An Innovative Approach
The Paradigm B2B Combine Report written by Andy Hoar, founder of Paradigm B2B and former Sr. Commerce Analyst at Forrester Research awarded Elastic Path highest honors for both Vision and Strategy and, Integrations, Operations and Infrastructure.
Available in both an enterprise and midmarket edition, the first of its kind report is designed to help commerce technology buyers understand software vendors in a variety of important categories and determine which solution is the best-fit for their organization and future goals.
Revolutionizing Vendor Ranking Reports
What makes this report so unique is that the vendors aren’t just placed within a 2x2 matrix like we’re used to seeing in the Gartner Magic Quadrant and Forrester Wave. Informed by B2B ecommerce practitioners, the results are determined through more of a skills assessment, much like the NFL Combine (where the report derives its name).
This way, B2B manufacturers, distributors, etc., can more easily navigate a complex commerce technology landscape and, bring a multi-dimensional understanding to their decision-making process to save them from what would otherwise be a lengthy research phase.
Listen as Andy Hoar spends some time with Ana Milevskaja, Senior Director of Product Marketing at Elastic Path to discuss the origin of the report, why he structured it as he did and shares some surprising insight he found during his research phase with vendors.
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