Press Release

Elastic Path Launches The First AI-Ready B2B Commerce Solution Optimized for Model Context Protocol (MCP)

B2B Solution Includes Native Subscription Support, Dynamic Promotion Builder, and an AI Product Chatbot

BOSTON, April 24, 2025 — Elastic Path, the leading API-first commerce platform built to hit your revenue goals and solve your top challenges, today announced the first AI-ready B2B commerce solution optimized for model context protocol (MCP). Elastic Path’s commitment to interoperability is paramount and adopting the MCP enables their customers to harness the power of AI in an efficient and scalable way. Elastic Path provides modular support for complex B2B workflows including subscriptions and digital product entitlements, rules-based promotions builder, and sales rep tooling.

“We’re entering a new era, the era of Intelligent Commerce, and our AI-ready B2B commerce solution is the first step in our journey,” said Bryan House, President of Elastic Path. “Intelligent Commerce builds on the strong foundation we’ve set with our flexible architecture and enables brands to grow and scale their businesses by quickly leveraging AI. By the end of the year, Intelligent Commerce from Elastic Path will move beyond automating core commerce activities to being a co-pilot orchestrating key business outcomes”

A cornerstone of Elastic Path’s flexibility for B2B use cases is the truly independent services within our Product Experience Manager, specifically products, pricebooks, and catalogs. This enables brands to create unlimited unique experiences for their buyers, at the scale and speed required. Brands can manage a complex array of catalogs quickly and easily, with catalog segmentation, price book segmentation, dynamic bundles, and product availability.

“We wanted a future-proof solution that would prevent us from ever having to replatform again, which is why we turned to composable commerce and Elastic Path,” said Stephen Cope, CIO at Astrak, a leading B2B manufacturer. Read the full Astrak case study.

With global B2B eCommerce spending projected to surpass $20.9 trillion in 2025, the new capabilities aim to accelerate adoption among digitally mature enterprises in manufacturing, distribution, and high-tech verticals. Elastic Path’s B2B offering includes:

AI-Product Chatbot: Sales reps & shoppers can engage with an AI chatbot to learn about product details and availability
Sales Rep Tooling: Buy on behalf of, invoice tracking, and bulk order tools
Subscriptions: Recurring revenue management, entitlement visibility, physical and digital product recurring billing
Promotions Builder: Advanced promotions with multi-condition criteria and diverse action types
Quoting: Expiration logic, version history, and quote-specific promotions
Account Hierarchy: Customer specific catalogs to curate buying experiences at scale
Unlimited Pricebooks: Dynamic pricing strategies for wholesale buyers, loyalty discounts, and negotiated rates
Multi-Location Inventory: Management for inventory access in local warehouses as well as shipping cost calculation
Pre-built Integrations: A library of no-code integrations

See this solution in action, watch the demo.

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About Elastic Path

Elastic Path is on a mission to break through the barriers that prevent commerce leaders from delivering extraordinary shopping experiences. Today, that means making composable commerce accessible to all brands by reducing the cost, time, and overall risk of implementing and managing a multi-vendor approach. With Elastic Path, both business and tech teams are able to innovate on their own terms, fully embrace composability, and in turn, never compromise on what’s possible.