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Omnichannel eCommerce made simple

Boost brand loyalty and scale your business with unified commerce experiences across every consumer touchpoint.

What is omnichannel eCommerce?

Omnichannel eCommerce refers to an eCommerce strategy that holistically integrates a business’ consumer touchpoints for a more seamless, convenient, and frictionless customer experience. Omnichannel eCommerce creates a unified experience for customers throughout their buying journey and facilitates a relationship that lasts well beyond individual purchases.

Common omnichannel eCommerce experiences include:

  • Buy online and pick up in-store
  • Buy online and return in-store
  • Reward apps that connect customer accounts between mobile devices and websites
  • Curbside pick up In-store mobile self-checkout

Whether a customer begins their journey on their mobile device, computer, or in a brick-and-mortar store, the omnichannel eCommerce experience will bring every aspect together seamlessly.

Why should businesses use an omnichannel eCommerce strategy?

The advent of the smartphone and the expansion of IoT has digitized and convoluted the customer journey. Businesses looking to keep up with competition and scale their business will need to navigate new dynamic behaviors and trends to meet customers at their level.

Consumers crave convenience, easy access to product information, and prefer personalized shopping experiences. And in our modern digital age, customers expect these benefits. An omnichannel eCommerce strategy empowers companies to deliver on these demands by enabling customers to carry their experiences across touchpoints and shop according to their timeline, needs, and preferences.

Benefits of omnichannel commerce

Multichannel vs. Omnichannel eCommerce

Many businesses today operate with a multichannel approach, a strategy that leverages a myriad of sales and marketing channels, such as web, mobile, and in-store. The key difference between a multichannel and an omnichannel strategy is that the channels in an omnichannel approach are interconnected and synchronized. Multichannel eCommerce strategies focus on building, maintaining, and optimizing each channel in silos. To keep up with today’s customers, an omnichannel approach has become critical.

Simplify your omnichannel strategy with Elastic Path

Connecting with your target audience at their convenience is the key to success. Keep up with your customers by quickly and easily building unique B2C, B2B2C, or B2B eCommerce experiences on any digital touchpoint.

Omnichannel eCommerce FAQs

Ready to meet your customers?

Discover how to propel your omnichannel strategy with Elastic Path. Chat with an expert today.