May 20th, 2022 | 5 MIN READ

eCommerce Landscape 2022  

Written by author_profile_images Emily Kathi

Emily Kathi is a Senior Content Marketing Writer at Elastic Path. She writes about product, trends, and all things related to digital commerce.

ecommerce_landscape

We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.    

What’s Driving Innovation?  

  • Using AI to cross and upsell, and visualize purchases (virtual dressing/show rooms)
  • Subscription models
  • Buying behavior influenced by a strong sustainability practice
  • Multichannel customer support
  • Personalized marketing
  • Growing B2B segment with enabled automation
  • Growing D2C segment

How to Stay Competitive: 

  • If you sell everything, you’ll end up selling nothing. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals
  • Map the customer’s buying journey from end-to-end with specific touchpoints
  • Monitor customer data and respond to it with testing and engagement
  • Optimize the experience for all devices

Barriers to Entry: 

  • Taxing
  • Customs
  • Cybercrime, security issues
  • Intellectual property issues

Why Do People Shop Online?  

  • Convenience
  • Safety
  • Faster/zero shipping
  • Broader access to brands
  • Reviews
  • Better pricing

With So Many Pros to the Online Shopping Experience, What is a Major Drawback?  

Not being able to touch, feel, or try a product prior to purchase (51%) followed by possible breakage, no physical store experience, no interaction, fraud, and delivery issues.

Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com)

With the experience of online shopping driving its popularity and growth, brands must optimize the journey every step of the way. By removing friction points (simplified checkout, diverse payment options, quick loading pages, advanced search, mobile optimization), the path to purchase is easy. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.  

How Are Customers Finding Brands?  

In the initial brand awareness period, retail websites and physical stores (see showrooming), influence a customer’s first pass at a product; however when the buying journey heats up it shifts to more word-of-mouth (product reviews) and social media (social proof) impacts.   

 

See How Elastic Path Delivers Unique Customer Experiences

The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products.

Go to Demo Library

What Are People Buying Online?  

It may not be surprising to find that electronics and tech top the list for the most popular items purchased online, however, with a saturated market, niche items have emerged in popularity such as shapewear, travel accessories, and health and beauty products.  

Source: 50 Top Trending Products To Sell Online in 2022 for High Profits (cloudways.com) 

ecommerce_landscape

eCommerce Platforms:

Adobe Commerce Cloud (Magento) 

BigCommerce 

Commercetools  

Ecwid 

Elastic Path   

Fabric  

Intershop 

Kibo 

Optimizely  

Oracle 

Salesforce Commerce Cloud  

SAP Commerce Cloud 

Shopify  

VTEX 

Wix  

WooCommerce 

Search:

AddSearch 

Algolia 

Amazon CloudSearch 

Apache SOLR 

Attract 

Azure Cognitive  

Bloomreach 

Cludo 

Commvault 

Constructor 

Coveo 

Elasticsearch 

FACT-Finder 

Funnelback  

Google Cloud 

Handshake by Perficient  

Hawksearch 

Inbenta 

Klevu 

LucidWorks 

Prefixbox 

Sajari 

SearchSpring 

Sinequa 

SiteSearch360 

Swiftype  

Yext  

Payments:

Adyen 

Affirm  

Afterpay 

Atome  

Authorize.net 

Blackcart 

BlueSnap  

Bolt  

Braintree  

Bread  

CardConnect 

Catch  

Checkout.com  

Citcon 

Clickatell 

Computop  

Cybersource  

Dalenys 

Digital River 

Epam  

ESW 

Fat Zebra  

Flagship 

Flow  

HiPay 

Humm 

Jifiti  

Katapult  

Latitude Pay 

Limepay  

LMS 

Mercado Pago  

Norbr  

Novalnet  

Nuvei  

Openpay  

Paidy  

Payment Cloud 

Payment Depot 

PayPal 

Payvision  

Pennies  

Progressive Leasing 

ProMerchant 

Ravelin  

SeQura  

Sezzle 

Solupay 

Splitit  

Square  

Stax  

Stripe 

Till Payments 

Vyne  

Worldpay 

Worldplay 

Zip  

Loyalty/Rewards:

Annex Cloud 

Antavo  

Captain Up 

Clutch 

Clyde 

Craver 

Datacandy 

Eagle Eye 

Epsilon 

Five Stars 

Giftbit  

Hashtag Loyalty 

Highstreet 

Influitive 

Kangaroo  

LoopyLoyalty 

Loyalty + 

Maxxing 

Narvar  

Open Loyalty  

Plazah 

Poq 

Preferred Patron Loyalty 

Punchh 

Qualtrics CustomerXM 

SailPlay 

Salesforce Experience Cloud 

Smile 

Talon. One 

TapMango 

Unboxing 

White Label Loyalty  

Yotpo  

Zinrelo 

CMS:  

Acquia 

Airtable 

Akeneo  

Amplience  

BlogLINK  

Bloomreach  

Brand Maker 

Cloudinary  

Contentful  

Contentserv  

Contentstack  

Core Media  

Creator  

e-Spirit  

Falcon 

Imgix 

Issuu 

Kaljabi 

Kentico  

Klevu  

Live Story  

Magnolia 

Market Page  

Mercaux  

Pacenotes  

Paperflite  

Royal Cyber  

RWS 

Salesforce Marketing Cloud 

Sprinklr 

Threekit  

Subscriptions:

ChargeBee 

Chargify 

Order Groove 

Recurly  

Stax Billing  

Stripe  

Stripe Billing  

Zoho  

Zuora RegPack   

PIM:

Akeneo 

BetterCommerce 

Brand quad 

Catalog Builder  

Catsy 

Contentserv  

Creative Force 

inRiver  

Kontainer 

PIMworks 

Plytix 

Quable  

Riversand 

Sales Layer 

Salsify  

Syndigo 

Talkroot 

Conversational Commerce/Chatbots:

Ada 

Amazon Lex 

Automat 

Botsify 

Chatfuel 

Dialogflow 

Drift  

Flow XO 

IBM Watson  

ManyChat 

Microsoft Bot 

Mobile Monkey  

Octane 

Pandora Bots 

ERP: 

Acumatica  

Brightpearl  

Deltek 

Epicor 

Infor  

Microsoft Dynamics 

Odoo 

Oracle NetSuite 

Plex 

QAD 

SAP Business One 

Syspro 

Workday 

Email Marketing:

Acoustic 

Adobe 

AWeber  

Bluecore 

Braze 

Campaign Monitor 

Campaigner 

Constant Contact 

Drip  

Emarsys 

Epsilon 

GetResponse  

Hubspot 

Kajabi 

Klavio  

Klaviyo  

Listrak 

Nutshell  

Omnisend 

Salesforce Marketing Cloud  

SendGrid 

Sendinblue  

Sendlane  

ActiveCampaign  

Zeta  

Social Media:  

Cloud Campaign 

Conversational Cloud 

eClincher  

Falcon  

Hootsuite 

Marketing 360 

Monday.com 

Oktopost 

Salesforce Marketing Cloud 

SOCi 

Sprout Social 

System Integrators:

Accenture 

BORN Group 

Bounteous

Deloitte Digital

DigiCommerce

MyPlanet

Nortal

Sutrix Group

Tata Consultancy Services (TCS) 

CNetric

HCL

TA Digital (Formerly TechAspect)

Publicis Sapient  

Slalom Consulting

Apply digital

Sirius Computer Solutions

EY Consulting

Reign

New Elevation

AKQA

Ateles

GSPANN

Cognizant

CORRA

ELCA

EPAM

Gorilla

Hycome

Infosys

MMT

Momentum (onX)

Object Edge

Pictime

Perficient

Pivotree

Prokarma

PwC

Rackspace

Reply

Wunderman

Softek

Tech Mahindra

ThoughtWorks

XumaK

Les Fabricans

Envoy

McKenna Consultants

Great

Spinup

TMX

Pyxis

ATNA Technologies

Bluink

DB Consulting

IAP Japan

MicroMind

Pjili

Wattpad

OMS: 

ACommerce 

Aptos 

Aspire  

Blackcart  

Brightpearl 

CEDCommerce 

CloudSense 

Deck Commerce  

EnVista  

FastOMS 

Feedonomics  

FluentCommerce  

Fujitsu  

Fusion Factory 

Highstreet.io  

Idyaflow  

Jmango  

Litmus7 

Logic Broker  

Marketplacer  

Mirakl  

One Stock 

Ordergrove  

Orderhive  

Publicis Sapient 

Quickbooks Commerce 

Salesorder 

Ship Station  

Skubana  

Sticky.io 

Stord  

Subscribe Pro 

Tecsys  

Veeqo  

Visionet 

Yuansfer  

Zoho  

Analytics:  

Botify 

Clicky 

Data Dome  

Dynamic Action  

Fathom Analytics 

Fenix Commerce  

Gauges 

Get Feedback 

Google

GoSquared 

Heap 

Hitsteps 

Idea Tarmac 

Kissmetrics 

Matomo 

Minubo  

Namogoo 

Netacea  

Perimeter  

Piwik PRO  

Plausible  

Precognitive 

Queue-it  

Radware 

Refersion 

Simple Analytics 

StatCounter 

Treasure Data  

Woopra 

Tax:  

Avalara   

CCH Sure Tax    

Digital River    

Global-e    

TaxJar   

Vertex 

Thomson Reuters Onesource  

Taxify  

Sovos 

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