Gartner® Predicts 2022: Buyers Dictate Your Selling Strategy

Level-up your 2022 digital commerce strategy with five top predictions for the new year and how you can embrace them to drive revenue growth

Gartner

According to the Gartner: “By 2025, organizations offering unified commerce experience by frictionlessly moving customers through journeys will see at least a 20% uplift in total revenue."  Other Predicts include: 

 

There are five Digital Commerce and CRM Sales predictions that are described in this document, with target realization dates spanning 2025 and 2026.

Do any of these Predicts relate to your business? Explore these five predictions in the full report and learn how to optimize your 2022.

 

Gartner, Predicts 2022: Buyers Dictate Your Selling Strategy, By Dayna Ford, Melissa Hilbert, Mark Lewis, Sandy Shen, Ilona Hansen, Penny Gillespie, Aditya Vasudevan, Published 6 December 2021.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Read the full Predicts 2022: Buyers Dictate Your Selling Strategy

Powering frictionlessly, unified customer experiences is of utmost importance for brands looking to supercharge revenue in 2022.  And those who do not focus on experience will fail to meet customer expectations. 

In fact, Gartner assumes "By 2025, 60% of B2B sales organizations’ digital sales optimization projects will not meet customer experience goals because of focusing on operational targets only."

This years Predicts will help your team make the most of 2022 with tips on how to prepare for a changing digital commerce world.  Download now to explore the five predictions. 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Elastic Path Software

Gartner, Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C By Penny Gillespie, Aditya Vasudevan, Published 27 August 2021