Vancouver 2010 launches the Olympic Store at vancouver2010.com and welcomes two new licensees

Vancouver 2010 launches the Olympic Store at vancouver2010.com and welcomes two new licensees

Vancouver, BC, Canada, December 3, 2007 -- The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) opens today the virtual doors for its new Olympic Store at www.vancouver2010.com/store/, with hundreds of items available for purchase, including popular items featuring Miga, Sumi and Quatchi, the newly-introduced Vancouver 2010 mascots. VANOC also announced today the addition of two new licensees to its official licensing program: Northern Gifts Specialties Inc., which will supply plush Games mascots and plush Games key chains, and Elastic Path, the Vancouver 2010 Online Store provider.

"Merchandise is popular way for people to connect with the Games" said Caley Denton, VANOC vice president of ticketing and consumer marketing. "People love the convenience of shopping online. The Olympic Store at vancouver2010.com will make it easy for people to own a piece of the Games."

"Customers to vancouver2010.com can be assured of an easy, convenient online shopping experience and a growing line of quality products that will feature the elements - namely the emblems and mascots - that are quickly becoming iconic to the Games," said Dennis Kim, VANOC director of licensing and merchandising.

The Olympic Store offers a wide range of Vancouver 2010-inspired merchandise, from caps to pens, t-shirts, mugs and mascot plush. Accessible day and night, year-round, The Olympic Store will regularly offer special promotions and, on occasion, special offers accessible exclusively to subscribers to the Tickets and Merchandise list at vancouver2010.com

About Northern Gifts Specialties Inc.
Northern Gifts Specialties Inc. is a Burnaby (BC)-based company jointly owned by Northern Gifts Ltd. and Rocky Mountain Down & Feather. The company is in the business of designing, manufacturing and distributing high-quality plush products.

Through the experience and support of its parent companies, Northern Gifts Specialties Inc. has access to the talents of 45 employees, 40,000 square feet of warehouse facilities in Burnaby, a number of offshore production facilities, an in-house design and creative team as well as 20 years of experience designing and manufacturing plush products, including a number of well-known licensed plush programs.

The Company has a well-established, broad based distribution network of retailers throughout Canada, including the Hudson's Bay Company (Hbc), airport and duty-free operators, and independently-owned retail shops.

About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Whistler and Vancouver will host the Paralympic Winter Games from March 12 to 21, 2010.

VANOC's licensee program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and leave a financial legacy for sport. The royalties generated by this unique group of companies contribute to the overall operating budget for the Vancouver 2010 Winter Games.

VANOC's Official Licensees include 3M Canada, Aritzia, Artiss Aminco, Birks, Cajo Accessories, Elastic Path, Elevate Sport Inc., Filmar Sportswear Canada, Hudson's Bay Company, Hunter Licensed Sports Distributing, Kootenay Knitting Company, Moving Products Inc., Mustang Drinkware, Natural Color Productions, New Era Cap Canada, Northern Gifts Specialties Inc, Panabo Sales Ltd., Paris Glove of Canada, Please Mum, RC Products Ltd., Royal Canadian Mint, Sundog Distributing, Sunice, Trends International, Vancouver Umbrella, Vincor Canada and Wilson International Products. These companies represent a wide range of apparel, hard good and collectible products, including pins, jewelry, coins, ski and snowboard accessories, glassware, sunglasses, umbrellas, gloves, mitts, toques and activewear.

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit https://www.elasticpath.com.