Optimized for Model Context Protocol (MCP), Elastic Path provides modular support for complex B2B workflows including subscriptions and digital product entitlements, rules-based promotions builder, and sales rep tooling.
The journey doesn’t stop here. With Elastic Path, we can continue iterating, testing, and improving—without needing to replatform every few years. Lindsay Althouse Director, Business Systems and Delivery
The journey doesn’t stop here. With Elastic Path, we can continue iterating, testing, and improving—without needing to replatform every few years.
Sales reps & shoppers can engage with an AI chatbot to learn about product details and availability
Buy on behalf of, invoice tracking, and bulk order tools
Recurring revenue management, entitlement visibility, physical and digital product recurring billing
Advanced promotions with multi-condition criteria and diverse action types
Expiration logic, version history, and quote-specific promotions
Scoped browsing and access control
Dynamic pricing strategies for wholesale buyers, loyalty discounts, and negotiated rates
Management for inventory access in local warehouses as well as shipping cost calculation
A library of no-code integrations
Create unlimited unique experiences for your buyers, at the scale and speed required. Tailor pricing and products for contract-based agreements or custom quotes, including dynamic price books for enterprise clients with negotiated rates and tiered discounts based on purchase volume.
B2B buyers want sales people to guide them through the process – but they don’t want outdated frictionless experiences. Elastic Path enables a completely digital, frictionless experience so that salespeople can do what they do best – build relationships and close sales.
Assign users specific roles, from admins to sales, each with their own permissions to increase.
Create and manage unlimited catalogs for each account to give them a personalized list of products and promotions.
Leverage configurable price books and offer special prices to preferred customers to keep them coming back.
Support quick orders, bulk orders, and re-orders and manage B2B inventory from one central location.
Create and manage multiple online stores across different business models with ease and speed.
Composable commerce gives us power to create our own customer experience without being tied to our commerce solution. Ash Trasi Director, IT, Digital Experience
Composable commerce gives us power to create our own customer experience without being tied to our commerce solution.
B2B (business-to-business) commerce is the selling of goods or services by businesses to other businesses. Many companies have both B2B and B2C eCommerce routes to market.
The benefits of include:
Some of the most common types of B2B eCommerce include:
Absolutely, yes. B2B buyers want the level of flexibility and service they receive in their personal, B2C lives. Implementing an omnichannel eCommerce strategy and giving buyers the ability to hop from one channel to another and maintain a unified purchasing experience is pivotal to B2B eCommerce success.
There are a host of B2B eCommerce trends your business should prepare for, including:
If your brand pursues B2B eCommerce, there are key features you should consider, such as:
Minimum order quantity, because some B2B sellers only offer wholesale products, and need to sell high-volume to avoid losing money