Adobe | Elastic Path Software
Adobe® Experience Manager helps you organize, create, and manage the delivery of creative assets and other content across digital marketing channels. Elastic Path has partnered with Adobe to provide seamless ecommerce functionality to the entire Adobe Marketing Cloud. Elastic Path for Adobe® Marketing Cloud is a modular ecommerce solution designed specifically to enhance the power of Adobe® Experience Manager. A global enterprise with offices located in 40+ cities across the 5 continents, Adobe® is one of the most recognizable software brands in the world and a leader in digital publishing and marketing. In 2013, Adobe® Marketing Cloud processed over 17 trillion transactions and more than 5,000 of the world’s top brands rely on Adobe digital marketing solutions, including 9 of the top 10 online retailers and commercial banks and 8 of the top 10 media companies and auto manufacturers. Adobe® positioned highest in Ability to Execute and Completeness of Vision in the 2013 Gartner Magic Quadrant for Web Content Management.
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Case Studies | August 12, 2014

Case Study: Empowering Virgin Media

Approximately 10 million customers enjoy Virgin Media’s broadband, digital TV, telephone and mobile services. Virgin Media is the UK’s leading entertainment and communications company. As part of a larger strategic rollout, we were asked to plan, build and support the development of the digital content platform for shop.virginmedia.com.
Case Studies | December 5, 2014

Case Study: Making wine approachable through commerce + content

In selecting an ecommerce platform to power the new venture, Wine.com.br had several challenges to address. “It was clear who we were going to go with early on,” said Jorge Tung, Chief Technology Officer, Wine.com.br. “Elastic Path is very open, very flexible and it aligned with our mindset." A key part of Wine.com.br’s success has been its first-mover advantage. By launching Elastic Path Commerce in just 2 months, it was one of the early entrants to the online wine market, carving out a leadership position in Latin America.
Virgin Media case study
Wine.com.br
News and Events | April 10, 2015

New Site Helps McGraw-Hill Connect with Students and Educators

A more consistent brand experience, improved analytics and better content management are just a few of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
News and Events | January 25, 2016

Wine.com IR Article

A Brazilian wine e-retailer toasts a 90% growth rate in web sales

The vast majority of e-commerce sales still comes from wine, but Wine.com.br is rapidly moving into other specialty beverage markets, including beer and coffee.

Wine.com.br likes to be first—or almost first—in certain segments of Brazilian e-commerce. Wine.com.br, No. 46 in the Internet Retailer 2014 Latin America 500 , has been selling wine online in Brazil since 2008. Its web sales grew 89.1% to an Internet Retailer estimated $111.03 million in 2014 from $58.7 million in 2013.

Wine.com.br, which claims to have nearly 90,000 wine club members and to have sold nearly four million bottles of wine in its seven-year history, believes the key to growth is getting in early on in a promising niche, says chief marketing officer Ricardo Flores. “We like to be first,” he says.

Now with its web-based wine business established, Wine.com.br wants to expand and be first—or at least in the first group—in specialty beer and coffee. In 2014 Wine.com expanded into selling gourmet coffee online. In summer 2014 Wine.com.br announced it was investing about $23 million to build its own coffee business, which includes grinding and roasting its own beans. The company began construction on a standalone plant last year and expects to begin full production sometime in 2015. The coffee plant could eventually have a work force of more than 200 employees, Flores says.

In March, Wine.com.br also spent an undisclosed sum to acquire Monodor Patents SA, a company specializing in patents, research and development of coffee-capsule systems, and Mocoffee, a global manufacturer of coffee-capsule products and coffee as well as other hot-beverage products for consumers and businesses. Wine.com.br acquired Monodor and Mocoffee because they give access to products that include coffee machines and beverage capsules that encompass a variety of flavors and blends of coffee, tea and other beverages.

The deal to acquire Monodor and Mocoffee and also gives Wine.com.br a base to acquire more specialty beverage customers in Brazil and in 17 other countries in Europe and elsewhere. “There is a window of opportunity in coffee,” Flores says. Coffee production and consumption already are big business in Brazil. The county has been growing coffee beans since the 19th century, and in recent years Brazilian exports of coffee have topped more than $7 billion annually, according to the Brazilian Coffee Industry Association. Coffee drinking also is an essential part of daily life for many Brazilians. Each month Brazilians consume nearly 20 million bags of coffee. That’s more than twice the amount of about 8.2 million in 1990, the association says.

There’s plenty of coffee already for sale in Brazil, but Wine.com.br says demand for specialty gourmet coffee and related beverages is growing. Wine.com.br also says it can leverage its current e-commerce model, customer reward program and deep editorial content to appeal to specialty coffee drinkers in its home market and around the world.

The e-retailer also has developed expertise in fulfillment, a big challenge in Brazil, where the national highway system is notorious for its poor condition and package delivery can be unreliable. But Wine.com.br.com has made big investments in fulfillment and delivery. About 99% of all Wine.br.com deliveries arrive on time because 85% of all packages are shipped by air and then delivered by a cadre of licensed local delivery companies. In certain big cities like Sao Paulo and Rio de Janeiro and elsewhere, it also has a fleet of delivery vehicles and company drivers to make deliveries.

Wine.com.br’s wine customers are educated buyers who like the speed and ease of shopping online but also like to be informed on the products they purchase, Flores says. These customers also expect on-time delivery and great customer service, he says. Wine.com.br anticipates attracting the same kind of coffee and beer buyers, and Flores says he sees an opportunity to get into those categories early and win loyal customers.

Another area for expansion is specialty beers. Only a small part of Wine.com.br’s total e-commerce sales are from coffee and beer, but in addition to branching into coffee, Wine.com.br is developing an e-commerce program for microbrewed beers. In October Wine.com.br launched WBeer.com.br, an e-commerce site featuring 300 specialty beers. As with its wine site, the beer site also offers single-product sales and a subscription-based beer club and deep content to educate specialty beer drinkers on the individual brews. The company’s distribution and fulfillment hub in Espírito Santo, a city in the southeastern part of Brazil, ships all orders for beer and wine.

Wine.com.br expects plenty of growth ahead for niche web retailers in Brazil, Flores says. But the company also needs to be quick to seize new market opportunities. “There are specialty beverage markets that are wide open,” he says.

Press Releases | October 21, 2009

Elastic Path's Innovation Wins Virgin Media's Ecommerce Business

Elastic Path's Innovation Wins Virgin Media's Ecommerce Business

Integrated websites will help reduce time to market and lower customer acquisition costs

Vancouver, BC, Canada, October 21, 2009 -- Elastic Path Software, a leading enterprise ecommerce platform provider, announced today that its platform will be used to integrate Virgin Media's online sales channels. Virgin Media, the leading UK entertainment and communications company, offers a range of services across broadband, TV, phone and mobile and will have the control and flexibility to provide customers with a fully integrated online experience.

The Elastic Path platform allows Virgin Media to maintain control over ecommerce initiatives and deliver innovative ecommerce solutions with a faster time to market. It offers the rich out-of-the-box features of a packaged solution, such as dynamic bundling and multiple price lists, as well as the full development environment to build in house.

"It was important for us to work with a partner that fully understands enterprise ecommerce as well as the challenges of telcos. We are pleased with Elastic Path's responsiveness and engagement with our team," said Jonathan Green, e-commerce director at Virgin Media. "The Elastic Path platform will help us integrate our services across multiple stores for a seamless customer experience."

"We are very pleased to be selected by Virgin Media to deliver their ecommerce needs. Not only are they highly customer centric, but they represent a world-class brand. We look forward to delivering the best-in-class platform for their long-term ecommerce strategies," said Mark Williams, co-founder and executive vice president at Elastic Path Software. "We are excited to continue our expansion to the telco market and help telcos achieve a faster time to market and lowered customer acquisition costs."

Elastic Path has worked with many of the major retailers and telcos worldwide. Through this experience, Elastic Path has built a solid understanding of telcos' unique requirements and ecommerce best practices.

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit http://www.elasticpath.com.
Press Releases | November 18, 2014

Elastic Path Unveils Industry’s Most Flexible Ecommerce Software for Adobe Marketing Cloud

Elastic Path Unveils Industry’s Most Flexible Ecommerce Software for Adobe Marketing Cloud

Breakthrough solution eliminates the barrier between ecommerce and digital marketing platforms

SAN DIEGO (Adobe Evolve Summit) – Nov. 18, 2014 – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today released a new version of its flagship product, Elastic Path for Adobe Marketing Cloud. The new ecommerce solution adds essential monetization capabilities to the Adobe digital marketing system, and provides companies with a single integrated platform to deliver desktop, mobile, and in-store experiences that fully engage customers and increase buyer conversion.

Deploying a Modern Ecommerce Solution
According to Forrester Research, retail sales in North America alone are expected to top US$3.6 trillion by 2017, with half of that (US$1.8 trillion) either purchased in or influenced by a web, mobile, or other digital experience.

“Deploying a modern ecommerce solution has never been more important, as the numbers clearly illustrate the tremendous opportunity for customer-obsessed retailers,” said Peter Lukomskyj, Vice President Products for Elastic Path. “Unfortunately, so many companies are using obsolete technology or don’t have the tools necessary to satisfy the demanding consumer of today, let alone future shopping possibilities such as wearables or personalized in-store signage. Our platform is built to do this – it allows marketers to take merchandising, personalization, and order capture from the web store into every customer interaction with their brand.”

Best of breed flexibility versus “Big Iron”
Elastic Path provides an integration-friendly, API-centric alternative to single-vendor platforms that makes it easy for developers and digital agencies to integrate with other critical business systems. Built with a focus on interoperability, Elastic Path offers the most open, secure, and extensible way for businesses to future-proof their digital platforms and respond easily to market changes, consumer preferences, and new technologies.

In a recent trend report on commerce technology investment, Forrester Research recommended that commerce suites provide “four foundational pillars” to meet the needs of consumers. These distinct areas are commerce management, experience management, product information management (PIM), and order management (OMS). Elastic Path for Adobe Marketing Cloud offers industry-leading commerce and experience management capabilities, and recently the company introduced two new Extended Commerce solutions that provide key product information and order management functionality:

  • OMS by Jagged Peak® simplifies order management and fulfillment for the most complex retail environments. The cloud order management system aggregates and streamlines the lifecycle of any order, from any source. It enables new fulfillment models that meet consumer demands to buy, pick up, and return anywhere.
  • PIM by Agility Multichannel® puts brands’ most valuable data at the heart of an omnichannel commerce strategy, allowing them to deliver up-to-date product information everywhere it needs to go, instantly. In conjunction with Elastic Path for Adobe Marketing Cloud, PIM by Agility allows merchandisers to take their offers to the widest possible audience, in a personalized and contextual way.

“In today’s competitive environment for digital marketers, customers tell us that they want focused, best-of-breed software designed to interoperate in a multi-vendor IT environment, not the illusion of a locked-in, single stack platform,” said Matt Dion, Vice President of Marketing at Elastic Path. “Elastic Path has innovation, integration, and interoperability at its core, so together with our partners we can easily go toe-to-toe with any standalone legacy suite. Our solution is comprised of best-of-breed products that together gives companies everything they need to serve today’s empowered consumers.”

Enhanced Commerce for Adobe Marketing Cloud
Elastic Path for Adobe Marketing Cloud is optimized for use with the latest version of Adobe Experience Manager, and adds numerous ecommerce features to Adobe Marketing Cloud, including:

  • Customer promotions with segmentation and configurable business rules;
  • Campaigns and teasers for promotions;
  • Checkout optimization with support for address books and shipping options
  • Adobe® Target integration for search-driven merchandising;
  • Flexible cart and checkout capabilities; and
  • Tokenized billing and payments for enhanced security.

Elastic Path for Adobe Marketing Cloud was built from the ground up to use Adobe Experience Manager as its frontend. This allows marketers to use Adobe Target, Adobe Campaign, Adobe Analytics, and other Adobe solutions to create, manage, and optimize customer experiences with completely integrated ecommerce functionality – such as testing and personalizing individual prices, or seamlessly adding a purchase flow to content marketing sites.

For more information about Elastic Path for Adobe Marketing Cloud, visit http://www.elasticpath.com/adobe-ecommerce.

About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue using its ecommerce technologies. The company’s software also seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager, the leading content management platform – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Elastic Path has more than 200 customers, including McGraw-Hill Education, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability. The company has 150 employees in Vancouver, Canada and the UK. For more information, visit www.elasticpath.com/company/about-us

Press Releases | July 6, 2015

Latest Release of Elastic Path eCommerce Platform for Enterprises Makes Deploying Digital Commerce Solutions on the Cloud Easier and More Affordable

Latest Release of Elastic Path eCommerce Platform for Enterprises Makes Deploying Digital Commerce Solutions on the Cloud Easier and More Affordable

Software delivers 95% reduction in operating costs and significant performance throughput; First patent granted for company’s underlying “hypermedia” API technology

Vancouver, B.C. – July 7, 2015 – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today released the latest version of its Commerce Platform to make it easier and more affordable for companies to deploy experience-driven commerce and support the entire customer lifecycle. The foundation of the platform is the company’s hypermedia API (application programming interface) technology, Cortex, which was recently granted the first of several filed patents.

Many Commerce Platforms Can’t Keep Up With Customer Expectations

“Consumers want brands to remember the choices they made, the promotions they submitted online, and soon, purchases through social networks like Pinterest so they can continue shopping whenever and wherever they may be,” said Peter Lukomskyj, Vice President Products of Elastic Path. “Sounds simple, but this stretches the capabilities of most commerce platforms out there and their development teams who need to support hundreds of sites and applications supporting customer transactions. Even changing a simple checkout functionality can take months and cause a lot of trouble.”

Not All APIs are Created Equal

What sets the Elastic Path Commerce platform apart from other solutions is its hypermedia REST API. An API is a way for developers to communicate with certain applications, much like a middleman. An API accepts requests and, if that request is allowed, returns the data.

An analogy to how most “common” APIs work is comparable to a hardcopy magazine. Users have to thumb through the ads, pictures and other content before they can find the table of contents or get to the articles that are of most interest. The content is not searchable nor is it interconnected throughout the magazine.

The Elastic Path hypermedia REST API is like a digital magazine that is searchable and browsable. With a click, users can bypass ads and irrelevant content to go where they want to go in the magazine. Keywords, articles and images are connected to other relevant content that may be useful to the reader. For a developer team this means a shared, common way they can communicate with the API, as well as intuitively and intelligently guiding them with everything they can request, exactly how to ask for it and how to receive it.

Key Features and Benefits

The latest Elastic Path release focuses on delivering outstanding new commerce features in three areas:
  • A 1200% performance improvement to overall throughput
  • Up to 95% reduction in operations cost when deployed on Amazon Web Services (AWS)
  • Full support for the new Adobe Experience Manager (AEM) 6.1, bringing to market the first and most comprehensive AEM 6.1 compatible commerce + content platform in the world

The Elastic Path Commerce platform provides four core technical benefits that reduce the time and effort needed to create integrated omnichannel experiences:
  • Intelligent – Presents the right information with the corresponding behavior, at the right time
  • Secure – Provides a single, hardened point of entry. Eliminates the need to expose the details of underlying systems to outside developers and digital agencies
  • Fast – Can quickly add new touchpoints or platforms without making changes to the API or having to create multiple versions
  • Scalable and Future Proof – Maintain older touchpoints for decades while adding new platforms as they become relevant to company commerce activities

“Elastic Path is the only enterprise commerce provider with a hypermedia REST API, developed from the ground up over the past three years after we searched the marketplace unsuccessfully for an ideal framework and engine,” added Lukomskyj. “Our Cortex technology is built to help companies take advantage of the expanding ecosystem of commerce without being buried in multiple API versions that make maintenance and future-proofing for a new customer touchpoint, a nightmare.”

To learn more about Elastic Path Commerce, visit http://www.elasticpath.com/ecommerce-platform.
Press Releases | September 23, 2014

McGraw-Hill Education Selects Elastic Path, SapientNitro and Adobe for Global E-commerce Platform

McGraw-Hill Education Selects Elastic Path, SapientNitro and Adobe for Global E-commerce Platform

Flexible combination of commerce + content to fuel next-generation experience platform for world’s premier education publisher

Vancouver, B.C. (Sept. 23, 2014) – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, today announced that it has been selected as the preferred ecommerce platform by McGraw-Hill Education, the world’s leading developer of personalized educational solutions.

Under terms of the agreement, McGraw-Hill Education will use Elastic Path commerce technology to create a world class, singular e-commerce destination for finding and accessing learning solutions that delivers a personalized customer experience and strengthens McGraw-Hill Education’s position as a global digital learning company. SapientNitro, named Adobe Global Digital Marketing Partner of the Year in 2013 and new Elastic Path partner, will implement a solution that provides users a seamless web experience that integrates ecommerce and content. McGraw-Hill Education selected Elastic Path, SapientNitro and Adobe Experience Manager, Adobe’s market-leading web experience management solution, based on the strength and flexibility of the integrated offering.

"With more than 11million people using their digital products and services, McGraw-Hill Education is truly a world leader in its field,” said Matt Dion, Vice President Marketing, Elastic Path. “We’re very pleased to have been selected as the commerce technology of choice for such a well-respected global brand. Together with our partners Adobe and SapientNitro, Elastic Path is redefining what a commerce platform can be."

With thousands of titles used by millions of students around the world in 60 languages, McGraw-Hill Education is a powerhouse in education publishing.

"Our products are very rich in content, so we had a strong need to select a commerce platform that focused on the experience,” said Stacy Hansbury, Vice President of Digital Channels and Customer Experience McGraw-Hill Education. “With Elastic Path, Adobe and SapientNitro, we opted for flexibility and tight integration over a more traditional retail-focused solution. Now, not only can we offer our students the best in research-based content and digital technology, we can deliver it in a way that’s intuitive and efficient.”

“We are pleased to partner with Elastic Path and Adobe to help McGraw-Hill Education create a more robust digital experience for instructors and students to access content and make purchases,” said David Bernstein, vice president, consumer engagement platforms practice, SapientNitro. “We aim to help McGraw-Hill better meet the demands of today’s always-on consumer through omnichannel touchpoints, when they want it, where they want it.”

“The next generation of students are growing up in a digital world,” said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target business, Adobe. “Together with Elastic Path’s e-commerce engine and McGraw-Hill Education’s vast digital products and services, we are delivering on the promise of experience-driven commerce in education, a powerful mix of content and transactions through any channel, at any moment, and on any device.”

Elastic Path Edition for Adobe Experience Manager brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Experience Manager authoring environment, complementing its existing capabilities.

Unlike other ecommerce platforms, Elastic Path Edition for Adobe Experience Manager doesn’t just connect to Experience Manager, but has been built from the ground up to seamlessly integrate with Adobe Marketing Cloud. Elastic Path commerce functionality, such as pricing, promotions, ordering, and other ecommerce capabilities, is automatically made available to Adobe Marketing Cloud solutions. This allows marketers to use Adobe Target, Adobe Campaign, Adobe Analytics, and Adobe Social to optimize promotions based on ecommerce functionality, such as personalizing a price promotion through A/B testing or targeting an e-mail campaign to specific personas using nested product bundles.

For more information about Elastic Path Edition for Adobe Experience Manager, visit http://www.elasticpath.com/adobe-ecommerce. Adobe and Elastic Path will also be co-presenting about experience-driven commerce at Shop.org Summit from Sept. 29 – Oct. 1 in Seattle.

About SapientNitro
SapientNitro, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue using its ecommerce technologies. The company’s software also seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager, the leading content management platform – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Elastic Path has more than 200 customers, including McGraw-Hill Education, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability. The company has 150 employees in Vancouver, Canada and the UK. For more information, visit www.elasticpath.com/company/about-us

Press Releases | March 11, 2014

Elastic Path Teams With Adobe to Release Elastic Path Edition for Adobe Experience Manager

Elastic Path Teams With Adobe to Release Elastic Path Edition for Adobe Experience Manager

Collaboration brings world-class ecommerce directly into Adobe Experience Manager

Vancouver, B.C. (March 11, 2014) — Following a number of joint wins, Elastic Path Software Inc., the digital commerce company, today announced that it has signed an agreement with Adobe that will see the two companies collaborate closely on several key areas, including ecommerce platform technology, seamless product integration, sales initiatives, and marketing activities.

In addition, Elastic Path is announcing the immediate availability of Elastic Path Edition for Adobe® Experience Manager, the first modular, real-time ecommerce solution designed specifically to enhance the power of Experience Manager. Elastic Path Edition for Adobe Experience Manager brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Experience Manager authoring environment, complementing its existing capabilities.

"Elastic Path Edition for Adobe Experience Manager is a significant milestone," said Harry Chemko, CEO of Elastic Path. "Now, marketers can not only create awesome digital experiences, but they can also monetize them with the power of a full ecommerce engine. It's the perfect example of commerce + content and a game changer for the industry."

This new version of Elastic Path's flagship solution is the result of several joint customer projects where Adobe and Elastic Path collaborated to create a seamless digital experience with commerce capability.

"With Elastic Path and Adobe teaming up, we're now able to leverage capabilities for content and commerce under one unifying platform," said Abid Khan, Director, Solution Design, Technology & Transformation, Virgin Media, who is currently implementing an ecommerce platform using Elastic Path and Adobe Experience Manager. "In this new digital economy, brands that can leverage digital experiences to generate revenue and win over new customers are going to be the most successful."

Elastic Path will be demonstrating the new solution for the first time at Adobe Summit, the Digital Marketing Conference, March 24-28 in Salt Lake City, where Elastic Path is a Gold sponsor and presenting speaker.

"Our work with Elastic Path will provide great benefits to our combined customers," said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target business, Adobe. "We've built an open platform with Adobe Experience Manager and its eCommerce Integration Framework. Now, by integrating Experience Manager with Elastic Path ecommerce technology, we take our experience-driven commerce initiative and integration framework further. This will allow the marketer and merchandiser to more easily showcase product, personalize offers and optimize the shopper's journey across any digital touch point."

Commerce Built for Adobe Marketing Cloud

Unlike other ecommerce solutions, Elastic Path Edition for Adobe Experience Manager doesn't just connect to Experience Manager, but has been built from the ground up to support Adobe Marketing Cloud.

Elastic Path functionality, such as pricing, promotions, ordering, and other ecommerce capabilities, is automatically made available to Adobe Marketing Cloud solutions. This allows marketers to use Adobe Target, Adobe Campaign, Adobe Analytics, and Adobe Social to optimize promotions based on ecommerce functionality, such as personalizing a price promotion through A/B testing or targeting an e-mail campaign to specific personas using nested product bundles.

To bring the new solution to market, MRM//McCann, a leading digital marketing agency and part of McCann Worldgroup, has signed to a multi-year partnership with Elastic Path to build experience-driven commerce solutions based on the Adobe and Elastic Path offering.

"MRM//McCann is ideally positioned to forge strong connections between brands and consumers that generate value for our clients," said MRM//McCann's President, Hank Summy. "This partnership enables MRM//McCann to insert our customer's brand promise into the most intimate moment of loyalty, the purchase. We are excited by the potential the Elastic Path and Adobe collaboration affords our teams from a strategic and creativity perspective."

For more information about Elastic Path Edition for Adobe Experience Manager, visit http://www.elasticpath.com/adobe-ecommerce

About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly adds omnichannel ecommerce, subscriptions, and legacy systems connectivity to digital engagement platforms from Adobe, OpenText®, and others, enabling companies to deliver outstanding customer experiences that maximize engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world's best brands — including Google, Pearson, Symantec, Time Inc., Virgin Media, and Western Union.

Press Releases | October 8, 2014

Elastic Path to Reveal ‘Retail Store of the Future’ at Luxury Interactive

Elastic Path to Reveal ‘Retail Store of the Future’ at Luxury Interactive

Mobile, wearable and contextual technologies converge to create a highly personalized experience for the most demanding shopper

New York City (October 8, 2014) – Elastic Path Software Inc., an ecommerce company helping the world’s biggest brands generate more revenue, will showcase a prototype store of the future where digital technologies are infused into every aspect of a physical retail experience. The concept store will be unveiled at Luxury Interactive, the premier luxury branding & digital marketing summit, Oct. 13 - 15 in New York City.

Anchored by Elastic Path commerce technologies, the “Retail Store of the Future” was built together with technology partner Adobe. The demo will show how marketers can use personalized pricing, iBeacon-driven messaging, and smartphone and wearable technology apps to engage customers and then guide them through a personalized shopping experience. The same technologies can help in-store sales staff to cross-sell and upsell in one seamless shopping transaction.

Mobile Drives Digital and Physical Shopping to Converge
Mobile is the primary driver of web sales growth for many online retailers. Last year, the fastest-growing 50 m-commerce players expanded their total e-retailing sales by 31%, nearly double the North American e-retailing growth rate of 17%, according to Internet Retailer.

With total retail sales in the US reaching $3.6 trillion by 2017 and purchases influenced by the web or a digital experience accounting for US$1.8-trillion, according to Forrester, many retailers are putting mobile at the forefront of their web strategy.

“Millennials and today’s more demanding shoppers expect brands to deliver a highly personalized, unified shopping experience regardless of whether the customer initiates the process on his laptop, from a review on his tablet, or after clicking an ad on his smartphone,” said Matt Dion, Vice President Marketing, Elastic Path Software. “This mobile-driven shift in behavior has caught many brands off guard.”

New Technologies Critical to CMOs and Digital Marketers
According to Gartner, a CMO will be spending more on technology than the CIO by 2017. CMOs now spend more time developing the brand, not just managing it, yet many are trying to solve modern marketing challenges with nearly obsolete tools. The Retail Store of the Future will show marketers how their current and future challenges can be solved today, with commercially available technologies.

“Brands need to future-proof their commerce and marketing infrastructure to quickly integrate with the latest technologies when they come into play - whether it’s a smartwatch or new payment system yet to be released,” said Dion. “Our commerce solution is the glue enabling brands to add and manage hundreds of customer channels, while giving marketing a single view of the customer.”

Commerce + Content Session at Luxury Interactive
At Luxury Interactive, Elastic Path and Adobe will present a joint session at 9:15 am on Oct. 14, 2014 titled “The Luxury Retail Experience: How Commerce and Content Can Bring Back the White Glove.”

Where: Time-Life Building, 1271 Avenue of the Americas, New York City
When: October 13 – 15, 2014

To view the Retail Store of the Future, request images/video or for press passes to Luxury Interactive, please contact elena@crossborderpr.com 604-728-5885.

About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue using its ecommerce technologies. The company’s software also seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager, the leading content management platform – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Elastic Path has more than 200 customers, including McGraw-Hill Education, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability. The company has 150 employees in Vancouver, Canada and the UK. For more information, visit www.elasticpath.com/company/about-us

Mc Graw Hill connects with students ecommerce news
Wine Internet Retailer
Adobe Marketing cloud
elastic path ecommerce platform release
Teenagers on the grass looking at their computers
Adobe experience manager
Store of the future image
Videos | September 23, 2014

The Perfect Union Liberty Global EMEA

Adobe Summit EMEA 2014 Recap: Find out what technologies and commerce strategies Liberty Global is putting in place to enable experience-driven commerce for their customers, the challenges that they face in breaking the silos, key things they have learned during this transformational process.
Videos | March 18, 2015

Adobe Summit - Reinventing Customer Engagement with Experience-Driven Commerce

Reinventing customer engagement with Experience-driven Commerce: How McGraw-Hill Education Took on Digital Learning and Won

Errol Denger - Director Commerce Strategy, Adobe
Peter Lukomskyj - VP, Products, Elastic Path Software
Stacy Hansbury - Vice President Digital Channels, McGraw-Hill Education


Can’t see video? View the replay on Youtube.


Succeeding in today’s hyper competitive market and responding to creative destruction requires continuous innovation, especially in industries such as publishing and education.

For more than a century, McGraw-Hill Education had a sterling reputation in the education industry. Despite introducing digital technology across the company, most people still thought of them as a textbook company. Their solution was to embark on an ambitious multi-year project to reshape the perception of the company as a digital-first company. To accomplish this, McGraw-Hill Education is building a world-class, singular e-commerce and digital publishing destination for learning solutions that deliver a personalized customer experience.

In this session, we will share the best practices and key considerations to address as you evolve your business model to better serve your customers. McGraw-Hill Education will then discuss why they selected Elastic Path and Adobe, and how they are using the solution to create compelling customer experiences through effective management of content, commerce, media, mobile and analytics.


Videos | December 21, 2015

Elastic Path Commerce for Adobe Marketing Cloud - Video

Elastic Path Commerce for Adobe Marketing Cloud brings robust merchandising, monetization, and customer management directly to Adobe Experience Manager, Adobe Target, Adobe Analytics, and Adobe Campaign – giving marketers one powerful digital experience (DX) platform to create amazing, transactional customer experiences.

Can’t see video? View the replay on Youtube.

Videos | November 4, 2014

Live from Shop.org: Our Big Ideas Session Replay

Today’s ecommerce storefronts haven’t changed much since the late 90’s. While new features like personalization enhanced the online experience, the traditional catalog-driven ecommerce storefront wasn’t built for our omni-channel world.

In this new digital age, retailers must evolve or die. Explore how experience-driven commerce can grow online revenues across all touchpoints.

  • Should retail mobile apps mirror online storefronts?
  • How are brands story-selling across channels?
  • How in-store technologies like iBeacons and geofencing impact online merchandising and personalization

Can’t see video? View the replay on Youtube.

Videos | May 13, 2015

Elastic Path Omni-Channel Demo with Shawn Labrecque

Elastic Path's latest demo shows how retailers can leverage experience-driven commerce to provide superior customer service, break down silos that frustrate customers, decrease cart abandonment, and increase revenue.


Can’t see video? View the replay on Youtube.

Videos | June 30, 2015

Every Touchpoint. Every Moment. Every Customer.

Can’t see video? View the replay on Youtube.

Get Elastic Blog | August 12, 2013

5 Google Glass Apps Worth Watching

Google Glass is believed to officially hit the market sometime this year, and today, only tech insiders and BFFs of a Glass Explorer and $1500 to burn even have a shot of owning a pair of Google Glass.

But developers are already getting Glassware happy and hacking the device’s Mirror API to create experiences for the high-tech headgear.

 

The Fancy

The most ecommerce-y app comes from The Fancy. The app allows Glassers to snap a photo and share it with The Fancy (add The Fancy as a contact), and The Fancy returns suggested items that can be scrolled through and purchased.

Here’s a video demo:

Retail applications for Glass will likely work in a similar way – use image or voice to pull product information, recommendations or account details, hands-free.

ELLE Magazine

The first magazine to launch Glassware, ELLE carefully curates content for Glass, from read-out-loud story excerpts to bundled photo and video, “street chic” fashion inspiration, horoscopes and browseable look books. Readers can share articles and photos with friends and create reading and shopping lists that can be synced with mobile and desktop devices.

Parent company Hearst plans to roll out Glassware for its newspaper, TV, healthcare, automotive and financial properties in the future.

Nest Thermostat

The Nest thermostat app enables owners to control the connected device on-the-go, hands-free using voice commands. This feature enhances the product, and hints at the direction the “Internet of things” is headed.

Revolv is another “connected home” app, a formidable disruptor to The Clapper.

Evernote

Software publishers have an advantage, their products are apps themselves. Pieces of the product can be extended to Glass to enhance value to the user and increase customer retention — think push alerts in an analytics or accounting applications, or easy access to frequently accessed reports and files. Evernote’s Glass experience allows you to pull up lists, so you could, for example, read your grocery shopping list hands-free, or take your to-do list on your errand run.

Coupons.com

Affiliate site Coupons.com created a cooking companion for Glass called KitchMe. While mobile apps already offer recipe search, ingredient lists and step-by-step directions, the ability to search by voice command and shop or cook hands-free is a strong value prop.

Future versions will support sharing photos socially.

Like branded utility apps for smartphones and tablets, Glass apps like KitchMe can translate to positive vibes for a business and customer/user loyalty, even if the app itself is not monetized.

Why are these worth watching? Glass is a new and unproven device. First-moving brands and developers are taking the initial risks, let’s wait and see if there’s payoff.

Videos | April 7, 2014

Future-proofing Commerce with Elastic Path Edition for Adobe Experience Manager

Videos | March 18, 2015

Elastic Path Omni-Channel Demo: Seamless Commerce Experience For Today's Retailers

Elastic Path Omni-Channel Demo: Seamless Commerce Experience For Today's Retailers

Elastic Path's latest demo shows how retailers can leverage experience-driven commerce to provide superior customer service, break down silos that frustrate customers, decrease cart abandonment, and increase revenue.


Can’t see video? View the replay on Youtube.

Liberty global ecommerce video
Still from Summit video
Elastic Path Commerce for Adobe Marketing Cloud
Still from Elastic Path Big ideas session video
Still from omni-channel commerce demo video
Still from Every Touchpoint video
Still from Drewz video
Still from Elastic Path Omni-Channel demo video
Get Elastic Blog | March 18, 2014

How Western Union Personalizes Across Devices

We’re excited to be at Adobe Summit next week, our session with Western Union is happening at 11:30 AM on Wednesday, March 26. (See the entire lineup of ecommerce-focused sessions at Adobe Summit here).

Session Details: The perfect union: Adding commerce to Adobe Marketing Cloud

Combining commerce with brand marketing is a powerful new strategy that maximizes customer engagement, conversion, and revenue. But this road is often fraught with technical and organizational hurdles. How will your business overcome them?

Western Union is doing just that, by building a unified technology platform that will enable its marketers to deliver the perfect mix of personalized content and transactions to every piece of glass. See how they accelerated their journey by using commerce software designed exclusively for Adobe Marketing Cloud to create and manage complete, compelling digital experiences.

This session is a must for both digital marketers and executives responsible for ecommerce.

Learn how to:

  • Overcome challenges that block the delivery of experience-driven commerce
  • Bring transactional capabilities directly into Adobe Marketing Cloud
  • Build an interoperable technology platform to maximize digital revenue

Hope to see you there!

Get Elastic readers – at Summit next week? Drop me a line at linda DOT bustos AT elasticpath.com

White-papers | April 7, 2015

Elastic Path Commerce Feature Guide

Elastic Path® Commerce is a software suite that empowers businesses to bring advanced selling capabilities like merchandising, pricing, promotions, and order management to customers across every digital experience, from lightweight mobile apps to the most demanding Internet Retailer® Top 500 websites. With features proven to boost engagement, conversion, and order value – plus a flexible architecture built on the world’s leading open source technologies – Elastic Path Commerce is the best technology solution for building omnichannel commerce experiences, innovating faster, and transacting with customers in new and disruptive ways.
White-papers | March 10, 2014

Elastic Path Commerce for Adobe Marketing Cloud

Elastic Path Commerce for Adobe Marketing Cloud is a revolutionary ecommerce product designed specifically to take your Adobe Marketing Cloud solutions to the next level. With only three installation steps, it adds robust, enterprise-grade merchandising, monetization, and customer management features directly to Adobe Experience Manager, Adobe Target, Adobe Analytics, and other Adobe Marketing Cloud solutions — giving you the perfect platform to create amazing, transactional customer experiences.
Elastic Path Commerce guide
Elastic Path Commerce for Adobe Marketing Cloud