• b2b commerce has arrived
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    B2B commerce has arrived

      Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent ...

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  • why so hard to monetize experiences
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    Why is it so hard to monetize experience?

    Today, customers use an average of 5 to 6 touchpoints when buying an item.[1] In this fast-paced world of communication and information overload, consumer’s attention is the most coveted ...

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    Four Things You May Not Know About API-First Commerce

    As previously published on LinkedIn API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the tradit...

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  • GDPR thumbnail
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    The GDPR: Its Impact on Brands and Benefits to Consumers

    Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data...

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  • conversational commerce blog post thumbnail
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    Prepare for Conversational Commerce

    Customers don’t just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to conduct business on their platform of choice when and w...

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    SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future

    Very few events manage to bring together such a vast array of content like Austin’s South by Southwest (SXSW). With its emphasis on music, film, and technology, it can sometimes feel chal...

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