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Elastic Path Named a Leader in IDC MarketScape: Worldwide Headless Digital Commerce Applications


Providing Brands a Composable Headless Commerce Solution to Quickly and Easily Create Unique eCommerce Experiences


Boston, Mass. January 26, 2020 - Elastic Path, the leading provider of eCommerce software for brands driving digital differentiation with Composable Commerce, announced their position as a Leader in the IDC MarketScape: Worldwide Headless Digital Commerce Applications 2020-2021 Vendor Assessment (doc #US45741620, December 2020).

The company pioneered Headless Commerce and now provides the only Composable Commerce solution, which enables brands to quickly and easily create differentiated eCommerce experiences needed to grow their businesses. 

Headless Commerce decouples the customer facing front end from the commerce functions and business logic in the backend system. Elastic Path was built as an API-first, headless microservices solution enabling users to customize and deploy unique commerce experiences from both a technical design and business model perspective. While the benefits of a Headless Commerce solution are clear, flexibility being at the forefront, the complexity of building a DIY headless solution and needing to stitch together many elements can be daunting. Brands are of often faced with a choice, develop an innovative but risky DIY solution, or implement a cookie-cutter, but safe, traditional eCommerce platform. 

Elastic Path has eliminated the complexity and risk associated with Headless Commerce by providing Composable Commerce-as-a-Service, an eCommerce solution which combines their API-first Headless Commerce Platform with the Composable Commerce Hub, the first and only open exchange of business solutions powered by an ecosystem of leading digital commerce providers. This combines the flexibility and control of Headless Commerce, the ease and simplicity of Shopify, and enterprise scale, thus eliminating the perceived risk of Headless Commerce and enabling brands to develop innovative eCommerce experiences at the speed their businesses demand.  

“Partnering with Elastic Path to make Headless Commerce more accessible for brands with the Composable Commerce Hub enables Bounteous to get them up and running with a Headless Commerce solution in days and have the ability to easily customize when their business requires,” said John Telford, SVP, Vertical Solutions at Bounteous. “We wouldn’t be able to provide this without the underlying headless, microservices -based platform Elastic Path offers. Huge congratulations to the Elastic Path team on being named a leader in Headless Commerce by the IDC MarketScape, a strong recognition of their offerings.”

“The Elastic Path team is honored to be recognized by the IDC MarketScape as a leader in Headless Commerce,” said Bryan House, Senior Vice President of Product at Elastic Path. “Headless Commerce is at the core of who we are, our products give digital commerce teams the control and flexibility they require to respond rapidly to the ever changing needs of their brand. Combined with a wealth of accelerators and pre-composed partner solutions in our Composable Commerce Hub, Elastic Path enables brands of all sizes and technical expertise to launch Headless Commerce solutions with simplicity and ease.”

About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Elastic Path
Elastic Path is the company powering mission-critical digital commerce for the world’s leading brands, such as Tesla, Intuit, Pella, T-Mobile, and over 250 other leading enterprises. As relentless innovators, Elastic Path pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Elastic Path provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences. Elastic Path is a global company with offices in Boston, Newcastle, Reading, Toronto, and Vancouver. Learn more at