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Elastic Path Teams With Adobe to Release Elastic Path Edition for Adobe Experience Manager

Elastic Path Teams With Adobe to Release Elastic Path Edition for Adobe Experience Manager

Collaboration brings world-class ecommerce directly into Adobe Experience Manager

Vancouver, B.C. (March 11, 2014) — Following a number of joint wins, Elastic Path Software Inc., the digital commerce company, today announced that it has signed an agreement with Adobe that will see the two companies collaborate closely on several key areas, including ecommerce platform technology, seamless product integration, sales initiatives, and marketing activities.

In addition, Elastic Path is announcing the immediate availability of Elastic Path Edition for Adobe® Experience Manager, the first modular, real-time ecommerce solution designed specifically to enhance the power of Experience Manager. Elastic Path Edition for Adobe Experience Manager brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Experience Manager authoring environment, complementing its existing capabilities.

"Elastic Path Edition for Adobe Experience Manager is a significant milestone," said Harry Chemko, CEO of Elastic Path. "Now, marketers can not only create awesome digital experiences, but they can also monetize them with the power of a full ecommerce engine. It's the perfect example of commerce + content and a game changer for the industry."

This new version of Elastic Path's flagship solution is the result of several joint customer projects where Adobe and Elastic Path collaborated to create a seamless digital experience with commerce capability.

"With Elastic Path and Adobe teaming up, we're now able to leverage capabilities for content and commerce under one unifying platform," said Abid Khan, Director, Solution Design, Technology & Transformation, Virgin Media, who is currently implementing an ecommerce platform using Elastic Path and Adobe Experience Manager. "In this new digital economy, brands that can leverage digital experiences to generate revenue and win over new customers are going to be the most successful."

Elastic Path will be demonstrating the new solution for the first time at Adobe Summit, the Digital Marketing Conference, March 24-28 in Salt Lake City, where Elastic Path is a Gold sponsor and presenting speaker.

"Our work with Elastic Path will provide great benefits to our combined customers," said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target business, Adobe. "We've built an open platform with Adobe Experience Manager and its eCommerce Integration Framework. Now, by integrating Experience Manager with Elastic Path ecommerce technology, we take our experience-driven commerce initiative and integration framework further. This will allow the marketer and merchandiser to more easily showcase product, personalize offers and optimize the shopper's journey across any digital touch point."

Commerce Built for Adobe Marketing Cloud

Unlike other ecommerce solutions, Elastic Path Edition for Adobe Experience Manager doesn't just connect to Experience Manager, but has been built from the ground up to support Adobe Marketing Cloud.

Elastic Path functionality, such as pricing, promotions, ordering, and other ecommerce capabilities, is automatically made available to Adobe Marketing Cloud solutions. This allows marketers to use Adobe Target, Adobe Campaign, Adobe Analytics, and Adobe Social to optimize promotions based on ecommerce functionality, such as personalizing a price promotion through A/B testing or targeting an e-mail campaign to specific personas using nested product bundles.

To bring the new solution to market, MRM//McCann, a leading digital marketing agency and part of McCann Worldgroup, has signed to a multi-year partnership with Elastic Path to build experience-driven commerce solutions based on the Adobe and Elastic Path offering.

"MRM//McCann is ideally positioned to forge strong connections between brands and consumers that generate value for our clients," said MRM//McCann's President, Hank Summy. "This partnership enables MRM//McCann to insert our customer's brand promise into the most intimate moment of loyalty, the purchase. We are excited by the potential the Elastic Path and Adobe collaboration affords our teams from a strategic and creativity perspective."

For more information about Elastic Path Edition for Adobe Experience Manager, visit

About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly adds omnichannel ecommerce, subscriptions, and legacy systems connectivity to digital engagement platforms from Adobe, OpenText®, and others, enabling companies to deliver outstanding customer experiences that maximize engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world's best brands — including Google, Pearson, Symantec, Time Inc., Virgin Media, and Western Union.