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EP Expands European Reach with Aktive Reply Partnership

Elastic Path Expands European Reach with Aktive Reply Partnership


New partnership to support increasing market demand for agile, API-commerce solutions to replace legacy enterprise systems



Reading, United Kingdom (July 25, 2018) – Elastic Path, the world leader in API-commerce solutions, today announced the expansion of its European reach through a partnership with Aktive Reply, a Reply Group company based in Italy.


This new partnership will implement world class ecommerce experiences into Aktive Reply’s growing retail, consumer packaged goods, luxury brands, fashion, travel and hospitality markets. Additionally, the partnership adds to Elastic Paths expanding global systems integrator network and highlights how more European enterprises are shifting toward a “commerce anywhere” approach as they seek to replace legacy monolith platforms with agile, headless commerce solutions.

“Businesses are increasingly looking for flexible solutions that can fully adapt to and take advantage of digital commerce,” said Peter Ford, Vice President EMEA and APAC, Elastic Path. “Our partnership with Aktive Reply offers enterprises the seamless integration of headless commerce with other systems to create and deliver value-based, experience-driven solutions that mirror an enterprise’s business processes. This offers a significant advantage over legacy commerce solutions, which are inflexible and comparatively extremely expensive to maintain.”

Marco Torchio, President of Aktive Reply, welcomed the partnership.

“Our expertise and the Elastic Path product are highly complementary. Together, we will make it easier for enterprises to monetize customer experiences across devices, platforms and locations,” said Torchio. “This partnership allows us to offer a streamlined approach to digital business transformation and removes the complexity of creating an omnichannel brand experience using traditional methods.”

“Our goal is to provide Fortune 100 companies in all sectors with the ability to successfully make the transition from bricks and mortar to full digital enterprises, said Nigul. “In addition to adding a new R&D hub, the Markham location grows our network of customer support centers across North America and Europe, extending our ability to provide 24/7 care anywhere on the globe.”


About Elastic Path
Defining the future of commerce, Elastic Path pioneered the world’s leading API-oriented commerce solution for enterprises. The company’s flagship product, Elastic Path® Commerce, has helped the world’s top brands generate over $60 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that monetizes brand-defining customer experiences, facilitates business agility and eliminates commerce system silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. For more information



About Aktive Reply
Aktive Reply is the Reply Group Company specializing in consulting and design services in digital marketing, web content management, enterprise content management, knowledge management and e-learning areas. Its strong technological and integration skills allow Aktive Reply to design and develop sophisticated digital information management solutions based on strong partnerships with Adobe and OpenText and on proven cross-market experience in the finance, manufacturing, telecom, pharmaceutical, utilities and fashion sectors. For more information visit




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