March 30, 2015
News and Events | March 30, 2015

Never before has there been so much pressure on a C-suite executive to embrace digital technology. Yet more than 60% of digital experience projects fail. This article explores 3 reasons why those projects fail and how CMOs can make sure their project isn't one of them.


March 25, 2015
News and Events | March 25, 2015

Executives trying to make all the right moves when it comes to omni-channel commerce are risking everything by not understanding how the "interconnectedness" of omni-channel commerce comes about, or what elements make up a successful omni-channel strategy.


March 18, 2015
Videos | March 18, 2015

Elastic Path's latest demo shows how retailers can leverage experience-driven commerce to provide superior customer service, break down silos that frustrate customers, decrease cart abandonment, and increase revenue.


March 18, 2015
Videos | March 18, 2015

Missed our session at Adobe Summit? Watch it now and learn about how McGraw-Hill Education selected Elastic Path and Adobe to create compelling customer experiences through effective management of content, commerce, media, mobile and analytics


March 18, 2015
White-papers | March 18, 2015

The Advanced Commerce Maturity Assessment is a new way to measure the ability of your company to deliver omnichannel, experience-driven transactions across touchpoints. It highlights areas of the business that constrain your ability to ...


March 10, 2015
News and Events | March 10, 2015

Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.


March 10, 2015
News and Events | March 10, 2015

Appearing at Apple’s Spring Forward event Monday (March 9) in San Francisco to unveil the wearable device, CEO Tim Cook told the crowd the Apple Watch is the “most personal device we’ve ever created.”


March 4, 2015
News and Events | March 4, 2015

Delivering great digital experiences is an essential strategy for retailers. Embracing the new customer journey will ensure that retailers remain competitive and are able to monetize digital experiences while wowing their customers with personalized service.


February 20, 2015
White-papers | February 20, 2015

Over the past decade, how businesses market and sell has undergone a profound shift. Gone are the isolated catalogs and online storefronts. In their place is the new customer journey driven by young, savvy and sophisticated shoppers that ...


January 28, 2015
Elastic Path Commerce Wine.com.br CMSWire story-selling article
News and Events | January 28, 2015

Retailers want the beautiful experience but they actually want it to be shoppable,” said Darin Archer, a strategist at Intel Corp. and former head of product strategy at Adobe. "They don’t want it to look like a used car lot but they want the add-to-cart functionality to be there when the shopper hits that inflection point."