Ecommerce Events and Webinars
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Creating relevant shopping experiences through targeted sellingDo you show the same offer to all your shoppers? If so, you're falling behind your competition and failing to recognize that not all customers are created alike. Today's top online retailers understand that they can micro market to specific segments of their customer base with targeted content. These retailers are maximizing their marketing and merchandising efforts, delivering a more relevant experience to the customer, and improving their bottom line.
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Webinar Archive
Requirements Diligence: The Cornerstone to Ecommerce Project Success
Whether you are building your requirements for an in-house developed project or just trying to deciding what to do, requirements are the cornerstone of success and need to go beyond a wish list of needed features and capabilities. This one-hour webinar will cover key strategies and tactics to help you build the most effective, bullet-proof requirements to ensure project success.
Featuring Bernardine Wu, CEO of consultancy, FitForCommerce
Multichannel 2.0: Are you ready for the next generation of commerce channels?
While the retail store, call center, print catalog and website (Multichannel 1.0) still play key parts in multichannel retail, a new generation of shopping channels is emerging. Advancements in mobile, interactive digital TV and in-store digital signage (Multichannel 2.0) will change the face of shopping as we know it. This one-hour webinar will cover the possibilities and challenges for both IT and marketing professionals.
Featuring Linda Bustos, ecommerce analyst, Elastic Path Software & Peter Sheldon, product manager, Elastic Path Software
Deliver successful enterprise ecommerce projects
A successful ecommerce project is a beautiful thing. It can raise revenue, reduce cost, and strengthen a brand. Unfortunately, the visibility of ecommerce and the breadth of stakeholders can amplify the usual project risks-availability of IT skills, understanding of business needs, scope control, accurate estimating, and so on. We sifted through the results (and in some cases, debris) of ecommerce projects over the last 10 years to bring you this "on the ground" view of what to do to turn the odds in your favor.
Featuring Gord Janzen, Chief Operating Officer, Elastic Path Software and Atul Jain, Associate General Manager, HCL Technologies
The New Ecommerce Dilemma: Buy, Build, or Leverage?
Buy vs. build is the perennial question facing IT leaders seeking to enable their organization's ecommerce ambitions. Learn what critical questions IT leaders need to consider before they select the right ecommerce strategy for their enterprise.
Featuring Michael Vax, Chief Technology Officer, Elastic Path Software
The ecommerce platform of the future
Ecommerce platforms have evolved tremendously in the last 13 years to meet the changing needs of the consumer, online and multi-channel merchants, marketers, and operations professionals. But what are the key market forces and trends that will shape the changes yet to come? What can we expect from the leading ecommerce platform solutions to meet these needs? How should this factor into the decisions that ecommerce executives and CIOs are making today? Learn some ways in which ecommerce platforms will likely evolve in the future and what that means for enterprises.
Featuring Brian K. Walker, senior analyst for ecommerce technology, Forrester Research
Selecting the Right Ecommerce Software in Six Weeks or Less
Research indicates that ecommerce is growing, in spite of the economy. The online channel will be more important than ever in 2009, fueling upgrades of ecommerce platforms. With leaner budgets, meeting needs and mitigating risks require more scrutiny, even as the launch deadline looms. Four essential factors will mean the difference between reward and regret. In this one hour webinar, Bill Mirabito of B2C Partners shares his process for identifying the right ecommerce platform and achieving consensus in six weeks or less.
Featuring Bill Mirabito, Founder and Principal Analyst, B2C Partners
Dangerous Marketing: How to Break Bad Habits and Survive a Recession
Think you can promote, e-mail or SEO your way out of this recession? Until you stop thinking and functioning tactically you'll keep failing to earn a proper seat at the management table - if not fail completely. Survival today requires divorcing yourself of the comfortable myths of "branding," easy answers and digital hocus-pocus that pass for most marketing strategies. Learn how to break bad habits and focus on creating measurable actions that deliver sales, repeat business and true customer loyalty.
Featuring Jonathan Baskin, entrepreneur, author & consultant, and Jeff Molander, CEO, Molander & Associates, Inc.
Multi-Store Retailing Online: Perks and Pitfalls
Many retailers and manufacturers are stretching their tentacles and launching ecommerce sites dedicated to specific geographic markets, product lines, price strategies, and even shopper personas. And they are reaping huge benefits. But, there are key things you need to know before taking this next step in online retail. Find out what this game changing trend is all about and bring your specific questions.
Featuring Jason Billingsley, VP Innovation, Elastic Path Software
Technical Introduction to Elastic Path Commerce 6.1
Elastic Path Commerce 6.1 makes multi-store retailing easy and affordable, with numerous enhancements to reduce both management and hardware requirements. In this webinar, Elastic Path CTO Michael Vax and development manager Ivan Jensen offer developers and system integrators a technical overview of the key changes in Commerce 6.1 including streamlined multi-store creation, management and operation; inheritance and override for storefront design; advanced catalog search; and the catalog import/export tool.
Featuring Michael Vax, Chief Technical Officer, Elastic Path Software and Development Manager, Ivan Jensen, Elastic Path Software
Holiday Wish List for Mobile Commerce
Retailers love growing store traffic and improving the brand experience, but mobile devices are rarely part of the equation. Present-day technology isn't ready for mobile checkout. However, today's cell phones can be used by in-store consumers as an effective "kiosk on the hip." In this session, Bill Mirabito will outline how mobile technology can help retailers drive cross-channel sales this holiday season.
Bill Mirabito, Founder and Principal Analyst, B2C Partners
Delivering an Integrated Ecommerce Experience for Empowered Customers
Today's empowered customer is better informed, has higher expectations, and has the voice to affect your success. To succeed, your business needs to deliver an integrated ecommerce experience that starts at the storefront and ends with fulfillment and service. In this Internet Seminar, we will discuss how online retailers can thrive with constantly shifting customer preferences, and integrate with existing enterprise applications to deliver a consistent experience.
Featuring Peter Sheldon, Product Manager, Elastic Path Software
I Know I Should Be A/B Split Testing But...
Many companies are coming to the realization that it becomes harder and harder to keep driving more and more traffic to their websites. They are experiencing the effects of traffic-cost inflation. At the point where it gets harder to keep exponentially driving traffic to increase sales; companies begin to look for other solutions. The rising costs of directing traffic to a site, places tremendous pressure on the "landing page" (where the site traffic arrives) to convince visitors to take buy something. Improving landing page "conversion rates" (percentage of visitors who take the desired action) has become a key focus of companies because even a slightly improved conversion rate can dramatically boost profits. One approach to doing this is to use A/B or Multivariate testing.
Featuring Bryan Eisenberg, Co-founder, FutureNow Inc.
The Art & Science of Choosing Ecommerce Technology
Making the right choice is both harder and more important than you think. Attend this webinar to get step-by-step help from FitForCommerce, described in plain English!
Featuring Bernardine Wu, CEO, FitForCommerce
3 Things to Die For: Web Analytics Unleashed
You are probably tired of having a boatload of data and nothing much coming of it. Not any more. In this webinar, leading analytics author and evangelist Avinash Kaushik covers three specific areas you need to focus on to get the highest possible ROI from your Web Analytics investment.
Featuring Avinash Kaushik, Analytics Author & Evangelist, Google
9 Ecommerce Innovations: What's Now & What's Next
For online retailers, everything from virtual fitting rooms to 3D shopping environments to social networks has been hyped as the next big thing. But what are the REAL ecommerce innovations driving revenue growth?
Featuring Jason Billingsley, VP Innovation, Elastic Path Software
The Key to PPC for Online Retailers
The paid search channel continues to post strong growth, even in this difficult economy. This growth is partially indicative of channel shift, as consumers move their orders from catalog or brick and mortar to online, rather than incremental corporate growth. These combined factors necessitate a 'back to basics' approach for the channel. In this webinar, The Rimm-Kaufman Group's Director of Marketing will present tactics to ensure you're executing the fundamentals of paid search.
Featuring Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group
Web Analytics for Online Retailers: Technology Use & Satisfaction 2008
Web analytics is hard and the needs of online retailers are often quite sophisticated. In this webinar, Web Analytics Demystified CEO and industry thought leader Eric T. Peterson presents an overview of how online retailers are doing web analytics today and how satisfied they are with their situation.
Featuring Eric T. Peterson, CEO, Web Analytics Demystified
Effective Online Merchandising: What Sells?
Matching a shopper with the best fit product is part art and part science - those who marry the two are the most successful online merchandisers. This webinar covers: what type of image to use and where, what an effective cross-sell looks like and behaves, where cross-selling should occur, and new strategies for matching shoppers with products.
Featuring Mike Svatek, VP, Marketing & Product Management, Baynote
Jon Stewart or Oprah: What's Your Website Personality
Your website talks to people with words, images, offers, features and design - but is it the language your customers understand? Learn the 4 types of people browsing your site and how to adjust your design, features, and messaging to best communicate with them. Also, learn 4 creative ways retailers are talking the customers individual language.
Featuring Jason Billingsley, VP Innovation, Elastic Path Software (Co-sponsored with Sitebrand)
Love Your Landing Page: Tips to Increase Ecommerce Conversion
Landing pages are the single most important factor in increasing conversions on a retail ecommerce website. Shoppers increasingly enter your online store through means other than the homepage. Are all your pages converting at maximum efficiency? We look at home page, category page, product page, and campaign page optimization.
Featuring Ayat Shukairy, Managing Partner, INVESP Consulting
12 Things Retailers Must Learn from Christmas '07
Holiday shopping can account for 25% of your yearly sales. But there's no time to rest - Valentine's Day is the second-biggest event of the year for online retailers and Mother's Day and Father's Day are right around the corner! Learn what top retailers did to maximize holiday sales and what you can do now to have a happy '08.
Featuring Linda Bustos, Emerging Media Analyst, Elastic Path Software
Affiliate Marketing: What Every Online Retailer Ought to Know
Incredibly, 1 out 3 sales at Amazon.com originate via affiliates. Spend 60 minutes with the man who literally wrote the book(s) on Affiliate Marketing and discover how to get your affiliate program to perform like Amazon.com's.
Featuring Shawn Collins, Co-Founder of Affiliate Summit
12 Can't Miss Email Strategies for Online Retailers
According to a Forrester report released this year, consumers who buy products featured in email marketing messages spend 138% more than consumers who don't receive those emails. Helping consumers feel an irresistible love for what you sell or service is the email dream. Making it a reality is the challenge. Learn how to transform tactical email guessing games into strategic email marketing initiatives that keep consumers clicking and converting.
Featuring Carolyn Gardner of Sitebrand
The Secret of Social Media Marketing for Online Retailers
You've heard about the kid lipsynching on YouTube getting millions of views, but how do regular retailers like you leverage social media to drive real sales? It's not as difficult as it seems. We will show you what to do and what not to do when it comes to social media marketing on blogs, video sites, and social networks.
Featuring Neil Patel of Advantage Consulting Services
Inside Look at Elastic Path 6: New Features & Architecture
Elastic Path 6 will offer many new features to expand sales opportunities, increase CSR productivity and streamline store operations. These features include multi-store capabilities and an all-new CSR/management application on a new platform. Join our product marketing and development teams for a SNEAK PREVIEW of the new features and architecture.
7 Simple Ways to Boost Your Holiday Conversion Rate
Your ecommerce bucket is about to be filled with tons of eager holiday shoppers, ready and to buy. Plugging your conversion leaks now will maximize your holiday success. We will show you 7 simple ways to lift your conversion rate that do not require a ton of effort to implement.
Featuring Melissa Burdon of Future Now Inc.
User Reviews: The Power of Social Commerce
Find out how to capitalize on consumer generated content in this informative session including a case study on NetShops' success with product reviews and ratings.
Featuring Andy Chen of PowerReviews and Jay Gordman of NetShops.
SEO Secrets for Online Retailers
It has become increasingly important to have top natural search engine listings as the cost of paid ads have continued to creep skyward. Learn the keys to effective search engine optimization.
Featuring noted SEO guru Stephan Spencer.
The Ecommerce Checkout Report
Do you want to see which checkout tactics are most used by successful online retailers? How does your conversion rate stack up to those who employ similar tactics? Does a shorter checkout process really decrease shopping cart abandonment? Should you use an order confirmation screen? Does live chat improve conversions? These are a few of the 23 tactics we evaluated as we studied the checkout process of the Internet's Top 100 Online Retailers.
