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New Telecom Webinar Offers Strategies to Optimize Online Customer Journey

New Telecom Webinar Offers Strategies to Optimize Online Customer Journey

Linda Bustos, author of the Get Elastic blog, helps telecommunications providers simplify their notoriously complex online experiences

Vancouver, BC, Canada, May 30, 2012 -- Elastic Path Software, a provider of digital commerce software, presents the first webinar of a three part telecommunications series entitled, “Optimizing the Customer Journey for the Complex Sale.” This 30-minute webinar will address new customer acquisition, including best practices specific to telecommunications providers to be successful in an increasingly competitive market.

From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telecommunications industry. Linda Bustos, author of the popular Get Elastic ecommerce blog, provides insights to telecom executives on the five key components to support new customer acquisition.

Webinar takeaways:



  • Keys to keeping a customer on-site and engaged in your guided selling process
  • Serving the most relevant content through personalization and targeted selling
  • How to assist customers in making the right device and service selection
  • Best practices for features and design to help customers build their bundle
  • Tips for maximizing revenue for cross-sells and upsells

"We are thrilled to be speaking at Web 2.0 NY and JavaOne,” says Matt Dion, VP of marketing at Elastic Path. “Connected technology and social media has fundamentally shifted how, where, and when consumers shop. We will be sharing our experiences helping some of the world’s biggest brands such as Google, Time Inc, and Virgin Media achieve business goals in this complex environment from both a business and technological perspective."

The webinar, “Optimizing the Customer Journey for the Complex Sale” is now available for viewing at:

About Elastic Path Software
Elastic Path is the leading provider of software solutions that bring advanced commerce into every customer experience. The Elastic Path Digital Commerce Suite empowers software, gaming, telecom, and media businesses to quickly monetize products and content across the entire spectrum of connected devices. Industry leaders such as Google, ZeniMax Online Studios, Virgin Media, and Time Inc rely on Elastic Path technologies to capture and grow revenue from all of their digital touchpoints. Web: Blog: Twitter: