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Elastic Path's Innovation Wins Virgin Media's Ecommerce Business

Elastic Path's Innovation Wins Virgin Media's Ecommerce Business

Integrated websites will help reduce time to market and lower customer acquisition costs

Vancouver, BC, Canada, October 21, 2009 -- Elastic Path Software, a leading enterprise ecommerce platform provider, announced today that its platform will be used to integrate Virgin Media's online sales channels. Virgin Media, the leading UK entertainment and communications company, offers a range of services across broadband, TV, phone and mobile and will have the control and flexibility to provide customers with a fully integrated online experience.

The Elastic Path platform allows Virgin Media to maintain control over ecommerce initiatives and deliver innovative ecommerce solutions with a faster time to market. It offers the rich out-of-the-box features of a packaged solution, such as dynamic bundling and multiple price lists, as well as the full development environment to build in house.

"It was important for us to work with a partner that fully understands enterprise ecommerce as well as the challenges of telcos. We are pleased with Elastic Path's responsiveness and engagement with our team," said Jonathan Green, e-commerce director at Virgin Media. "The Elastic Path platform will help us integrate our services across multiple stores for a seamless customer experience."

"We are very pleased to be selected by Virgin Media to deliver their ecommerce needs. Not only are they highly customer centric, but they represent a world-class brand. We look forward to delivering the best-in-class platform for their long-term ecommerce strategies," said Mark Williams, co-founder and executive vice president at Elastic Path Software. "We are excited to continue our expansion to the telco market and help telcos achieve a faster time to market and lowered customer acquisition costs."

Elastic Path has worked with many of the major retailers and telcos worldwide. Through this experience, Elastic Path has built a solid understanding of telcos' unique requirements and ecommerce best practices.

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit