To keep up with ever evolving customer expectations, you will need an agile solution, with an open ecosystem that allows you make changes quickly, and easily and develop new touch points and experiences without the burden on your budget.
Elastic Path Commerce Cloud brings control and ease to create your differentiated B2C and DTC eCommerce experiences at enterprise scale.
What Is The Difference Between B2C and DTC Commerce?
Business-to-Consumer (B2C) Commerce refers to when a manufacturer sells their goods and services directly to individuals. This type of business mode usually has a retailer or distributer that sits in between the manufacturer and the consumer.
Direct-to-Consumer (DTC) Commerce on the other hand, is a subset of the B2C business model, where manufactures maintain full control of the eCommerce strategy to sell directly to consumers without a retailer or distributer in the middle.
Empower your business to sell direct-to-consumer and cut out the route through third party retailers and wholesalers. With Elastic Path Commerce Cloud you will be able to continue to establish your brand identity and bring your customers closer.
Diversify your your efforts in a unified partnership, and exponentially grow your B2B2C business model with Elastic Path. Easily commerce enable your partnership businesses and provide convenient shopping experiences to customers that is backed by a trusted source.
CD2 Learning chose Elastic Path because we could easily integrate their API’s into our current system, removing restrictions and allowing more flexibility in promotions, pricing options, and customized checkout flows for individualization of client experiences. It was a quick transition and extremely cost effective compared to other ecommerce solutions. We now deliver improved user experiences in a more scalable manner and are poised to take on the challenges of additional clients in the future.
Ensure a consistent customer experience across all devices and channels. This includes both online and offline, and know the complete history of interactions for each customer, no matter the touchpoint.
Building and scaling B2C ecommerce software doesn’t have to feel like you’re moving mountains. Deliver global, complex, and unique ecommerce experiences quickly with Elastic Path, a headless commerce microservices solution.
See how Elastic Path can help your business by:
- Embed commerce into every touchpoint and transact beyond the traditional web store to include videos, mobile apps, augmented and virtual reality, virtual assistants, the Internet of Things, and more
- Ensure a consistent customer experience across all devices and channels, both online and off, and know the complete history of interactions for each customer, no matter the touchpoint
- Elastic Path Commerce for B2C inspires creativity and empowers businesses to extend commerce through a single platform to any conceivable customer touchpoint, online or in-store
Learn how Elastic Path can now help your business avoid channel conflict when launching a DTC site thanks to our newly launched Pre-Composed Solution™ for Dealer-Enabled D2C Commerce.
Research shows 55% of consumers prefer to buy from brands directly, while a further 40% of shoppers say they will purchase from a D2C brand in the next five years. Learn more about why you should invest in a DTC channel.
Elastic Path partners with Myplanet to create 6 new DTC solutions to rapidly implement their best of breed solution and make changes at the rate of their business. Check out all the solutions now!