Transform Your B2B eCommerce To Keep Up with Buyer Expectations

B2B stands for business-to-business and B2B commerce is the selling of goods by businesses to other businesses. Many companies have both B2B and B2C eCommerce routes to market.

1. Keep up with customer expectations: B2B buyers are more commonly digitally savvy and expect to be able to make purchases using digital channels.

2. Increase revenue: Drive more sales with a lower LOE compared to person-to-person, traditional B2B sales.

3. Reach more buyers: Expand your reach so that more businesses can access your brand and buy your product.

4. Reach more markets: Expand where you sell by quickly launching sites in new states or countries.

5. Launch Product Faster: Spread the news of new products and offerings faster than traditional word of mouth.

Yes, B2B businesses can (and in many cases, should!) deliver omnichannel experiences. As B2B buyers become more digitally savvy, their expectation will be for a seamless experience across channels.

Common features that B2B brands look for are account management, role-based access control, account-specific catalogs, negotiated pricing, product & services bundling, product configurators, support for quick order, bulk order, and re-order, flexible promotion, quoting, and more. In general, B2B brands need the ability to manage diverse and complex catalogs as well.

B2B2C stands for business to business to business to consumer. This term is used loosely to describe a variety of different business models including franchises, dealer/ reseller networks, etc. B2B2C commerce requires a variety of B2B and B2C features.