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Hockey Canada, Elastic Path Software Announce Marketing Agreement

Hockey Canada, Elastic Path Software Announce Marketing Agreement

we have seen a 25 percent increase in online shopper conversion from browsers to buyers-unbelievable

Vancouver, BC, Canada, October 27, 2009 -- Hockey Canada and Elastic Path Software have teamed up for a multi-year agreement that will see Elastic Path develop and support a new online store that provides an exciting online shopping experience for all Team Canada fans.

"Elastic Path Software is very pleased to team-up with Hockey Canada," said Harry Chemko, co-founder and CEO of Elastic Path Software. "As Canada's national winter sport, hockey is intertwined with Canadian culture and virtually each and every Canadian. On behalf of all of us at Elastic Path, we are honoured to be a part of the Canadian fabric by being named as the online provider for Team Canada hockey. We look upon our partnership with Hockey Canada as an opportunity to contribute and support our country's great game."

The new partnership includes the development of a shopper-friendly online store that includes packaging and shipping services and will be supported by a customer service approach that includes bilingual operators, electronic messaging and live email. Team Canada hockey fans will have access to a wide range of merchandise, much of which will only be found through the online store. In addition, subscribers and ticket holders will be offered a variety of unique goods and will be first in line for new product offerings.

Scott Smith, Hockey Canada's chief operating officer, feels this agreement will have benefits for fans of all ages, for those living not only in Canada, but also abroad, as they follow Canada's teams throughout the hockey season.

"Hockey Canada was seeking an online partner to provide 'gold medal' service for the multitude of fans that cheer on Team Canada, and we are elated that we found a made-in-Canada solution, with Elastic Path, to support our endeavors," Smith says. "It is important for Hockey Canada to seek out the talents of Canadian enterprise to support Canadian hockey."

About Elastic Path Software
Elastic Path Software provides an enterprise ecommerce platform for the easiest and most cost-effective way to deliver custom ecommerce solutions. Enterprises can benefit from the best of both worlds–the rich out-of-the-box features of a packaged solution as well as the full development environment to build in house. The Java-based platform was meant to be extended with full access to source code for easy integration with existing systems. IT teams have unlimited flexibility and control to develop innovations for business users with a faster time to market. For more information, please visit