According to the Gartner survey results: “Overall, 57% of organizations have a focus on B2B initiatives. Mean revenue contribution is similar for B2B and B2C, with 45% of total revenue coming through digital channels, a marked increase from 36% in 2019."
Is your business shifting to focus on B2B? Explore this insight and 3 others to identify areas of opportunity for your digital commerce strategy.
Read the full Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C
The impacts of Covid-19 are still being felt across digital commerce strategies, especially in B2B businesses. This year's survey uncovered a shift in commerce initiatives from B2C to B2B.
In fact, Gartner assumes "By 2025, 75% of B2B manufacturers will sell directly to their customers via digital commerce."
Whether your brand is just getting started with digital commerce, or brainstorming ways to grown you digital revenue, the Gartner Survey Analysis: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C provides an overview of key changes in the past year. Download now to explore top insights.
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Gartner, Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C By Penny Gillespie, Aditya Vasudevan, Published 27 August 2021