Elastic Path's Innovation Wins Virgin Media's Ecommerce Business

Integrated websites will help reduce time to market and lower customer acquisition costs

Vancouver, BC, Canada, October 21, 2009 -- Elastic Path Software, a leading enterprise ecommerce platform provider, announced today that its platform will be used to integrate Virgin Media's online sales channels. Virgin Media, the leading UK entertainment and communications company, offers a range of services across broadband, TV, phone and mobile and will have the control and flexibility to provide customers with a fully integrated online experience.

The Elastic Path platform allows Virgin Media to maintain control over ecommerce initiatives and deliver innovative ecommerce solutions with a faster time to market. It offers the rich out-of-the-box features of a packaged solution, such as dynamic bundling and multiple price lists, as well as the full development environment to build in house.

"It was important for us to work with a partner that fully understands enterprise ecommerce as well as the challenges of telcos. We are pleased with Elastic Path's responsiveness and engagement with our team," said Jonathan Green, e-commerce director at Virgin Media. "The Elastic Path platform will help us integrate our services across multiple stores for a seamless customer experience."

"We are very pleased to be selected by Virgin Media to deliver their ecommerce needs. Not only are they highly customer centric, but they represent a world-class brand. We look forward to delivering the best-in-class platform for their long-term ecommerce strategies," said Mark Williams, co-founder and executive vice president at Elastic Path Software. "We are excited to continue our expansion to the telco market and help telcos achieve a faster time to market and lowered customer acquisition costs."

Elastic Path has worked with many of the major retailers and telcos worldwide. Through this experience, Elastic Path has built a solid understanding of telcos' unique requirements and ecommerce best practices.

About Elastic Path Software
Elastic Path Software provides a flexible ecommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment. The Java-based platform enables integration with SOA environments and rapid development of custom features. Enterprises can now quickly adapt ecommerce tactics to gain a competitive advantage. Companies such as Aeroplan, Time Inc, and Samsonite use Elastic Path for maximum control over their evolving online stores. For more information, please visit https://www.elasticpath.com.