Category: News and Events
March 25, 2015
News and Events | March 25, 2015

Executives trying to make all the right moves when it comes to omni-channel commerce are risking everything by not understanding how the "interconnectedness" of omni-channel commerce comes about, or what elements make up a successful omni-channel strategy.

March 10, 2015
News and Events | March 10, 2015

Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.

March 10, 2015
News and Events | March 10, 2015

Appearing at Apple’s Spring Forward event Monday (March 9) in San Francisco to unveil the wearable device, CEO Tim Cook told the crowd the Apple Watch is the “most personal device we’ve ever created.”

March 4, 2015
News and Events | March 4, 2015

Delivering great digital experiences is an essential strategy for retailers. Embracing the new customer journey will ensure that retailers remain competitive and are able to monetize digital experiences while wowing their customers with personalized service.

January 28, 2015
Elastic Path Commerce CMSWire story-selling article
News and Events | January 28, 2015

Retailers want the beautiful experience but they actually want it to be shoppable,” said Darin Archer, a strategist at Intel Corp. and former head of product strategy at Adobe. "They don’t want it to look like a used car lot but they want the add-to-cart functionality to be there when the shopper hits that inflection point."

January 13, 2015
News and Events | January 13, 2015

Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, has been recognized as a Strong Performer by Forrester Research, Inc. in its latest industry evaluation, “The Forrester Wave™: B2C Commerce Suites, Q1 2015”. The report finds that Elastic Path was included among five vendors offering “competitive options,” and the solution received the second highest scores (tied) for product strategy & roadmap, as well as cost of ownership.

January 7, 2015
News and Events | January 7, 2015

Retailers have been experimenting with digital in-store technologies for a while, but 2015 is poised to be the year when the "Store of the Future" becomes a reality.

November 28, 2014
News and Events | November 28, 2014

Canada has become an unlikely hub for the development of e-commerce platforms, with market leader Shopify, big-brand focused Elastic Path and small storefront ShopLocket all coming out of this country’s tech sector. Unlikely, because e-commerce makes up only 3% of total retail economy spending in Canada.

November 26, 2014
chain store age
News and Events | November 26, 2014

High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences. Millennials, in particular, have latched onto these high expectations more than anyone else. As the first generation of digital natives, this group (which includes anyone born between the early 1980s to the early 2000s) regularly buys online through multiple devices, and is set to dominate and control the majority of consumer spending power. Millennials already spend more online than the average U.S. online shopper, and account for almost one-fifth of the total U.S. online population.

November 26, 2014
News and Events | November 26, 2014

Matt Dion, the VP of Marketing for Elastic Path said, “You can create an experience that is highly personalized, and the customer appreciates it, but it’s very easy to go a little too far and be creepy and invasive. So I think the responsibility is on the brand to use the data in a responsible way.” Elastic Path is a company that offers the kind of software to obtain such data. The technology Elastic Path provides works with store loyalty apps as well as beacons that can be found inside the physical store. Beacons are utilized to reach the customers phone to grab data which is then sent of to the sales rep within the very same store. Dion notes that “trust is the new currency,”saying that it’s important to not use the data provided to make the customer’s experience uncomfortable in any way. “The onus is not on technology, it’s the people using the technology,” Dion said.