, today launched a new Pre-Composed Solution™ for Multi-Touchpoint Experiences. This business-ready solution, built in partnership with Elastic Path partner, BORN, pre-integrates Vue Storefront as a frontend platform, Bloomreach for search, merchandising, and content management, Avalara for sales tax calculation, Elastic Path Commerce Cloud for core commerce capabilities, and Elastic Path Payments. Together, these best-in-class providers empower business users with everything they need to quickly launch and optimize differentiated experiences across touchpoints, without reliance on development teams.

In today’s saturated market, B2C brands need to meet customer expectations by powering engaging experiences where customers can easily find and purchase the products they want, regardless of where they are shopping. Legacy, monolithic platforms tout the simplicity of an “all-in-one” platform, but their rigid catalog management, search, content management, and frontend capabilities force brands to waste resources on complex workarounds or settle for mediocre customer experiences. This causes brands to miss go-live dates and fall short of customer expectations, resulting in increased abandoned browse and decreased customer lifetime value.

The new Pre-Composed Solution™ for Multi-Touchpoint Experiences gives eCommerce teams, from merchandisers to marketers, the capabilities they need to import and organize products into unlimited catalogs, support modern product merchandising and search strategies, and design dynamic frontend experiences. All without reliance on their development teams. Key benefits include:

  • De-Risked Investment in Composable Commerce: By eliminating the time-consuming effort of integrating multiple vendors, brands accelerate time-to-market, lower cost to implement, and de-risk their investment in Composable Commerce.
  • Exceed Customer Expectations: Best-of-breed catalog, product merchandising, search, content, and frontend capabilities ensure that brands can power the lightning-fast, engaging product experiences that drive customer conversion and loyalty.
  • Customize With Ease: Built using a composable architecture, this solution is ultimately flexible and can be easily customized, whether adding or removing a vendor, launching a new experience, or enabling new functionality.

“After working with many brands, we understand the impact site performance has on customer experience and conversion rate,” said Jeffrey Domingos, Global VP of Partnerships & Alliances at Vue Storefront. “This solution enables us to bring our market-proven frontend platform together with best-of-breed content, search, merchandising, and core commerce capabilities to power the fast and engaging experiences customers expect.”

“The continued growth of Composable Commerce shows an increasing need for speed, adaptability, and customization in eCommerce. We’re excited to work with Elastic Path, Born, Vue Storefront, and Avalara to offer that through this new Pre-Composed Solution™, ensuring businesses can power relevant content and personalized product discovery experiences across the entire customer journey,” said Patrick Finn, Head of Global Channels & Alliances, Bloomreach.

“This Pre-Composed Solution™ builds on our commitment to make Composable Commerce more accessible for all,” said Tiffany Spizzo, VP of Global Channel and Alliances, at Elastic Path. "Brands are able to implement at an accelerated pace and at a reduced cost with pre-built integrations to Vue Storefront, Bloomreach, and Avalara. And, once live, business users will have everything they need to manage their complex catalogue needs, while easily creating and updating the engaging product experiences their customer’s demand.”

About Elastic Path

Elastic Path is the company powering mission-critical digital commerce for the world's leading brands, such as Intuit, Pella, Deckers Brands, T-Mobile, and over 250 other leading brands. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver.

Learn more at www.elasticpath.com.