You know your organization could benefit greatly from experience-driven commerce. However, as with all major corporate initiatives, getting leaders on board is paramount. The C-Suite needs to understand the potential of experience-driven commerce for your organization. The question is: How do you go about starting the conversation?

Different players will have different levels of understanding. Each will have their own set of driving forces to harness and myths to challenge. In this ebook, we discuss some of their perceptions, goals, and concerns that you may encounter, and reveal how to deal with each one.

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