November 17th, 2022 | 3 MIN READ

How Fast One-Click Checkout with EP Payments Boosts Conversions & Checkout Speed

Written by Pranav Bahadur

Pranav Bahadur is a Product Marketing Manager at Elastic Path living in the Boston area.

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Customer expectations are escalating rapidly, and what people learn to love in one industry, like food delivery, increasingly defines what they expect in other industries, like shopping for jewelry. These ever-shifting expectations put pressure on businesses to meet their customers where they are—delivering their products faster, cheaper, and more seamlessly than ever.

Most checkout experiences have upwards of 18 fields, adding friction and giving your customers opportunities to abandon their carts. According to the Baymard Institute, 70% of customers will leave when the checkout process takes too long. Watch our webinar to learn how to overcome the 5 common checkout mistakes that over 90% of brands make.

At Elastic Path, we obsess over checkout optimization, helping brands to improve their conversion rates continually. That’s why we've enabled fast one-click checkout for all businesses using EP Payments, powered by Stripe, at no extra cost. 

How easy is it for customers to use one-click checkout? The proof is in the pudding, the example checkout flows below showcase the benefit of a simple and intuitive checkout flow for your customers. 

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One-click checkout relies on the largest “rapid checkout” network in the industry; with Stripe’s 30M+ known customers, one-click checkout auto-fills your customers' payment and shipping details so they can check out in a single click.  By simply adding and customizing the payment element on your frontend, you will enable one-click checkout—giving your customers an easy and secure checkout experience. 

EP Payments

Support Complex Checkouts Across Brands & Channels

Go to EP Payments


Drive Tangible Business Results

  • Increase conversion. Reduce cart abandonment by creating a frictionless, fast eCommerce checkout experience. One-click checkout increases conversion rates by over 7% for known customers.
  • Speed up checkout. Enable customers to check out in just six seconds with the optimized experience—9x faster than anonymous customers.
  • Optimize the user experience. A simple checkout flow creates a better user experience for returning customers. Known customers purchase 4x more often than anonymous customers.

The one-click checkout experience is just as simple for your buyers. It auto-fills saved payment details and a shipping address in a few simple steps. Your customers’ data is encrypted to keep it secure and as a certified PCI Service Provider Level 1, EP Payments one-click checkout meets the highest level of certification available in the payments industry.

1. Save Payment Info
Customers choose to save their payment details and shipping address to your one-click checkout-enabled storefront.
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2. Mobile verification
When customers use one-click checkout on a new site or new device, they’ll receive a one-time code to verify their identity.
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3. One Click Payment
For future purchases, one-click checkout autofills saved payment details so customers can check out in a single click.
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Enabling your customers to check out faster is critical to delivering an optimized checkout experience. Existing customers can visit EP Payments to turn on one-click checkout.  For new customers, we’d love to chat with you today to see how EP Payments and one-click checkout can supercharge your conversion rate.

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