Press Release
AI-enabled delivery drastically reduces implementation cost and timeline
BOSTON, Mass. — November 12, 2026 — Elastic Path, the AI-ready commerce platform for B2B, today announced a new AI-enabled delivery model that compresses enterprise commerce implementations from the six to twelve months they have traditionally required to a matter of weeks, and at a fraction of the cost.
The biggest competitor to a commerce modernization project isn't another platform. It's the decision to do nothing and live with brittle workarounds. Enterprises weigh the pain of replatforming against the gain, and for years the traditional math has worked against change. The total cost of a large, multi-month digital commerce transformation program can run anywhere from $500,000 to $2 million. The primary drivers of those costs are the storefront, the integrations, and the data.
Brands with non-standard requirements, such as intricate catalogs, multiple brands or markets, negotiated pricing, and complex fulfillment, have historically paid the most to implement, because every variation had to be built by hand. Elastic Path was built for these businesses. Its API-first architecture and flexible catalog model handle complex requirements natively, rather than through custom workarounds. For the storefront, integration, and data work that remains, Elastic Path’s new delivery model uses a reusable AI framework that its product and Global Services teams built for the platform. Every engagement starts from that framework rather than from scratch, so the time and cost savings carry over from one customer to the next.
Brands can now work directly with Elastic Path to deploy and launch quickly, with AI absorbing the time-intensive work that has historically driven implementation cost. For an online greeting card marketplace, Elastic Path’s implementation cost came in 73% below competing proposals that used a traditional delivery approach. As with any implementation, scope, schedule, dependencies, and risks will continue to shape the final timeline and savings for each engagement.
"For too long, the cost and timeline of replatforming have been treated as fixed realities of enterprise commerce—when really they were a function of who was doing the work and how," said https://www.linkedin.com/in/bhouse/, CEO of Elastic Path. "Pure inertia has left many B2B manufacturers and distributors with sub-par legacy platforms that no longer fit their business. AI changes that equation. We've already compressed implementations from months to weeks, and as we introduce new agentic capabilities, that timeline and cost will keep falling. We're setting a new baseline for what enterprise commerce implementations should cost and how fast it should move."
Here’s how AI is applied across the implementation lifecycle:
The new delivery model builds on Elastic Path’s ongoing investment in AI across the platform. In October, Elastic Path introduced the AI-powered Upgrader for Elastic Path Self-Managed Commerce, which automates much of the manual work of reconciling customizations with each new release and has helped teams complete upgrades up to six times faster. Both apply AI to the work that has historically made enterprise commerce slow and expensive to adopt.
###About Elastic Path
Elastic Path is purpose-built for B2B commerce, meeting the needs of manufacturers, distributors, and wholesalers. The intelligent commerce platform removes the traditional tradeoffs of modernization, combining enterprise-grade B2B workflows with rapid time-to-market, flexible catalog management, and API-first architecture. Elastic Path helps growing businesses create and scale buying experiences that fit their unique business models. Trusted by brands around the world, Elastic Path delivers the technology, expertise, and partnership needed to power modern B2B commerce without compromise.