Planning for Black Friday? One area you might be overlooking is your checkout experience. Recent studies have found that 96% of eCommerce businesses in North America and 94% in Europe have at least five basic errors in their checkouts.
While this might not seem like an alarming issue, even the slightest friction in the checkout experience can cause a consumer to abandon their cart and complete their purchase on a competitor's site, resulting in a drop in revenue and customer loyalty.
Join Tamra Gray, VP of Payments at Elastic Path, and Kevin Flynn, Retail Industry Lead at Stripe for a lively discussion where they walk through the top errors to look out for and how you can remedy your checkout experience before Black Friday.