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Myron Launches Personalized Ecommerce on Elastic Path Commerce

Myron Launches Personalized Ecommerce on Elastic Path Commerce

Extensive customization supports complex business model

Vancouver, BC, Canada, May 20, 2008 -- Myron, a leader in direct sales of promotional products in the advertising specialty industry, announces the launch of an all-new site for online sales built on the Elastic Path Commerce platform. The new site enables customers to purchase and personalize customized promotional products more quickly and easily.

Myron chose Elastic Path Commerce for its flexibility and extremely customizable architecture, which allowed the new site to integrate quickly with Myron's legacy systems and data. This is essential to Myron's unique business model, which requires real-time access to substantial customer-specific data and account history for product personalization. The new site is also more scalable and performs better than Myron's previous site. With the new site, Myron expects to expand its online sales significantly and can accommodate future growth and requirements comfortably. Patrick Calliat, Myron's VP of Global CRM Marketing explains, "This new web platform is much more flexible and user-friendly and will be easier to evolve." The site was implemented by interactive agency and consultancy Interactive Media Associates (IMA) of New Jersey, which had already completed several successful Elastic Path Commerce implementations.

About Interactive Media Associates
Interactive Media is an award-winning interactive agency and consulting firm founded in 1985. With a reputation for know-how, creativity and service, IMA serves businesses and an array of not-for-profits in the cultural, educational and charitable sectors with a broad array of interactive services including strategy & planning, search engine optimization, design & branding, content development, online marketing, web programming and software integration.

IMA is headquartered in Parsippany, NJ. For more information, call 973-539-5255 or visit

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit