B2B eCommerce For A Digital-First World
With more and more B2B buyers expecting digital-first purchasing experience, B2B businesses are facing newfound pressure to rethink their digital channels. These brands need flexible, fast technology that allows for customization while also being simple-to-manage for business users.
We knew we needed an agile solution that would depart from the monolith approach and give us flexibility. We selected Elastic Path because their solution allows us to customize to a very large degree through a solid backend while still allowing us to own the front-end experience.
Top B2B eCommerce Use Cases
Bring your B2B eCommerce business online. Elastic Path will quickly and efficiently create a customer centric, digital-first experience.
Equip your B2B business to partner with smaller stores and sell directly to your consumers. Elastic Path will seamlessly commerce enable your business partners, providing convenience to your customers.
Upgrade from your legacy commerce platform to drive substantial revenue growth. Elastic Path will replatform your B2B eCommerce experience to achieve sustainable business growth.
Rapidly Launch B2B Experiences With Our Pre-Composed Solution™ for B2B Commerce
This business-ready, Composable Commerce solution provides a quick start to launch complex B2B experiences with pre-integrated advanced quoting, account management, complex catalog support, role-based access, and more.
Elastic Path B2B Capabilities
Design and manage sophisticated B2B account structures
Create and managed unlimited account-specific catalogs
Bring negotiated, account-specific pricing to life
Support quick orders, bulk orders, and re-orders and manage B2B inventory
B2B eCommerce FAQ
B2B stands for business-to-business and B2B commerce is the selling of goods by businesses to other businesses. Many companies have both B2B and B2C eCommerce routes to market.
1. Keep up with customer expectations: B2B buyers are more commonly digitally savvy and expect to be able to make purchases using digital channels.
2. Increase revenue: Drive more sales with a lower LOE compared to person-to-person, traditional B2B sales.
3. Reach more buyers: Expand your reach so that more businesses can access your brand and buy your product.
4. Reach more markets: Expand where you sell by quickly launching sites in new states or countries.
5. Launch Product Faster: Spread the news of new products and offerings faster than traditional word of mouth.
Yes, B2B businesses can (and in many cases, should!) deliver omnichannel experiences. As B2B buyers become more digitally savvy, their expectation will be for a seamless experience across channels.Learn More About Omnichannel
Common features that B2B brands look for are account management, role-based access control, account-specific catalogs, negotiated pricing, product & services bundling, product configurators, support for quick order, bulk order, and re-order, flexible promotion, quoting, and more. In general, B2B brands need the ability to manage diverse and complex catalogs as well.See Commerce Capabilities
B2B2C stands for business to business to business to consumer. This term is used loosely to describe a variety of different business models including franchises, dealer/ reseller networks, etc. B2B2C commerce requires a variety of B2B and B2C features.Learn More About B2B2C