May 4th, 2022 | 4 MIN READ

Why Your Agency Needs Composable Commerce Solutions in the Mix?

Written by author_profile_images Emily Kathi

Emily Kathi is a Senior Content Marketing Writer at Elastic Path. She writes about product, trends, and all things related to digital commerce.

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Composable Commerce may have reached buzzword status, but its driving force in today’s eCommerce success stories is unrefuted. Both major and up and coming brands are adopting its approach and architecture to transform the customer experience at speeds faster than ever expected. Today’s customer demands it.

As an agency it’s critical to be at the forefront of technology, with every resource at your disposal to deliver on your client’s expectations. Composable Commerce is the right now of eCommerce. Here’s why your agency should join the movement.

Composable Commerce Changes the Game

With the flexibility of modular architecture and the open ecosystem of vendors, brands like never before have more control of user experiences and have the ability to scale at speeds faster than ever before.

One of the Big-Five publishers had outgrown ShopifyPlus, but was worried it would take too long to move to a new eCommerce platform. They migrated in only 54 days using one of our Pre-Composed Solutions™.

Composability supports brands and businesses who need to pivot quickly with growing demand. And if the last two years taught us anything it’s that change is constant.

Composable Commerce Supports Complex Business Requirements

In the early days of eCommerce, monolith systems were the gold standard; an out-of-the-box functionality with core features in a one-size-fits-all model. But for businesses (and your potential clients) with more complex needs, this platform can’t keep up with demand when it’s time to iterate.

Think of businesses with instances of “multis” – multi brands, multi geographies, multi channels, or multi catalogs. This level of complexity requires modularity; the flexibility and speed that a microservices-based, API-first approach offers without the bloat of features not needed and the slow to market speed of a monolith. (If the wheels don’t fall off first).

Composable Commerce Opens Up New Partnerships and Revenue

With an open ecosystem of vendors great partners lead to even greater implementations. For functionality ranging from search, tax, chat, payments, CRM, OMS, and more, you’re opening the possibilities to develop even better solutions. Through our community of implementation, solutions and tech partners, we’ve developed unique solutions for brands ready to take the first steps into composability.

Composable Commerce is future-proof. Referencing the modular building block analogy, the components are meant to be swapped for better functionality. There is no locked-in vendor solution, the approach is based on a best for the business need.

For your agency this means growing partner relationships and opportunity to develop unique solutions – great for your reputation as an innovator and great for your revenue to always be building better. You want to stay ahead of the game with your clients, and composability by design is built for change.

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No Other Approach Brings Business and Tech Users Together

Speaking of a growth mindset and the power of partnerships, another key tenet of Composable Commerce is its benefits to both business and tech stakeholders. We’ve already touched on complex business requirements and the ability to iterate at speed, but let’s take another look at what that means for the stakeholders involved.

In a recent Gartner study, 84% of respondents indicated there can be more than twelve primary leaders of a digital commerce initiative. The remaining respondents cited no primary lead for a digital commerce strategy. Similar questions posed in a 2019 survey produced the same results. A shift has occurred towards a digital commerce approach of total ownership distributed across the organization.

So what does that mean? A siloed environment is death to the customer experience. A friction-free customer journey starts with open communication and a shared roadmap among all teams involved. And that opens the conversation to developers, marketing, customer service, and operations teams; wherever data and customer touchpoints can be identified and streamlined in the solution.

A happy customer is confident and ready to purchase. For you as an agency, happy customers lead to conversions, and conversions lead to happy clients.

The Composable Commerce Approach Can Be Gradual

Let’s say you have a client on a monolith commerce platform who is reticent, rightfully so, of making the switch to a more composable solution. It can be daunting for a business new to a multi-vendor solution and microservices-based architecture; especially those without an in-house dev team.

The good news is they can gradually transition over one functionality at a time. Let’s say they need more self-checkout options at point-of-sale – those integrations can be made with their existing legacy system and launched quickly without disruption to the business.

You can now set the stage for future implementations with total client confidence because you’re meeting the client where they are, not forcing a canned sales pitch of services they don’t need.

Incredible Opportunities in Growth, Technology, and Industry Reputation

It’s official – eCommerce has gone composable. It will benefit your agency’s bottom line to advocate for its adoption, but also your reputation as a thought leader and innovator.

Read more about our community of Solutions and Tech partners and find out more about joining the Composable Commerce movement as a partner.

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