Canada has become an unlikely hub for the development of e-commerce platforms, with market leader Shopify, big-brand focused Elastic Path and small storefront ShopLocket all coming out of this country’s tech sector. Unlikely, because e-commerce makes up only 3% of total retail economy spending in Canada.
Category: News and Events
News and Events | November 28, 2014
News and Events | November 26, 2014
High expectations are the key to everything. Take mobile for example. Apps from Starbucks, Uber, Netflix, and Apple have all made outstanding digital experiences expected and commonplace. Finally, customers have a taste of products and services that work the way they should, effectively reprogramming consumer expectations for all digital experiences. Millennials, in particular, have latched onto these high expectations more than anyone else. As the first generation of digital natives, this group (which includes anyone born between the early 1980s to the early 2000s) regularly buys online through multiple devices, and is set to dominate and control the majority of consumer spending power. Millennials already spend more online than the average U.S. online shopper, and account for almost one-fifth of the total U.S. online population.
News and Events | November 26, 2014
Matt Dion, the VP of Marketing for Elastic Path said, “You can create an experience that is highly personalized, and the customer appreciates it, but it’s very easy to go a little too far and be creepy and invasive. So I think the responsibility is on the brand to use the data in a responsible way.” Elastic Path is a company that offers the kind of software to obtain such data. The technology Elastic Path provides works with store loyalty apps as well as beacons that can be found inside the physical store. Beacons are utilized to reach the customers phone to grab data which is then sent of to the sales rep within the very same store. Dion notes that “trust is the new currency,”saying that it’s important to not use the data provided to make the customer’s experience uncomfortable in any way. “The onus is not on technology, it’s the people using the technology,” Dion said.
News and Events | November 24, 2014
Say you added an item to your online shopping bag, but then didn't purchase it. When you step into the actual store, the salesperson will know what items you were looking at online, how much you spent last time you shopped there and even what size you are. This kind of targeted marketing and data mining is being offered as an option for luxury retailers as the boundaries between shopping online and in stores become more blurred.
News and Events | November 19, 2014
Last month, the National Retail Federation forecast 2014 holiday sales to increase a healthy 4.1 percent, higher than last year’s actual 3.1 percent seasonal increase. Read more at http://national.deseretnews.com/article/2813/Whats-next-for-dead-malls.html#TbYR24SIsPXCWSV3.99
News and Events | November 18, 2014
Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today released a new version of its flagship product, Elastic Path for Adobe Marketing Cloud. The new ecommerce solution adds essential monetization capabilities to the Adobe digital marketing system, and provides companies with a single integrated platform to deliver desktop, mobile, and in-store experiences that fully engage customers and increase buyer conversion.
News and Events | November 17, 2014
Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today announced that it has signed a partnership agreement with iCiDIGITAL.
News and Events | October 31, 2014
Join Sal Visca, Chief Technology Officer, Elastic Path, as he reveals how the world's leading brands accelerate the customer journey by using Commerce Integration Platforms and hypermedia APIs to embed commerce software directly within the Adobe Marketing Cloud.
News and Events | October 28, 2014
Elastic Path Software announced a strategic partnership with Jagged Peak that will help brands save time and money by streamlining traditionally complex order and fulfillment processes. Jagged Peak’s Order Management System (OMS) software is now part of Elastic Path’s Extended Commerce Solution, making it easier to capture, manage and fulfill orders in today's omnichannel retail environments.
News and Events | October 16, 2014
Vancouver-based start-up, Elastic Path, helps tech giants like Google, personalize the e-commerce experience by putting a spin on the traditional model. The business is slated to double this year. Harry Chemko, Co-founder and CEO, Elastic Path Software joins BNN to explain the model.