Enhance Your B2B eCommerce Strategy
for a Digital-First World
Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Your B2B eCommerce website can no longer afford to use outdated legacy technologies that make it difficult to adapt to change. You need flexible, innovative technology that allows you to customize and launch product experiences rapidly. You also need a platform to empower merchandisers and business teams to launch these product experiences with ease and without reliance on IT.
We knew we needed an agile solution that would depart from the monolith approach and give us flexibility. We selected Elastic Path because their solution allows us to customize to a very large degree through a solid backend while still allowing us to own the front-end experience.
Rapidly Launch B2B eCommerce Experiences with EP Product Experience Manager (PXM)
EP PXM combines Commerce PIM, Product Merchandising and Catalog Composer Capabilities in one centralized place for merchandisers to create innovative commerce experiences without custom development work or time-consuming manual workarounds. These capabilities allow you to launch differentiated merchandising strategies to meet the demands of your B2B eCommerce customers.
Elastic Path B2B Capabilities
Design and manage sophisticated B2B account structures
Create and managed unlimited account-specific catalogs
Bring negotiated, account-specific pricing to life
Support quick orders, bulk orders, and re-orders and manage B2B inventory
Top B2B eCommerce Use Cases
Modernize your B2B business by expanding into digital channels. Elastic Path allows you to rapidly launch your B2B eCommerce platform to create unique, customer-centric experiences to meet your customer’s demands.
Upgrade your legacy commerce platform to meet consumer expectations and leverage modern merchandising techniques to drive substantial revenue growth.
Elastic Path commerce teams have the control to merchandise products for every interaction across every route-to-market including multiple geos, business models, brands and touchpoints. Manage multiple storefronts under one single platform.
B2B eCommerce FAQ
B2B stands for business-to-business and B2B commerce is the selling of goods by businesses to other businesses. Many companies have both B2B and B2C eCommerce routes to market.
1. Keep up with customer expectations: B2B buyers are more commonly digitally savvy and expect to be able to make purchases using digital channels.
2. Increase revenue: Drive more sales with a lower LOE compared to person-to-person, traditional B2B sales.
3. Reach more buyers: Expand your reach so that more businesses can access your brand and buy your product.
4. Reach more markets: Expand where you sell by quickly launching sites in new states or countries.
5. Launch Product Faster: Spread the news of new products and offerings faster than traditional word of mouth.
Yes, B2B businesses can (and in many cases, should!) deliver omnichannel experiences. As B2B buyers become more digitally savvy, their expectation will be for a seamless experience across channels.Learn More About Omnichannel
Common features that B2B brands look for are account management, role-based access control, account-specific catalogs, negotiated pricing, product & services bundling, product configurators, support for quick order, bulk order, and re-order, flexible promotion, quoting, and more. In general, B2B brands need the ability to manage diverse and complex catalogs as well.See Commerce Capabilities
B2B2C stands for business to business to business to consumer. This term is used loosely to describe a variety of different business models including franchises, dealer/ reseller networks, etc. B2B2C commerce requires a variety of B2B and B2C features.Learn More About B2B2C
Schedule a B2B eCommerce Demo Today
See account-based catalogs, negotiated pricing, account management, quoting, and multi-geo commerce in a B2B-specific demo.
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