Elastic Path Expands Leadership Team, Appoints John Bruno as Vice President of Product Management


Former senior analyst at Forrester, architect of B2B Commerce Wave to help Elastic Path customers reimagine selling, support new business models and engagement


VANCOUVER -- January 7, 2019 -- Elastic Path, the world’s leading provider of enterprise API commerce solutions, today announced that John Bruno has joined the company as vice president of product management. Bruno previously served as senior analyst at Forrester, where he was responsible for the CPQ and B2B Commerce Waves.

“John brings invaluable expertise to Elastic Path,” said Harry Chemko, CEO of Elastic Path. “He has experience our customers need and no one else has. He was the lead author of Forrester’s 2018 B2B eCommerce playbook, providing a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He has also been an advisor to the industry’s leading brands, giving him a distinct vantage point, a clear view of our competitive landscape and an ambitious vision for how we will grow to dominate this market.”

In addition to his work at Forrester, Bruno served as senior business analyst at Pegasystems and a consultant at Booz Allen Hamilton. He has extensive experience working with Fortune 500 brands, retailers, and distributors to develop digital commerce strategies. He has spoken and written widely, with expertise featured in Wall Street Journal, Adweek, Forbes, Business Insider and more. In his new role, he will empower Elastic Path product teams to better understand customer behaviors, channel partner dynamics, analyst views and the competitive landscape. As part of the product leadership team, Bruno will be charged with continuing Elastic Path’s legacy of anticipating the next commerce evolution and leading the revolution behind it.

“John is a huge asset to our growing team,” said Senior Vice President of Products Peter Lukomskyj, to whom John will report. “We’re aggressively hiring product managers in both Toronto and Vancouver, and there’s no one better to build out that team than John.”

“Given my exposure to the market as an analyst, I knew Elastic Path was a company with a strong vision for the future of commerce and the technology prowess to enable it today,” said Bruno. “I’m proud to be joining a team that’s on the leading edge of how cloud technology empowers brands to better connect with and serve their customers. In my new role, I will build on the work I did at Forrester to help brands build truly integrated customer experiences. I predict we’re moving towards a future where the best digital experiences of tomorrow don’t feel like commerce -- connected commerce simply underpins everything. And that’s what’s only possible with Elastic Path.”


About Elastic Path
Defining the future of commerce, Elastic Path pioneered the world’s leading API-oriented commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand-defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. For more information, visit elasticpath.com.