How to Set Up One-Click Checkout
Cart abandonment is one of the most common and infuriating challenges digital commerce brands face when it comes to generating revenue. Baymard Institute research shows that 70% of online shopping carts are abandoned. Implementing a one-click checkout strategy is a highly effective way to remedy cart abandonment issues.
Elastic Path’s one-click checkout powered by Stripe relies on the largest “rapid checkout” network in the industry to auto-fill your customers’ payment and shipping details so they can check-out in a single click.
I’ll walk you through the steps to enable one-click checkout with Elastic Path, so your customers can create a seamless checkout experience that increases conversions and optimizes the user experience.
STEP 1: Add a New Product Template
In this example, I have some excess furniture within my home decor section of my site. I want to add a “Buy Now” button to certain products to encourage shoppers to checkout faster and eliminate the excess products.
Go to the product section of the Elastic Path Product Experience Manager (EP PXM). From there, choose the product that you want to add the “Buy Now” button or quick checkout option. I’m going to choose the Freeport Table Lamp.
Go to the product templates section of the page and click on the “Buy Now” template.
STEP 2: Enable the “Buy Now” Button
Once you’ve added the “Buy Now” template. You will go back to the Product Page and will see “Buy Now” listed under the Templates list. From there, you will toggle on the Buy Now button and make sure that “Buy Now Enabled” is checked off. Then click, “Save Buy Now.”
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STEP 3: Publish Your Updated Catalog
Once the new product updates have been saved, you will go back to the Catalogs section of EP PXM. Click on the appropriate catalog. For this example, I chose the Retail Catalog. Add the appropriate hierarchy to the catalog. I added the “Home” hierarchy. Then click “Save” and Publish.
STEP 4: Verify Product Updates
Go to your website’s homepage. Refresh the page. Then choose the product that you have enabled the “Buy Now” button for. You should see a “Buy Now” button underneath “Add to Cart.”
Enabling one-click checkout with Elastic Path is a simple process that will yield many benefits to your conversion rates down the road. Watch out our Merchandising Moments video on “Setting Up Quick Checkouts with Elastic Path” to learn more about how to enable this functionality.
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