To keep up with ever-evolving customer expectations, you will need an agile solution, with an open ecosystem that allows you to make changes quickly, and easily and develop new touch points and experiences without the burden on your budget.
Elastic Path Commerce Cloud brings control and ease to create your differentiated DTC eCommerce experiences at enterprise scale.
What Is DTC eCommerce?
Direct-to-Consumer (DTC) eCommerce is a subset of the B2C business model, where manufacturers maintain full control of the eCommerce strategy to sell directly to consumers without a retailer or distributor in the middle.
The key pillars of DTC eCommerce include:
- The DTC brand owns the entire customer experience and is responsible for keeping communication with customers directly.
- Management of stock is completely managed by the brand. The DTC brand manages all aspects of the packaging and shipping process.
- There is no involvement of a third party at any point, from product creation to fulfillment.
In many ways, DTC eCommerce allows for a much more streamlined customer experience. With DTC commerce, you can get to know your customers directly and adjust your strategy with those raw insights.
What is the Difference Between B2C and DTC Commerce?
Business-to-Consumer (B2C) Commerce refers to when a manufacturer sells their goods and services directly to individuals. This type of business mode usually has a retailer or distributer that sits in between the manufacturer and the consumer.
DTC Commerce Use Cases
Empower your business to sell direct-to-consumer and cut out the route through third party retailers and wholesalers. With Elastic Path Commerce Cloud you will be able to continue to establish your brand identity and bring your customers closer.
Whether you're starting from scratch or want to enhance your DTC strategy, Elastic Path Commerce Cloud grants you the speed and flexibility to create differentiated eCommerce experiences that resonate with your customers.
CD2 Learning chose Elastic Path because we could easily integrate their API’s into our current system, removing restrictions and allowing more flexibility in promotions, pricing options, and customized checkout flows for individualization of client experiences. It was a quick transition and extremely cost effective compared to other ecommerce solutions. We now deliver improved user experiences in a more scalable manner and are poised to take on the challenges of additional clients in the future.
Embed commerce into every DTC eCommerce touchpoint. Conduct transactions beyond the traditional web store to include videos, mobile apps, augmented and virtual reality, virtual assistants, the Internet of Things, and more.
Ensure a consistent customer experience across all devices and channels, both online and offline. Understand the complete history of interactions for each customer, no matter the touchpoint.
Elastic Path Commerce Cloud for DTC inspires creativity and empowers businesses to extend commerce through a single platform to any conceivable customer touchpoint, online or in-store.
Revolutionize How You do DTC eCommerce
Building and scaling DTC ecommerce software doesn’t have to feel like you’re moving mountains. Deliver global, complex, and unique ecommerce experiences quickly with Elastic Path, a headless commerce microservices solution.
See how Elastic Path can help your business by:
- Embed commerce into every touchpoint and transact beyond the traditional web store to include videos, mobile apps, augmented and virtual reality, virtual assistants, the Internet of Things, and more
- Ensure a consistent customer experience across all devices and channels, both online and off, and know the complete history of interactions for each customer, no matter the touchpoint
- Elastic Path Commerce for B2C inspires creativity and empowers businesses to extend commerce through a single platform to any conceivable customer touchpoint, online or in-store
- Customer Service
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