Virtual Goods Mean Real Money This Holiday

The State of PC Gaming: The Shift from Packaged Goods to Digital Distribution

Amid growing economic uncertainty, many American shoppers will hold back on spending this coming holiday season. According to research firm Kantar Retail, e-retail sales will grow 13.5% compared with 16.5% last holiday season and overall retail sales will increase just 2.8%, half the 2010 rate.

To help lure the virtual gift buyer, this report offers insights into consumer attitudes and behaviors towards digital goods this holiday season, and provides a number of recommendations to help maximize visibility through online search and social networks, working towards developing a single view of the customer across all channels from mobile/web to retail, cross-merchandising digital and physical items, and expanding gifting and payment options.

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Virtual Goods Mean Real Money This Holiday

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