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Part 3: Beyond Minutes: How To Sell Value-added Services to Mobile Customers

As basic connectivity becomes a commodity, telcos are turning to a vast array of services−from movies and music to mobile app stores−in an effort to differentiate themselves and boost their margins. But designing and operating a content ecosystem is entirely different from selling devices and plans. In this webinar, we discuss how communication service providers can successfully integrate the two into a compelling and coherent customer experience.

Webinar takeaways:
  • Why have many efforts to integrate connectivity and content failed?
  • Which types of value-added services are most successful for telecom operators?
  • What kind of content partnerships are critical for smaller and emerging carriers?
  • Best practices for increasing the uptake of value-added services

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