Elastic Path Cortex

Elastic Path Cortex is an exclusive, patent-pending software solution that empowers enterprises to quickly and cost-effectively bring advanced selling capabilities to any customer experience, on any device or platform, via the industry's only enterprise-grade Level 3 REST API.

DC API

As a dynamic touchpoint broker, Elastic Path Cortex automatically transforms complex ecommerce workflows into a simple, lightweight format that is easy to integrate with client applications, making it the best and most efficient way to deliver consistent and scalable commerce services across a wide range of customer devices and touchpoints.
 
For businesses that need to monetize digital goods and content in multiple web stores, mobile apps, social networks, games, or cloud services, Elastic Path Cortex delivers unbeatable convenience, manageability, and cost savings.
 

 

How It Works

 
Instead of directly exposing business logic and data to outside applications like a traditional API, Elastic Path Cortex uses patent-pending technology to provide a secure, dynamic brokerage layer that transforms content and transaction requests into a simple language that developers can easily embed into sites, apps, digital campaigns, and proprietary devices.
 
This dramatically reduces implementation time, enhances security, and improves performance. Most importantly, using a dynamic touchpoint broker instead of a traditional API encourages you to create more revenue-generating products and services by slashing the cost and effort of bringing advanced commerce into every customer experience.
 
  • Level 3 REST API: Patent-pending HATEOAS technology simplifies the design, implementation, and governance of integrations by providing developers with a scalable, repeatable way to supply and consume commerce services.

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  • Flexible commerce: Granular, loosely-coupled commerce resources such as items, prices, and customer profiles can be dynamically configured and arranged within Elastic Path Cortex. This provides support for a virtually unlimited range of business models and use cases.

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  • Perfect for every device: Integrations via Elastic Path Cortex are automatically scaled to match the capabilities, performance, and functional requirements of each individual touchpoint, improving overall efficiency and security.

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  • Intrinsic security: Unlike conventional APIs, Elastic Path Cortex provides intrinsic security by routing transactions through a central authorization service instead of directly exposing enterprise business logic to outside applications.

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  • High performance: Exclusive, patent-pending resource prefetching and bundling technology improves throughput and reduces API payload size to ensure responsive client applications and a great customer experience. Response times are as low as 200 milliseconds for even the most complex operations.

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  • Cost-effective: A horizontal scalability factor of 98% means incredible efficiency to help drive down hardware or compute time costs. For every dollar you put into scaling up your commerce, almost every penny goes right back into driving revenue.
 
Thanks to these and other features, the Elastic Path Cortex touchpoint broker empowers enterprises to create disruptive, revenue-generating products and services by substantially lowering the effort and cost of bringing advanced selling into every customer experience.
 
Learn more about this revolutionary approach to integration by reading our Elastic Path Cortex feature guide.
 

Download the Cortex Feature Guide