eCommerce Landscape 2022  

We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.

What’s Driving Innovation?

• Using AI to cross and upsell, and visualize purchases (virtual dressing/show rooms)
• Subscription models
• Buying behavior influenced by a strong sustainability practice
• Multichannel customer support
• Personalized marketing
• Growing B2B segment with enabled automation
• Growing D2C segment

How to Stay Competitive:

• If you sell everything, you’ll end up selling nothing. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals
• Map the customer’s buying journey from end-to-end with specific touchpoints
• Monitor customer data and respond to it with testing and engagement
• Optimize the experience for all devices

Barriers to Entry:

• Taxing
• Customs
• Cybercrime, security issues
• Intellectual property issues

Why Do People Shop Online?

• Convenience
• Safety
• Faster/zero shipping
• Broader access to brands
• Reviews
• Better pricing

With So Many Pros to the Online Shopping Experience, What is a Major Drawback?

Not being able to touch, feel, or try a product prior to purchase (51%) followed by possible breakage, no physical store experience, no interaction, fraud, and delivery issues.

Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com)

With the experience of online shopping driving its popularity and growth, brands must optimize the journey every step of the way. By removing friction points (simplified checkout, diverse payment options, quick loading pages, advanced search, mobile optimization), the path to purchase is easy. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.

How Are Customers Finding Brands?

In the initial brand awareness period, retail websites and physical stores (see showrooming), influence a customer’s first pass at a product; however when the buying journey heats up it shifts to more word-of-mouth (product reviews) and social media (social proof) impacts.

See how Elastic Path delivers unique customer experiences

The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products.

Go to Demo Library

What Are People Buying Online?

It may not be surprising to find that electronics and tech top the list for the most popular items purchased online, however, with a saturated market, niche items have emerged in popularity such as shapewear, travel accessories, and health and beauty products.

Source: 50 Top Trending Products To Sell Online in 2022 for High Profits (cloudways.com) 

eCommerce Platforms:

Adobe Commerce Cloud (Magento)

BigCommerce

Commercetools

Ecwid

Elastic Path

Fabric

Intershop

Kibo

Optimizely

Oracle

Salesforce Commerce Cloud

SAP Commerce Cloud

Shopify

VTEX

Wix

WooCommerce

Search:

AddSearch

Algolia

Amazon CloudSearch

Apache SOLR

Attract

Azure Cognitive

Bloomreach

Cludo

Commvault

Constructor

Coveo

Elasticsearch

FACT-Finder

Funnelback

Google Cloud

Handshake by Perficient

Hawksearch

Inbenta

Klevu

LucidWorks

Prefixbox

Sajari

SearchSpring

Sinequa

SiteSearch360

Swiftype

Yext

Payments:

Adyen

Affirm

Afterpay

Atome

Authorize.net

Blackcart

BlueSnap

Bolt

Braintree

Bread

CardConnect

Catch

Checkout.com

Citcon

Clickatell

Computop

Cybersource

Dalenys

Digital River

Epam

ESW

Fat Zebra

Flagship

Flow

HiPay

Humm

Jifiti

Katapult

Latitude Pay

Limepay

LMS

Mercado Pago

Norbr

Novalnet

Nuvei

Openpay

Paidy

Payment Cloud

Payment Depot

PayPal

Payvision

Pennies

Progressive Leasing

ProMerchant

Ravelin

SeQura

Sezzle

Solupay

Splitit

Square

Stax

Stripe

Till Payments

Vyne

Worldpay

Worldplay

Zip

Loyalty/Rewards:

Annex Cloud

Antavo

Captain Up

Clutch

Clyde

Craver

Datacandy

Eagle Eye

Epsilon

Five Stars

Giftbit

Hashtag Loyalty

Highstreet

Influitive

Kangaroo

LoopyLoyalty

Loyalty +

Maxxing

Narvar

Open Loyalty

Plazah

Poq

Preferred Patron Loyalty

Punchh

Qualtrics CustomerXM

SailPlay

Salesforce Experience Cloud

Smile

Talon. One

TapMango

Unboxing

White Label Loyalty

Yotpo

Zinrelo

CMS:

Acquia

Airtable

Akeneo

Amplience

BlogLINK

Bloomreach

Brand Maker

Cloudinary

Contentful

Contentserv

Contentstack

Core Media

Creator

e-Spirit

Falcon

Imgix

Issuu

Kaljabi

Kentico

Klevu

Live Story

Magnolia

Market Page

Mercaux

Pacenotes

Paperflite

Royal Cyber

RWS

Salesforce Marketing Cloud

Sprinklr

Threekit

Subscriptions:

ChargeBee

Chargify

Order Groove

Recurly

Stax Billing

Stripe

Stripe Billing

Zoho

Zuora RegPack

PIM:

Akeneo

BetterCommerce

Brand quad

Catalog Builder

Catsy

Contentserv

Creative Force

inRiver

Kontainer

PIMworks

Plytix

Quable

Riversand

Sales Layer

Salsify

Syndigo

Talkroot

Conversational Commerce/Chatbots:

Ada

Amazon Lex

Automat

Botsify

Chatfuel

Dialogflow

Drift

Flow XO

IBM Watson

ManyChat

Microsoft Bot

Mobile Monkey

Octane

Pandora Bots

ERP:

Acumatica

Brightpearl

Deltek

Epicor

Infor

Microsoft Dynamics

Odoo

Oracle NetSuite

Plex

QAD

SAP Business One

Syspro

Workday

Email Marketing:

Acoustic

Adobe

AWeber

Bluecore

Braze

Campaign Monitor

Campaigner

Constant Contact

Drip

Emarsys

Epsilon

GetResponse

Hubspot

Kajabi

Klavio

Klaviyo

Listrak

Nutshell

Omnisend

Salesforce Marketing Cloud

SendGrid

Sendinblue

Sendlane

ActiveCampaign

Zeta

Social Media:

Cloud Campaign

Conversational Cloud

eClincher

Falcon

Hootsuite

Marketing 360

Monday.com

Oktopost

Salesforce Marketing Cloud

SOCi

Sprout Social

System Integrators:

Accenture

BORN Group

Bounteous

Deloitte Digital

DigiCommerce

MyPlanet

Nortal

Sutrix Group

Tata Consultancy Services (TCS)

CNetric

HCL

TA Digital (Formerly TechAspect)

Publicis Sapient

Slalom Consulting

Apply digital

Sirius Computer Solutions

EY Consulting

Reign

New Elevation

AKQA

Ateles

GSPANN

Cognizant

CORRA

ELCA

EPAM

Gorilla

Hycome

Infosys

MMT

Momentum (onX)

Object Edge

Pictime

Perficient

Pivotree

Prokarma

PwC

Rackspace

Reply

Wunderman

Softek

Tech Mahindra

ThoughtWorks

XumaK

Les Fabricans

Envoy

McKenna Consultants

Great

Spinup

TMX

Pyxis

ATNA Technologies

Bluink

DB Consulting

IAP Japan

MicroMind

Pjili

Wattpad

OMS:

ACommerce

Aptos

Aspire

Blackcart

Brightpearl

CEDCommerce

CloudSense

Deck Commerce

EnVista

FastOMS

Feedonomics

FluentCommerce

Fujitsu

Fusion Factory

Highstreet.io

Idyaflow

Jmango

Litmus7

Logic Broker

Marketplacer

Mirakl

One Stock

Ordergrove

Orderhive

Publicis Sapient

Quickbooks Commerce

Salesorder

Ship Station

Skubana

Sticky.io

Stord

Subscribe Pro

Tecsys

Veeqo

Visionet

Yuansfer

Zoho

Analytics:

Botify

Clicky

Data Dome

Dynamic Action

Fathom Analytics

Fenix Commerce

Gauges

Get Feedback

Google

GoSquared

Heap

Hitsteps

Idea Tarmac

Kissmetrics

Matomo

Minubo

Namogoo

Netacea

Perimeter

Piwik PRO

Plausible

Precognitive

Queue-it

Radware

Refersion

Simple Analytics

StatCounter

Treasure Data

Woopra

Tax:

Avalara

CCH Sure Tax

Digital River

Global-e

TaxJar

Vertex

Thomson Reuters Onesource

Taxify

Sovos