Next-Generation Fine Jewelry


About The Customer

An international market leader in fine jewelry since 1998, Teilor’s mission is to become the most surprising jeweller across Europe. Based in Romania, their brand exudes relaxed luxury; with a focus on fresh, dynamic, and bold styles for their target audience of women aged 25-34. In the past three years, they’ve expanded their 50-store footprint to include new stores in Poland and Bulgaria.


Expanding the Omnichannel Experience

With aggressive goals to expand their eCommerce presence in the next five years, they were looking for a partner to guide them through the digital transformation towards an omnichannel experience, and the critical future-proofing of the solution as they scale. With the typical buying journey lasting between 4-6 weeks, they needed an experience to balance both the online and in-store components of their customer’s highly personal discovery and purchase. Just as diamonds and precious gems captivate in person, the same rich, enticing story is told online through original content.


Bringing the Brand to Life With Business-Ready Solutions

In consulting with Elastic Path on the right solution for their business needs now and for the future, they determined the best course of action was an SI partnership for migration and a pre-built solution for quicker deployment. The SI provided full support and guidance to Teilor’s in-house technical team throughout the launch given Teilor’s newness to digital commerce.

What were the factors behind Teilor's decision to partner with Elastic Path? 

  • A scalable eCommerce solution
  • Quick implementation with low-level risk through Pre-Composed Solutions™
  • A swift Proof of Concept from the initial meeting
  • A partner who understands their unique needs and journey over time




Ready to Get Started with Elastic Path? Contact Sales.


See Elastic Path in Action


Continue your eCommerce education

Discover Composable Commerce 



What is Composable Commerce?

Composable Commerce is the modern approach by which eCommerce teams are empowered to select and assemble various “best of breed” commerce solutions and compose them to satisfy their exact business requirements.

Learn More
Composable Commerce Must be Adopted for the Future of Applications

Join industry experts, featured speaker Mike Lowndes, Senior Director Analyst at Gartner and Sal Visca, CTO at Elastic Path, as they talk about the concepts behind Composable Commerce and how you can leverage the approach to build a commerce strategy.

Watch the Webinar
Composable Commerce Miniseries

Learn how to take back control of your digital commerce strategy in this 10-part miniseries which introduces a new approach advocated by Gartner for how to build modern commerce experiences, called Composable Commerce.

Watch the Miniseries